Fashion Industry - Publications - Faculty & Research

19 Apr 2011
First Look

First Look: April 19

network of bilateral relations that are more or less hospitable for IGOs. Read the paper: http://www.torfason.net/site/wp-content/uploads/Ingram-and-Torfason-2010-Organizing-the-In-Between.pdf Working PapersBroadening Focus: Spillovers, Complementarities and... View Details

Keywords: Sean Silverthorne

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

relies on Costco as a distributional partner, which adds credibility as well as helps to the brand without overspending on advertising. A logistics system allows Vizio to import televisions from a manufacturer in China in just-in-time View Details

Keywords: by Martha Lagace

May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

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08 Jul 2008
First Look

First Look: July 8, 2008

unprecedented expansion of higher education and, in the most recent time, efforts at reform and restructuring. Harvard has overhauled its undergraduate curriculum in a comprehensive fashion for the first time in 30 years. European... View Details

Keywords: Martha Lagace

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

investments in tech companies to help extend their runway and put them on a path to scale when the downturn subsides,” says Dober. Kikka Hanazawa (MBA 2002), founder of the nonprofit Fashion Girls for Humanity, is mobilizing View Details

21 Feb 2017
First Look

First Look at New Research: February 21

significant NPE pass-through to end innovators, nor of a positive impact of NPEs on innovation in the industries in which they are most prevalent. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=47648... View Details

Keywords: Carmen Nobel

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

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01 Dec 2012
News

From Where We Stand

what would make people join our clubs and buy our products. Plus, it became fashionable to promote women, and there I was with my HBS MBA. Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City,... View Details

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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10 Dec 2014
News

Front-Row Seat

several hours that night to do it. I wanted to present an honest understanding of what I thought his gifts were and what he might do with them. Within a week he had signed on.” Bradley’s uncanny ability to see talent and immediately intuit how it can be leveraged is an... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America

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Teaching Interest

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By: Geoffrey G. Jones

I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details

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First Look: April 19

Strategy and Execution for Emerging Markets

How Consumers and Businesses are Reshaping Public Health

First Look: July 8, 2008

Alumni Confront the COVID-19 Crisis

First Look at New Research: February 21

The Strategic Use of Brand Biographies

From Where We Stand

Should Your Company Sell on Amazon?: Reach Comes at a Price

Front-Row Seat

How to Seed Organic Marketing in a Video-First World

Overview