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  • October 2023 (Revised January 2024)
  • Case

Ball: EVA Driving the World's Leading Can Manufacturer (A)

By: Jonas Heese and Susan Pinckney
The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details
Keywords: Budgets and Budgeting; Cost Accounting; Financial Reporting; Financial Statements; Buildings and Facilities; Green Building; Mergers and Acquisitions; Customer Satisfaction; Decisions; Forecasting and Prediction; Machinery and Machining; Asset Pricing; Corporate Finance; Capital; Cost; Financial Management; Goods and Commodities; Compensation and Benefits; Executive Compensation; Employee Relationship Management; Goals and Objectives; Resource Allocation; Business Strategy; Corporate Strategy; Food and Beverage Industry; United States; Arizona; California; Texas
Related
  • Web

Hiring Organizations

Hydration Curio Digital Therapeutics Inc. Custom Truck One Source Cyprium Partners D D. E. Shaw Group, The Danone Databricks Datadog David Protein DaVita DC Advisory De Soi Decarbonization Partners DECKED Deloitte Delta Air Lines Diageo Diamond Hill Dick's Sporting... View Details

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods
    • November–December 2020
    • Article

    Lifting the Veil: The Benefits of Cost Transparency

    By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
    Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
    Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior
    Related
    • 20 Aug 2007
    • Research & Ideas

    HBS Cases: Using Investor Relations Proactively

    How should a company deliver financial news—both good and bad—to a broad spectrum of stakeholders, including investors, customers, government, and environmentalists? Energy giants Total and BP have learned best practices through trial and... View Details
    Keywords: by Martha Lagace; Energy; Utilities

      Ananth Raman

      Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

      Keywords: apparel; retailing; software

        Edward B. Berk

        Ted Berk is the Barry and Teri Volpert Fellow and a Senior Lecturer of Business Administration in the Finance Unit at Harvard Business School. He teaches Private Equity Finance in the elective curriculum and Finance I & II in the required curriculum.

        Ted... View Details

        • 08 Dec 2022
        • HBS Case

        The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

        join the growing group of international corporations, including Renault, Volvo, Boeing, ExxonMobil, and Microsoft, that were pulling out of Russia to punish the country and pressure its leaders. Schneider weighed the good Nestlé could do... View Details
        Keywords: by Michael Blanding; Consumer Products
        • 14 Feb 2022
        • Research & Ideas

        Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

        order to get comfortable with the inevitable missteps and unconfirmed hypotheses of experimentation, leaders need a new attitude toward risk. Eschewing opportunities just to avoid failure is perhaps the riskiest position of all in the digital economy. In a View Details
        Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
        • 18 Sep 2007
        • Research & Ideas

        How Brand China Can Succeed

        investors grows apace, there is just not enough preexisting brand equity among the world's consumers to inoculate Brand China against the current tide of negative publicity. What should China do? First, the central government must ensure... View Details
        Keywords: by John Quelch
        • April 2021
        • Teaching Note

        Drinkworks: Home Bar by Keurig

        By: Sunil Gupta and Jonathan Levav
        Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
        Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
        Related
        • Web

        Great American Business Leaders of the 20th Century - Leadership

        Stanley P. Goldstein Melville Corporation, 1987–1998 Samuel Goldwyn Samuel Goldwyn Productions, 1916–1959 Harvey Golub American Express Company, 1993–2001 Melvin R. Goodes Warner-Lambert Corporation, 1991–1999 James H. Goodnight SAS... View Details
        • 19 Apr 2016
        • First Look

        April 19, 2016

        is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
        Keywords: Sean Silverthorne
        • 22 Feb 2024
        • Research & Ideas

        How to Make AI 'Forget' All the Private Data It Shouldn't Have

        There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning... View Details
        Keywords: by Rachel Layne; Technology; Information Technology
        • 14 May 2008
        • Research & Ideas

        Getting Down to the Business of Creativity

        a three-year study of 238 professionals from seven companies in the high-tech, consumer products, and chemicals industries. Without revealing the focus of their study, they asked the subjects (all of whom were working on projects... View Details
        Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
        • 09 Dec 2002
        • Research & Ideas

        Unilever—A Case Study

        The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer View Details
        Keywords: by Geoffrey Jones; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

          V. Kasturi Rangan

          Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

          Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
          • 2010
          • Working Paper

          Cognitive Barriers to Environmental Action: Problems and Solutions

          By: Lisa L. Shu and Max Bazerman
          We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
          Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
          Related
          • Web

          Technology & Operations Management - Faculty & Research

          "operating core": the multi-function, multi-firm system that includes basic research, design, engineering, product and process development and production of goods and services within individual operating units; the networks of information... View Details
          • 26 Aug 2019
          • Research & Ideas

          Lipstick Tips: How Influencers Are Making Over Beauty Marketing

          this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
          Keywords: by Dina Gerdeman; Consumer Products; Consumer Products