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July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz

Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details

Keywords: Education; Business History; Marketing; Practice

January 2008
Background Note

Index Options

By: Joshua Coval and Erik Stafford

The goal of this simulation is to understand the patterns in index option prices that are not predicted by the Black-Scholes model. In particular, the simulation focuses on two properties of options prices. First, at-the-money implied volatilities from index options... View Details

Keywords: Volatility; Stock Options; Investment; Price; Profit; Risk Management; Mathematical Methods

April 2006
Module Note

Cross-Border Financial Opportunities

By: Mihir A. Desai and Kathleen Luchs

Describes the fifth module in the International Finance course at Harvard Business School. This module explores how segmented capital markets create financing opportunities for firms and the mechanisms that evolve to take advantage of those opportunities. The issues... View Details

Keywords: Opportunities; Capital Markets; Decisions; International Finance; Motivation and Incentives; Taxation

April 1998 (Revised June 1998)
Case

Road Well Traveled, The (Condensed)

Presents the conclusions of a 1992 mail survey of Harvard MBAs who started their own businesses. Questions focused on 4 areas: 1) development of the business concept, 2) sales and marketing, 3) finance, and 4) building a staff. The entrepreneurs surveyed include 24 in... View Details

Keywords: Entrepreneurship

2006
Working Paper

Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning

In most organizations, supply chain planning is a cross-functional effort. Functional areas such as sales, marketing, finance, and operations traditionally specialize in portions of the planning activities, which results in conflicts over expectations, preferences, and... View Details

Keywords: Supply Chain Management; Planning

April 1996
Case

The Road Well Traveled: A Note on the Journeys of HBS Entrepreneurs

Based on a 1992 mail survey of Harvard MBAs who started their own businesses. Questions focused on 4 areas: 1) development of the business concept, 2) sales and marketing, 3) finance, and 4) building a staff. The entrepreneurs surveyed include 24 in consulting, 17 in... View Details

Keywords: Entrepreneurship

Measuring Impact, Report of the Impact Measurement Working Group, Social Impact Investing Task Force established by the G8

View Details

06 Sep 2016
Blog Post

What Makes the HBS MBA unique?

lecture. Each class, you read a case about a protagonist and a decision that he/she is facing. You’re put into the shoes of the protagonist and forced to make a decision on what he/she should do, often without all the information that... View Details

Web

Accounting & Management Awards & Honors - Faculty & Research

Gerardo Pérez-Cavazos and Caspar David Peter. Jonas Heese : Runner-up for the 2022 International Corporate Governance Society (ICGS) Annual Conference Best Paper Award for “Does Information Technology Reduce Corporate Misconduct?” with... View Details

01 Aug 1998
News

Spangler Family Gift Endows New Campus Center

eat, go to the post office, or hold an informal meeting with classmates. It will be a gathering place for the entire community, including returning alumni who will now have new spaces for reunion activities." View Details

Keywords: Nancy O. Perry

29 Oct 2012
Research & Ideas

Are You Paying a Tip--or a Bribe?

"probably not related." "In the United States, people assume tipping and bribery are not related," Torfason says. "There's a clear distinction between professions that are tipped and situations where informal... View Details

Keywords: by Dina Gerdeman

01 Jun 2023
News

Curb Appeal

Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

Web

Rigorous research, rooted in practice | About

relationships with potential FIELD Global Immersion partners. Africa Asia-Pacific California Europe Japan Latin America Middle East & North Africa Mid-US South Asia Baker Library | Bloomberg Center Delivering distinctive information... View Details

Web

Events - Health Care

redefine the boundaries between centralized and distributed care? Date/Time Thursday, April 17th 12:00 PM - 1:00 PM ET Speakers Dr. Christopher Sharp, Clinical Professor of Medicine, Stanford University School of Medicine; Chief Medical View Details

09 Jun 2015
First Look

First Look: June 9, 2015

the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often results in greater risk for the... View Details

Keywords: Sean Silverthorne

07 Apr 2023
Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

30. These results are starker for tokens with lower market cap, where there are fewer alternative sources of information to help protect investors against bad investment decisions. "If you took one of these cases and fined the individual... View Details

Keywords: by Kristen Senz

19 Dec 2022
Research & Ideas

What Motivates People to Give Generously—and Why We Sometimes Don't

surprisingly difficult. Much later, in the second year of her PhD program, she discovered the field of behavioral economics and folded her non-academic interests into her research. For his part, Zlatev arrived at his PhD in business administration via a degree in... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

16 Jun 2015
First Look

First Look: June 16, 2015

that our proxy is associated with earnings and real activities management. Overall, the results show that the time horizon of conference call narratives can be informative regarding managers' myopic behavior. Publisher's link:... View Details

Keywords: Sean Silverthorne

01 Dec 2023
News

Educating Leaders for Today and Tomorrow

Illustration by Stephanie Dalton Cowan HBS is constantly taking steps, both small and large, to refine and improve the way it prepares its students and program participants to lead—both in today’s world and in a future we can’t yet imagine. By being creative, nimble,... View Details

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