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August 2021 (Revised October 2024)
Case

Allbirds: Decarbonizing Fashion

By: Michael W. Toffel, Kenneth P. Pucker and Eren Kuzucu

The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

the conditions under which P-Will would work—and not work? Purchase this case:https://hbsp.harvard.edu/product/419035-PDF-ENG Harvard Business School Case 819-058 BreezoMeter: Making Air Pollution Data Actionable The case focuses on an Israeli View Details

Keywords: Dina Gerdeman

November 2022
Case

Para: Pay Transparency and Gig Drivers' Rights

By: Christopher Stanton and George Gonzalez

The case presents the founding vision and early days of a young startup that seeks to empower delivery drivers with tools and transparency. The company's flagship mobile app has been taken up by tens of thousands of delivery drivers across major U.S. cities who use it... View Details

Keywords: Gig Workers; Corporate Entrepreneurship; Entrepreneurship; Business Startups; Applications and Software; Disruptive Innovation; Compensation and Benefits; Technology Industry; San Francisco

Article

Local Industrial Conditions and Entrepreneurship: How Much of the Spatial Distribution Can We Explain?

By: Edward L. Glaeser and William R. Kerr

Why are some places more entrepreneurial than others? We use Census Bureau data to study local determinants of manufacturing startups across cities and industries. Demographics have limited explanatory power. Overall levels of local customers and suppliers are only... View Details

Keywords: Business Startups; Entrepreneurship; Geographic Location; Employment; Market Entry and Exit; Supply Chain; Manufacturing Industry

October 2019 (Revised January 2020)
Case

NewView Capital and Venture Capital Secondaries

By: Shai Bernstein, Ramana Nanda and Allison Ciechanover

While still a general partner at Silicon Valley–based New Enterprise Associates (NEA), Ravi Viswanathan considered the challenges presented by evolving market dynamics in the venture capital space. Startups were staying private longer, which led to limited partners... View Details

Keywords: Venture Capital; Capital Markets; Private Equity; Strategy

August 2023 (Revised August 2023)
Case

Sky Therapeutics: Innovating in Digital Therapeutics

By: Satish Tadikonda, Olivia Reszczynski and William Marks

Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details

Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Industry; Technology Industry

October 2017 (Revised October 2022)
Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa

January 2022
Case

Dating Ring

By: Thomas R. Eisenmann and Lindsay N. Hyde

In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth... View Details

Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Entertainment and Recreation Industry; United States

July 2017 (Revised July 2025)
Course Overview Note

Public Entrepreneurship

By: Mitchell Weiss

This course is rooted in the belief that there is a large opportunity for creating value and solving large public problems if there are more inventors and builders inside government and more inventors and builders outside government, building for it. The course was... View Details

Keywords: Public Entrepreneurship; Innovation; Public Sector; Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Business and Government Relations

September 2017 (Revised January 2025)
Case

Dinesh Moorjani and Hatch Labs

By: Christopher Stanton, Shikhar Ghosh, Allison Ciechanover and Jeff Huizinga

This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details

Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America

March 2015 (Revised April 2015)
Case

The Heat Is On: Emerging Ecosystems in the Thermostat Industry

By: David Collis and Ashley Hartman

Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details

28 Apr 2015
First Look

First Look: April 28

Publications April 2015 HarperBusiness Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs By: Yoffie, David B., and Michael A. Cusumano Abstract—The authors of the bestselling Competing on Internet Time (a Business Week top 10 book)... View Details

Keywords: Sean Silverthorne

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

followed by upward revisions in expectations of risk, suggesting that these expectations may not be rational. Harvard Business School Case 818-097 AirFox (A): Embracing the Blockchain and an ICO In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot... View Details

Keywords: Dina Gerdeman

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

February 2024
Case

Vespucci Partners: The New World of Venture Capital in Hungary

By: Paul A. Gompers, Tonia Labruyere and Emilie Billaud

Julia Sohajda was the young, female founding partner of the Hungarian VC firm Vespucci Partners, which focused on investing at seed stage into Hungarian deep tech startups and prepare them for a launch in the U.S market. Vespucci's first fund had largely been comprised... View Details

Keywords: Venture Capital; Business Startups; Investment Funds; Financing and Loans; Entrepreneurship; Financial Services Industry; Hungary; United States

August 2019 (Revised August 2022)
Case

Baroo (A): Pet Concierge

By: Thomas R. Eisenmann and Susie L. Ma

Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo’s growth was slowing while its appetite for funding was accelerating. Hyde wanted to hit the gas and continue... View Details

Keywords: Entrepreneurship; Outcome or Result; Failure; Business and Shareholder Relations; Venture Capital; Governing and Advisory Boards; Opportunities; Strategy; Service Industry; United States; Massachusetts

May 2016 (Revised June 2017)
Case

Sales Compensation Vignettes

By: Frank V. Cespedes

This case study is comprised of two vignettes about startup companies considering whether and how to change their sales compensation plans. ElMenus.com is a restaurant app venture in Egypt seeking to lower customer churn while confronting new competition. BigBelly is a... View Details

Keywords: Compensation; Sales; Strategy

August 2017 (Revised July 2019)
Case

GROW: Using Artificial Intelligence to Screen Human Intelligence

By: Ethan Bernstein, Paul McKinnon and Paul Yarabe

Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details

Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan

April 2009
Case

SAP AG: Orchestrating the Ecosystem

By: Marco Iansiti and Karim R. Lakhani

Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software... View Details

Keywords: Decision Choices and Conditions; Organizational Structure; Partners and Partnerships; Business Strategy; Technology Industry

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