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    • All HBS Web  (2,811)
      • Faculty Publications  (622)

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      • July 2003 (Revised April 2011)
      • Case

      Singapore Airlines: Customer Service Innovation

      By: Rohit Deshpande and Hal Hogan
      The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details
      Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore
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      Deshpande, Rohit, and Hal Hogan. "Singapore Airlines: Customer Service Innovation." Harvard Business School Case 504-025, July 2003. (Revised April 2011.)
      • March 2003 (Revised October 2003)
      • Case

      Campbell Soup Company: Transforming for the 21st Century

      By: Lynda M. Applegate and Jamie Ladge
      In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
      Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States
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      Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)
      • January 2003 (Revised March 2009)
      • Case

      The State of Connecticut: Strategy for Economic Development

      By: Michael E. Porter and Kaia Miller
      Describes the history of Connecticut's economy, its competitive challenges in the 1990s, and the steps taken to develop an economic plan for the state. A prominent issue is the competitive position of Connecticut's industry clusters and the efforts to create a formal... View Details
      Keywords: Economic Growth; Economy; Government and Politics; Industry Clusters; Competition; Connecticut
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      Porter, Michael E., and Kaia Miller. "The State of Connecticut: Strategy for Economic Development." Harvard Business School Case 703-426, January 2003. (Revised March 2009.)
      • January 2003 (Revised March 2004)
      • Case

      Silverado (A)

      By: Jan W. Rivkin and Charles J. Woodard
      Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details
      Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry
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      Rivkin, Jan W., and Charles J. Woodard. "Silverado (A)." Harvard Business School Case 703-441, January 2003. (Revised March 2004.)
      • December 2002 (Revised June 2003)
      • Case

      Vignette: The Rebar Dilemma

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Martin Smith, a new associate at an LBO firm, must respond to a problem posed by his boss, based on an historical deal that suddenly came undone. After months of negotiation, his firm's plan to buy a bankrupt competitor of one of its portfolio companies and close it... View Details
      Keywords: Leveraged Buyouts; Insolvency and Bankruptcy; Competition; Growth and Development Strategy; Business or Company Management
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Vignette: The Rebar Dilemma." Harvard Business School Case 803-091, December 2002. (Revised June 2003.)
      • November 2002 (Revised February 2009)
      • Teaching Note

      Value Retail (TN)

      By: Arthur I Segel and Ani M Vartanian
      Teaching Note for (9-803-008). View Details
      Keywords: Investment; Risk and Uncertainty; Performance Effectiveness; Brands and Branding; Planning; Strategy; Luxury; Milan
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      Segel, Arthur I., and Ani M Vartanian. "Value Retail (TN)." Harvard Business School Teaching Note 803-081, November 2002. (Revised February 2009.)
      • September 2002
      • Case

      Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

      By: H. Kent Bowen and Jonathan P Groberg
      Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
      Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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      Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
      • August 2002 (Revised February 2005)
      • Case

      Gillette Company (A): Pressure for Change

      By: Rosabeth M. Kanter and James Weber
      After years of strong performance with market-dominating brands, Gillette's performance slips and a new CEO is selected from outside the company to lead a turnaround. This case describes the business and financial situation he inherited and asks what he should do... View Details
      Keywords: Business History; Performance Consistency; Product Positioning; Selection and Staffing; Change Management; Leading Change; Competitive Strategy; Planning; Retail Industry
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      Kanter, Rosabeth M., and James Weber. "Gillette Company (A): Pressure for Change." Harvard Business School Case 303-032, August 2002. (Revised February 2005.)
      • June 2002 (Revised September 2002)
      • Case

      Pokemon: Gotta Catch 'Em All (Abridged)

      By: Youngme E. Moon
      Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
      Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
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      Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
      • April 2002 (Revised October 2003)
      • Case

      Pension Plan of Bethlehem Steel, 2001, The

      By: Peter Tufano
      Bethlehem Steel's 2001 bankruptcy filing inspires an employee's daughter to evaluate her father's pension plan, weeks after September 11's tragedies exacerbated a weakening U.S. economy and just months before her father planned to retire. Battered equity markets and... View Details
      Keywords: Asset Management; Financial Instruments; Retirement; Steel Industry; United States
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      Tufano, Peter, Zvi Bodie, and Akiko M. Mitsui. "Pension Plan of Bethlehem Steel, 2001, The." Harvard Business School Case 202-088, April 2002. (Revised October 2003.)
      • April 2002
      • Background Note

      Local Institutions and Global Strategy

      By: Tarun Khanna
      Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details
      Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning
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      Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.
      • April 2002
      • Case

      Sally Jameson: Valuing Stock Options in a Compensation Package (Abridged)

      By: Peter Tufano
      Details a thinly disguised situation facing a recent Harvard MBA graduate who was forced by a prospective employer to place a dollar value on a grant of stock options. There are two objectives: 1) Serves as an introduction to option valuation, in which students have an... View Details
      Keywords: Valuation; Stock Options; Compensation and Benefits
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      Tufano, Peter. "Sally Jameson: Valuing Stock Options in a Compensation Package (Abridged)." Harvard Business School Case 202-117, April 2002.
      • February 2002 (Revised March 2003)
      • Case

      Casuarinas Educational Corporation

      By: Michael J. Roberts, Howard H. Stevenson and Matthew C. Leib
      Casuarinas has developed a very successful elementary, now secondary, school based on excellence in teaching, service, and multilingual education. Peru lacks similar high-quality post-secondary institutions. This case focuses on the potential entry of Casuarinas into... View Details
      Keywords: Forecasting and Prediction; Higher Education; Entrepreneurship; Management; Market Entry and Exit; Planning; Competitive Strategy; Competitive Advantage; Education Industry; Peru
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      Roberts, Michael J., Howard H. Stevenson, and Matthew C. Leib. "Casuarinas Educational Corporation." Harvard Business School Case 802-083, February 2002. (Revised March 2003.)
      • 2001
      • Working Paper

      Airbus vs. Boeing in Superjumbos: Credibility and Preemption

      By: Benjamin C. Esty and Pankaj Ghemawat
      In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with... View Details
      Keywords: Air Transportation; Product Development; Market Entry and Exit; Valuation; Game Theory
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      Esty, Benjamin C., and Pankaj Ghemawat. "Airbus vs. Boeing in Superjumbos: Credibility and Preemption." Harvard Business School Working Paper, No. 02-061, February 2002.
      • January 2002 (Revised January 2003)
      • Case

      Finova Group, Inc. (A), The

      By: Stuart C. Gilson and Perry Fagan
      Finova Group, a $14 billion commercial finance company, filed for Chapter 11 in early March 2001, in what was one of the largest U.S. bankruptcy filings of all time and the largest corporate bond default since the Great Depression. While in Chapter 11, Finova became... View Details
      Keywords: Acquisition; Business Startups; Borrowing and Debt; Equity; Insolvency and Bankruptcy; Debt Securities; Price; Crisis Management; Bids and Bidding; Partners and Partnerships; Strategy; Valuation; Financial Services Industry; United States
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      Gilson, Stuart C., and Perry Fagan. "Finova Group, Inc. (A), The." Harvard Business School Case 202-095, January 2002. (Revised January 2003.)
      • January 2002 (Revised April 2002)
      • Case

      Space Data Corporation

      By: Alan D. MacCormack and Jay Wynn
      Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details
      Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States
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      MacCormack, Alan D., and Jay Wynn. "Space Data Corporation." Harvard Business School Case 602-121, January 2002. (Revised April 2002.)
      • December 2001
      • Case

      Cybersettle

      By: Michael A. Wheeler and Gillian Morris
      Cybersettle's management faced a dilemma: How could they turn their company, which provided confidential online settlement services for insurance claims, into a profitable enterprise? Having started during the heady days of Internet "dot-com fever," the company now had... View Details
      Keywords: Restructuring; Bids and Bidding; Negotiation Process; Conflict and Resolution; Business Strategy; Commercialization; Internet; Insurance Industry
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      Wheeler, Michael A., and Gillian Morris. "Cybersettle." Harvard Business School Case 902-158, December 2001.
      • November 2001
      • Case

      Gold Kist Inc.

      By: Ray A. Goldberg and Stephanie Oestreich
      An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details
      Keywords: Decision Making; Economics; Profit; Consumer Behavior; Supply and Industry; Strategic Planning; Business Strategy
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      Goldberg, Ray A., and Stephanie Oestreich. "Gold Kist Inc." Harvard Business School Case 902-420, November 2001.
      • November 2001 (Revised March 2002)
      • Case

      Digital Angel

      By: Youngme E. Moon and Kerry Herman
      Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details
      Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development
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      Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
      • October 2001 (Revised November 2001)
      • Case

      Club Med (C): The "Re-New" Plan

      By: Frances X. Frei, Daniel Rethazy and Hanna Rodriguez-Farrar
      Supplements the (A) and (B) cases. View Details
      Keywords: Business Subsidiaries; Industry Structures; Competitive Advantage; Organizational Culture; Cost; Customer Satisfaction; Accommodations Industry; United States
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      Frei, Frances X., Daniel Rethazy, and Hanna Rodriguez-Farrar. Club Med (C): The "Re-New" Plan. Harvard Business School Case 602-089, October 2001. (Revised November 2001.)
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