Publications

July 2008 (Revised March 2009)
Case

elBulli: The Taste of Innovation

By: Michael I. Norton, Julian Villanueva and Luc Wathieu

Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details

Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain

2016
Article

The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning

By: Teresa M. Amabile and Michael G. Pratt

Leveraging insights gained through a burgeoning research literature over the past 28 years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This... View Details

Keywords: Progress; Meaningful Work; Affect; Creativity; Organizations; Innovation and Invention; Motivation and Incentives

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November 2018 (Revised January 2022)
Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta

In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry

2021
Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta

Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details

07 May 2024
Cold Call Podcast

Lessons in Business Innovation from Legendary Restaurant elBulli

Keywords: Re: Michael I. Norton; Food & Beverage

25 Aug 2022
News

Reinventing the Future of Business

Illustration by Daniel Hertzberg Rapid technological changes are sweeping across our society—affecting how we do our work, how we run our businesses, and even how we live our lives. HBS has stepped forward to elevate and expand faculty research on the breadth and depth... View Details

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

competitors in geographically fragmented industries; to extend into new products or markets; as a substitute for R&D; and to exploit eroding industry boundaries by inventing an industry. Despite the massive number of books and... View Details

Keywords: by Joseph L. Bower

May 2017 (Revised June 2017)
Case

ATH Technologies (A): Making the Numbers

By: Robert Simons and Jennifer Packard

An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) refocusing process, and 5) takeover by new management. At each stage, students must... View Details

Keywords: Strategy And Execution; Management Control Systems; Balancing Innovation And Control; Performance Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Performance Evaluation; Medical Devices and Supplies Industry

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

September 2023
Article

The Dynamics of Team Learning: Harmony and Rhythm in Teamwork Arrangements for Innovation

By: Jean-François Harvey, Johnathan R. Cromwell, Kevin J. Johnson and Amy C. Edmondson

Innovation teams must navigate inherent tensions between different learning activities to produce high levels of performance. Yet, we know little about how teams combine these activities—notably reflexive, experimental, vicarious, and contextual learning—most... View Details

Keywords: Groups and Teams; Learning; Performance Effectiveness; Collaborative Innovation and Invention

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Fast Answer

Patent terminology: Classification codes

establishment of an effective search tool for patent document retrieval by intellectual property offices and other users, in order to establish the novelty and evaluate the inventive step of technical disclosures in patent applications.... View Details

11 Apr 2011
Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got wiser and warier. Gone are the... View Details

Keywords: by Carmen Nobel; Technology; Computer

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

Center] Related Reading: The Entrepreneurs Who Invented Economic Forecasting Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity at Scale RESEARCH PAPER: Bias in Official Fiscal Forecasts: Can Private Forecasts... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

02 Aug 2022
News

6 Strategies for Building Socially Responsible—and Profitable—Companies

18 May 2023
News

India's New Money Managers

When Priti Rathi Gupta (OPM 49, 2017) was 16 years old, her father handed her his investment portfolio and asked her what she could make of it. She was befuddled. "He realized that, although I had schooling in what we call commerce, I didn't really know much about... View Details

Keywords: Maureen Harmon

January–February 2019
Article

The Hard Truth About Innovative Cultures

By: Gary P. Pisano

Innovative cultures are generally depicted as pretty fun. They’re characterized by a tolerance for failure and a willingness to experiment. They’re seen as being psychologically safe, highly collaborative, and nonhierarchical. And research suggests that these behaviors... View Details

Keywords: Organizational Culture; Innovation and Invention; Performance Expectations; Leadership