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    • All HBS Web  (119,598)
      • Faculty Publications  (38,087)
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      • January–February 2025
      • Article

      Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing

      By: Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley
      For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower... View Details
      Keywords: Technological Innovation; AI and Machine Learning; Analytics and Data Science; Product Development; Competitive Advantage
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      Bojinov, Iavor, David Holtz, Ramesh Johari, Sven Schmit, and Martin Tingley. "Want Your Company to Get Better at Experimentation? Learn Fast by Democratizing Testing." Harvard Business Review 103, no. 1 (January–February 2025): 96–103.
      • January–February 2025
      • Article

      What People Still Get Wrong About Negotiations: They Assume the Size of the Pie Is Fixed—and So Miss Opportunities to Create Value

      By: Max H. Bazerman
      Most executives leave value on the negotiating table, for two main reasons: First, many executives mistakenly believe that they’re negotiating over a fixed pie and that gains for one side necessarily mean losses for the other. Second, they focus exclusively on how to... View Details
      Keywords: Negotiation Offer; Negotiation Tactics; Value; Communication; Trust
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      Bazerman, Max H. "What People Still Get Wrong About Negotiations: They Assume the Size of the Pie Is Fixed—and So Miss Opportunities to Create Value." Harvard Business Review 103, no. 1 (January–February 2025): 71–77.
      • January–February 2025
      • Article

      Why People Resist Embracing AI

      By: Julian De Freitas
      The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them. Unfortunately, many people view AI negatively, fearing it will cause job losses, increase the likelihood that their personal... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Perception
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      De Freitas, Julian. "Why People Resist Embracing AI." Harvard Business Review 103, no. 1 (January–February 2025): 52–56.
      • January–February 2025
      • Article

      Why People Resist Embracing AI: The Five Main Obstacles—and How To Overcome Them

      By: Julian De Freitas
      The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them. Unfortunately, many people view AI negatively, fearing it will cause job losses, increase the likelihood that their personal... View Details
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      De Freitas, Julian. "Why People Resist Embracing AI: The Five Main Obstacles—and How To Overcome Them." Harvard Business Review 103, no. 1 (January–February 2025).
      • January 2025 (Revised February 2025)
      • Teaching Note

      Worten Portugal: Becoming a Digital Marketplace

      By: Antonio Moreno, Pedro Amorim, Margaret Underwood and Gamze Yucaoglu
      Teaching Note for HBS Case No. 622-062. View Details
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      Moreno, Antonio, Pedro Amorim, Margaret Underwood, and Gamze Yucaoglu. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Teaching Note 625-083, January 2025. (Revised February 2025.)
      • December 26, 2024
      • Article

      How to Build a Life: The Big Thing to Know About Pain

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: The Big Thing to Know About Pain." The Atlantic (December 26, 2024).
      • December 2024 (Revised April 2025)
      • Case

      Future (Im)Perfect? Artificial Intelligence, Transhumanism, and the Hereafter of Capitalism

      By: Sophus A. Reinert
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      Reinert, Sophus A. "Future (Im)Perfect? Artificial Intelligence, Transhumanism, and the Hereafter of Capitalism." Harvard Business School Case 725-019, December 2024. (Revised April 2025.)
      • December 2024
      • Supplement

      Norse Atlantic Airways

      By: Willy C. Shih
      Charles Duncan discusses the jobs that customers hire Norse Atlantic Airways to do, and the challenges associated with its low-cost long-haul business model. View Details
      Keywords: Air Transportation; Business Model; Air Transportation Industry; Europe; United States
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      Shih, Willy C. "Norse Atlantic Airways." Harvard Business School Multimedia/Video Supplement 625-701, December 2024.
      • December 2024 (Revised March 2025)
      • Teaching Note

      Shouldice Hospital Today

      By: James Heskett
      Teaching Note for HBS Case No. 925-302. View Details
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      Heskett, James. "Shouldice Hospital Today." Harvard Business School Teaching Note 925-303, December 2024. (Revised March 2025.)
      • December 2024 (Revised March 2025)
      • Case

      The Shouldice Hospital Today

      By: James Heskett and Roger Hallowell
      The leadership and staff of Shouldice Hospital in Toronto, Canada have, for 75 years, sought to do one thing better than any other hospital in the world, repair inguinal hernias. For some years, a possible second hospital in another market has been under consideration.... View Details
      Keywords: Joint Ventures; Health Care and Treatment; Growth and Development Strategy; Organizational Culture; Expansion; Health Industry; Toronto; Canada; United States
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      Heskett, James, and Roger Hallowell. "The Shouldice Hospital Today." Harvard Business School Case 925-302, December 2024. (Revised March 2025.)
      • December 2024
      • Case

      Tropo Farms

      By: David E. Bell, Pippa Tubman Armerding, Namrata Arora and Natalie Kindred
      Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry; Ghana; Africa; Sierra Leone
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      Bell, David E., Pippa Tubman Armerding, Namrata Arora, and Natalie Kindred. "Tropo Farms." Harvard Business School Case 525-030, December 2024.
      • December 18, 2024
      • Article

      Is AI the Right Tool to Solve That Problem?

      By: Paolo Cervini, Chiara Farronato, Pushmeet Kohli and Marshall W Van Alstyne
      While AI has the potential to solve major problems, organizations embarking on such journeys of often encounter obstacles. They include a dearth of high-quality data; too many possible solutions; the lack of a clear, measurable objective; and difficulty in identifying... View Details
      Keywords: Artificial Intelligence; AI and Machine Learning; Problems and Challenges
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      Cervini, Paolo, Chiara Farronato, Pushmeet Kohli, and Marshall W Van Alstyne. "Is AI the Right Tool to Solve That Problem?" Harvard Business Review (website) (December 18, 2024).
      • December 2024
      • Case

      Palantir: Aligning Decisions with Values

      By: Shikhar Ghosh and Cameron Stone
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      Ghosh, Shikhar, and Cameron Stone. "Palantir: Aligning Decisions with Values." Harvard Business School Case 825-072, December 2024.
      • December 2024
      • Teaching Note

      Assessing the Value of Unifying and De-duplicating Customer Data

      By: Elie Ofek and Hema Yoganarasimhan
      Teaching Note for HBS Case No. 525-023. View Details
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      Ofek, Elie, and Hema Yoganarasimhan. "Assessing the Value of Unifying and De-duplicating Customer Data." Harvard Business School Teaching Note 525-033, December 2024.
      • December 2024
      • Supplement

      Northvolt: Building Batteries to Fight Climate Change (B)

      By: George Serafeim, Debora L. Spar, Peter Tufano, Hugo Etchegoyhen and Emilie Billaud
      The (B) case explores Northvolt’s Chapter 11 bankruptcy filing on November 21, 2024, highlighting the company’s struggles to scale operations amid a global EV market slowdown and internal production challenges. While the (A) case detailed Northvolt’s ambitious... View Details
      Keywords: Batteries; Electric Vehicles; Climate Change; Corporate Social Responsibility and Impact; Energy; Green Technology; Insolvency and Bankruptcy; Investment; Technological Innovation; Risk Management; Failure; Business and Government Relations; Business and Shareholder Relations; Transportation; Green Technology Industry; Europe; Sweden
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      Serafeim, George, Debora L. Spar, Peter Tufano, Hugo Etchegoyhen, and Emilie Billaud. "Northvolt: Building Batteries to Fight Climate Change (B)." Harvard Business School Supplement 325-083, December 2024.
      • December 2024 (Revised March 2025)
      • Case

      KLog.co—Charting the Course of Its Future

      By: Juan Alcácer, Jorge Tirado and Thomas Occhipinti
      Keywords: Freighting; Logistics; Trade; Latin America; Chile
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      Alcácer, Juan, Jorge Tirado, and Thomas Occhipinti. "KLog.co—Charting the Course of Its Future." Harvard Business School Case 725-410, December 2024. (Revised March 2025.)
      • December 2024
      • Case

      5G Networks

      By: Andy Wu, Levi Stroud and Ruth Page
      This case, featuring Ajit Pai, Former Chairman of the U.S. Federal Communications Commission, explores the potential of 5G wireless networks. It illustrates how 5G works by examining its infrastructure and technological advancements. The case considers the specific... View Details
      Keywords: Investment; Technology Adoption; Technological Innovation; Infrastructure; Technology Industry; Telecommunications Industry; United States
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      Wu, Andy, Levi Stroud, and Ruth Page. "5G Networks." Harvard Business School Multimedia/Video Case 724-865, December 2024.
      • December 2024
      • Supplement

      5G Networks (B)

      By: Andy Wu, Levi Stroud and Ruth Page
      Pre-Abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the B and C video available to students, as they may reveal key case details.

      Abstract: Featuring Ajit Pai, Former... View Details
      Keywords: Investment; Technology Adoption; Technological Innovation; Infrastructure; Technology Industry; Telecommunications Industry; United States
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      Wu, Andy, Levi Stroud, and Ruth Page. "5G Networks (B)." Harvard Business School Multimedia/Video Supplement 724-866, December 2024.
      • December 2024
      • Technical Note

      Ethical Analysis: Complicity

      By: Nien-hê Hsieh and Matthew Souba
      This note introduces students to the concept of complicity and outlines key questions to determine whether a party is complicit in the wrong or harm caused by another. The note uses examples from the well-known case of Theranos. View Details
      Keywords: Ethics
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      Hsieh, Nien-hê, and Matthew Souba. "Ethical Analysis: Complicity." Harvard Business School Technical Note 325-076, December 2024.
      • December 2024
      • Case

      Tencent Games

      By: Rebecca Karp, Billy Chan and Nancy Hua Dai
      For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details
      Keywords: Decisions; Games, Gaming, and Gambling; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Product Development; Organizational Culture; Business Strategy; Investment; Competitive Strategy; Video Game Industry; Europe; China
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      Karp, Rebecca, Billy Chan, and Nancy Hua Dai. "Tencent Games." Harvard Business School Case 725-411, December 2024.
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