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Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

initiative to build a sizeable collection of images documenting the company and its subsidiaries around the country. Photographers included exceptional artists such as Russell Aikins, Robert Yarnall Richie, Fred Korth, and Fritz Henle. A... View Details

Web

US Business Immigration Overview - Alumni

companies that have frequent transfers to US operations. There are two categories within the L-1 classification: L-1B (specialized-knowledge) and L-1A (manager / executive). Eligibility Must have worked for 1 year in the past 3 at an... View Details

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

introduced low cost production methods to manufacture highly accurate quartz watches. Swiss business historians refer to this as the "Quartz Crisis." Companies like Seiko and Casio seized the quartz market. By 1983, two-thirds... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

18 Dec 2017
Op-Ed

Why Employers Must Stop Requiring College Degrees For Middle-Skill Jobs

Credit: Pixsooz American companies have a problem. Over the past decade, they have begun to demand a bachelor’s degree in hiring workers for jobs that traditionally haven’t required one. This uptick in credentialing, or “degree inflation,” rested on the belief that... View Details

Keywords: by Joseph Fuller

15 Oct 2008
First Look

First Look: October 15, 2008

Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the... View Details

Keywords: Martha Lagace

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Industry Information - Alumni

and user-generated content on companies and career issues. HBS alumni version available via eBaker. Covers information on case interviewing, a description of the industry, and profiles of the top 50 consulting firms. McKinsey Quarterly As... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

data-id=_/HwZhW1Gssbb77V0GBoue][/div] Which types of brand stories should companies tell? After KFC was chastised by the U.K. Advertising Standards Authority for what it deemed inappropriate ads promoting... View Details

Keywords: by Jill Avery and Richard Edelman

November 2001
Case

Korea-Tender

By: Das Narayandas and Kate Attea

Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details

Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy

22 Mar 2013
Research & Ideas

Pulling Campbell’s Out of the Soup

company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by... View Details

Keywords: by Dina Gerdeman; Food & Beverage

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; United States; California; Sunnyvale; Russia

June 2024 (Revised June 2025)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

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Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Education Alumni Baker Library Historical Collections MORE EXHIBITS HOME RESEARCH LINKS POLAROID FILMS SITE CREDITS “I believe quite simply that the small company of the future will be as much a research organization as it is a... View Details

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

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In the News - Creating Emerging Markets

Money Control Is there such a thing as an Indian way of doing business? Harvard Business School professors Geoffrey Jones and Tarun Khanna say yes, and no... 19 MAR 2022 HBS Working Knowledge Five Qualities That Help Companies Thrive for... View Details

March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism

13 Sep 2011
First Look

First Look: September 13

of the most successful and insightful leaders of our time, the CEOs from companies as diverse as Standard Chartered Bank, Infosys, Nokia, Cummins, IKEA, Tata, and Campbell's Soup. The authors reveal how these leaders from around the world... View Details

Keywords: Sean Silverthorne

22 Feb 2022
News

Breaking News

and declining print advertising revenue. That was the firm foundation upon which local newspapers were built, so that pressure on the traditional sources of revenue has obviously put pressure on the rest of the business—and particularly... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details

Keywords: by Kristen Senz

11 Dec 2012
First Look

First Look: Dec. 11

case:http://hbr.org/search/713020-PDF-ENG Inkaterra Comin, Diego, Rohan Gopaldas, and Diego RehderHarvard Business School Case 713-022 The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the... View Details

Keywords: Sean Silverthorne

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