Publications
Publications
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- All HBS Web
(3,294)
- Faculty Publications (1,047)
- June 2012 (Revised October 2012)
- Teaching Note
TripAdvisor (TN)
By: Sunil Gupta
By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details
- June 2012 (Revised August 2013)
- Case
Driving Towards a Disruption?
By: Willy Shih and William Noble
As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details
- June 2012 (Revised July 2012)
- Case
Business-driven Research at IBM Research India
By: Willy Shih, Margaret Pierson, Pankaj Agarwal, Diego Medicina and Juan Prajogo
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from... View Details
- 2012
- Other Unpublished Work
Measuring the Broadband Bonus in 20 OECD Countries
By: Shane Greenstein and Ryan McDevitt
This paper provides estimates of the economic value created by broadband Internet using measures of new gross domestic product and consumer surplus. The study finds that the economic value created in 30 OECD countries correlates roughly with the overall size of their... View Details
- May 2012 (Revised January 2013)
- Case
Wikipedia: Project Esperanza
By: Mikolaj Jan Piskorski, Andreea Gorbatai and Tiona Zuzul
In October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had... View Details
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
- 2012
- Other Unpublished Work
Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures
By: Josh Lerner and Greg Rafert
Our analysis seeks to understand the impact of changes in copyright scope on investment in new firms. We begin by analyzing the investment effects of the Cartoon Network, et al. v. Cablevision decision in the U.S. and court rulings in France and Germany on venture... View Details
- April 2012 (Revised February 2017)
- Case
Dovernet
By: Robert Simons and Natalie Kindred
This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at... View Details
- April 2012 (Revised May 2012)
- Case
EILEEN FISHER: Repositioning the Brand
By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details
Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry
- 2012
- Article
A Study of Economic Impact of Cloud Computing
By: Marco Iansiti and Gregory L. Richards
In this paper we find that advances in cloud computing likely will extend the IT induced economic growth in developed economies and foster growth in economies where IT penetration is not yet fully mature. We conclude that governments should work together to take... View Details
- Article
Exclusivity, Contingent Control Rights, and the Design of Internet Portal Alliances
By: Josh Lerner and Dan Elfenbein
We explore the relationship between exclusivity and state-contingent control rights using a sample of over 100 Internet portal alliance contracts. We find that stronger exclusivity arrangements are associated with more frequent usage of contingent control rights. For... View Details
- 2012
- Book
Sleeping with Your Smartphone: How to Break the 24-7 Habit and Change the Way you Work
By: Leslie A. Perlow
Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office—but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and... View Details
- February 2012 (Revised August 2013)
- Case
What's the Deal with LivingSocial?
By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the... View Details
- February 2012
- Article
The Internet and Local Wages: A Puzzle
By: Chris Forman, Avi Goldfarb and Shane Greenstein
- 2012
- Chapter
The Impact of Web 2.0 on Business-to-Business Marketing
By: Thomas J. Steenburgh and Das Narayandas
- 2011
- Working Paper
Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization
By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that... View Details
- November 2011 (Revised December 2013)
- Case
The Long and Short of Apollo Group and the University of Phoenix (A)
By: Luis M. Viceira, Joel Heilprin, Andrew S. Holmes and Damian M. Zajac
A hedge fund is deciding whether to liquidate its position in Apollo Group, a for-profit education firm, in light of significant political and macro-economic uncertainty facing the industry. As part of the investment analysis a complete discounted cash flow analysis... View Details
- October 2011
- Case
Strategy and Governance at Yahoo! Inc.
By: Krishna G. Palepu, Suraj Srinivasan, David Lane and Ian McKown Cornell
Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in China and Yahoo! Japan. The company is now valued at almost... View Details
- October 2011 (Revised August 2017)
- Case
PunchTab, Inc.
By: Ramana Nanda, William R. Kerr and Lauren Barley
PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund... View Details