Publications

September 2009
Teaching Note

IBM in the 21st Century: The Coming of the Globally Integrated Enterprise (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [308105]. View Details

Keywords: Opportunities; Value; Competition; System; Innovation and Invention; Multinational Firms and Management; Leadership Development; Information Technology Industry; Computer Industry

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with... View Details

Keywords: by Kim Girard; Motion Pictures & Video

November 2004 (Revised September 2019)
Background Note

The U.S. Health Club Industry in 2004

By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock

In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population.... View Details

Keywords: Health Clubs; Fitness; Gyms; Chain; Weight Loss; Obesity; Exercise; Personal Training; Bally Total Fitness; 24 Hour Fitness; YMCA; Gold's Gym; Curves; Franchise; Franchising; Subscription; Promotional Sales; Promotions; Fixed Costs; Body; Accrual Accounting; Revenue Recognition; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Trends; Customers; Demographics; Age; Income; Private Equity; Financing and Loans; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Health; Nutrition; Business History; Employees; Retention; Human Capital; Working Conditions; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Markets; Demand and Consumers; Supply and Industry; Industry Growth; Industry Structures; Operations; Service Operations; Franchise Ownership; Private Ownership; Public Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Nonprofit Organizations; Welfare; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Hardware; Health Industry; United States

13 Sep 2011
First Look

First Look: September 13

Download the paper: http://www.hbs.edu/research/pdf/12-012.pdf Doing What the Parents Want? The Effect of the Local Information Environment on the Investment Decisions of Multinational Corporations Authors:Nemit O. Shroff, Rodrigo S.... View Details

Keywords: Sean Silverthorne

07 Aug 2012
First Look

First Look: August 7

Roundtable. These findings are consistent with the view that financial markets placed a positive value on shareholder access, as implemented in the SEC's 2010 Rule. The Size and Composition of Corporate Headquarters in Multinational... View Details

Keywords: Sean Silverthorne

13 Mar 2007
First Look

First Look: March 13, 2007

Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of... View Details

Keywords: Martha Lagace

03 May 2004
Research & Ideas

Business History around the World

and Spain, on many Latin American countries, especially Argentina, Colombia, and Mexico, and on Chinese-speaking communities. Much of the best research is only available in local languages. Business historians have also widened their research agendas. Understanding the... View Details

Keywords: by Cynthia Churchwell

May 2013 (Revised October 2014)
Case

Novartis: Leading a Global Enterprise

By: William W. George, Krishna G. Palepu and Carin-Isabel Knoop

Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise... View Details

Keywords: Multinational Firms and Management; Talent and Talent Management; Organizational Structure; Organizational Culture; Success; Globalized Markets and Industries; Management Teams; Change Management; Business History; Mergers and Acquisitions; Global Strategy; Health Care and Treatment; Pharmaceutical Industry; Health Industry; Switzerland

September 2020 (Revised February 2023)
Teaching Note

Uber: Competing Globally

By: Alexander J. MacKay

Teaching Note for HBS Case No. 720-404. View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

working on any other research or projects? A: I'm working on a sequel book to Culture Share. Culture Share is a strategy book; the follow-up will provide the organizational complement: how to manage for culture share. We investigate... View Details

Keywords: by Manda Salls

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

knowledge inflows into the multinational subsidiary, the literature is rooted in how subsidiaries inherit knowledge from the headquarters (HQ). In this paper we take the first step to liberate the construct of “subsidiary knowledge... View Details

Keywords: Dina Gerdeman

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

as a glamorous thing. You were dealing with multinational companies coming from the United Kingdom and the United States, so it became much more of an elitist culture. Q: What was the economic scene like for entrepreneurs in India during... View Details

Keywords: by Sean Silverthorne; Advertising

September 2010
Teaching Note

Acumen Fund: Measurement in Impact Investing (TN) (A) and (B)

By: Alnoor Ebrahim

Teaching Note for 310011 and 310017. View Details

Keywords: Projects; For-Profit Firms; Networks; Health Care and Treatment; Performance Evaluation; Investment Portfolio; Asset Pricing; Competition; Multinational Firms and Management; Venture Capital; Investment Return; Poverty; Financial Services Industry; Kenya