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All HBS Web
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- Faculty Publications (477)
Show Results For
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All HBS Web
(4,732)
- Faculty Publications (477)
meaning →
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Negotiating Campaigns
- Research Summary
Nominal versus Indexed Debt: A Quantitative Horse Race (joint with Fabio Kanczuk)
- Teaching Interest
Overview
- Teaching Interest
Overview
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
- Research Summary
Overview
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Research overview
How can actors – be they individuals or organizations – diverge from deeply-seated norms and develop new ones, when their beliefs and actions are shaped by these very norms? This question lies at the heart of Professor Battilana’s research. To address it, she... View Details
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Teaching Interest
Strategies for Value Creation (MBA Course)
- Teaching Interest
Supply Chain Management
The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details
- Forthcoming
- Article
The Diffusion of New Technologies
- Research Summary
The Role of Information Technology in the Provision of Services
- Research Summary
The Transition to Retirement
My current major research program is the Retirement Transitions Study: a broad study of retiring professionals' everyday experiences, including identification with work; identity stability, change, and development; meaningfulness of work; changes in life structure,... View Details
- Teaching Interest
United States in the World 39 - History of American Democracy
For Harvard College undergraduates and MBA students
Today we often hear that American democracy is broken - but what does a healthy democracy look like? How has American democratic governance functioned in the past, and how has it changed... View Details
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