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Publications

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  • All HBS Web  (1,674)
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Show Results For

  • All HBS Web  (1,674)
    • People  (6)
    • News  (439)
    • Research  (1,044)
    • Events  (4)
    • Multimedia  (6)
  • Faculty Publications  (328)
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  • Web

Program Requirements - Doctoral

Processing (MIT 6.864) Bayesian Modeling Inference (MIT 6.435) Inference Causal Parameters (MIT 14.388) Quantitative Research Design Courses Advanced Quantitative Research Methodology (Gov 2001) Program Evaluation: Estimating Program Effectiveness with Empirical... View Details
  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

Users typically share their innovations so that others may benefit. In the fast-moving world of machine learning, many breakthroughs rely on open source tools, including Python libraries, the authors write. More than 90 percent of Fortune... View Details
Keywords: by Rachel Layne; Technology
  • 26 Aug 2009
  • Op-Ed

Where Cash for Clunkers Ran Off the Road

with the $4,500 figure, way higher than any prior manufacturer incentive? No doubt, our friends in Detroit. American consumers know a good deal when they see one and burned through the first $1 billion in... View Details
Keywords: by John Quelch; Auto
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

Reviewing a spectacular business failure, we often wonder why the CEO didn't see trouble coming. It was so obvious. Why didn't Digital Equipment Corp. CEO Kenneth Olsen see the PC as a threat to minicomputers? Did Coca-Cola's Roberto Goizueta really think New Coke was... View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • 13 Jul 2010
  • First Look

First Look: July 13

prevents homeowners from deleveraging when property values decline and homeowner equity deteriorates, conspire to create a "ratchet" effect in which homeowner leverage is maintained during good times without the ability to... View Details
Keywords: Martha Lagace

    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • Web

    Hiring Organizations

    Hydration Curio Digital Therapeutics Inc. Custom Truck One Source Cyprium Partners D D. E. Shaw Group, The Danone Databricks Datadog David Protein DaVita DC Advisory De Soi Decarbonization Partners DECKED Deloitte Delta Air Lines Diageo Diamond Hill Dick's Sporting... View Details
    • July 2012
    • Case

    Johannes Linden: Managing the Global Executive Committee

    By: Linda A. Hill and Mark Rennella
    Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details
    Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; Switzerland
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    Hill, Linda A., and Mark Rennella. "Johannes Linden: Managing the Global Executive Committee." Harvard Business School Brief Case 913-509, July 2012.
    • Web

    Marketing - Faculty & Research

    experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as View Details
    • 21 Jul 2008
    • Research & Ideas

    Solving the Marketing Resources Allocation Puzzle

    these two marketing actions. Jedidi, Mela, and Gupta (1999) addressed this problem by developing an econometric model. They were able to quantify the short- and long-run effects of promotions and advertising for a non-food consumer... View Details
    Keywords: by Sean Silverthorne
    • 23 Feb 2009
    • Research & Ideas

    Creative Entrepreneurship in a Downturn

    Whatever the headlines predict these days, there may still be good news for entrepreneurs. Many successful products, services, and pivotal ideas have been launched during an economic lull, according to Bhaskar Chakravorti, a senior... View Details
    Keywords: by Martha Lagace
    • Program

    Competing in the Age of Digital Platforms

    Summary The vast majority of the world's most valuable companies today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or enabling the broad exchange of View Details
    • October 2023 (Revised January 2024)
    • Case

    Ball: EVA Driving the World's Leading Can Manufacturer (A)

    By: Jonas Heese and Susan Pinckney
    The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details
    Keywords: Budgets and Budgeting; Cost Accounting; Financial Reporting; Financial Statements; Buildings and Facilities; Green Building; Mergers and Acquisitions; Customer Satisfaction; Decisions; Forecasting and Prediction; Machinery and Machining; Asset Pricing; Corporate Finance; Capital; Cost; Financial Management; Goods and Commodities; Compensation and Benefits; Executive Compensation; Employee Relationship Management; Goals and Objectives; Resource Allocation; Business Strategy; Corporate Strategy; Food and Beverage Industry; United States; Arizona; California; Texas
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    Heese, Jonas, and Susan Pinckney. "Ball: EVA Driving the World's Leading Can Manufacturer (A)." Harvard Business School Case 124-002, October 2023. (Revised January 2024.)
    • November–December 2020
    • Article

    Lifting the Veil: The Benefits of Cost Transparency

    By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
    Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
    Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior
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    Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
    • 09 Apr 2024
    • Book

    Why Work Rituals Bring Teams Together and Create More Meaning

    philosophy, and we not only have a heck of a good time with it, we work better because of it." Other companies have adopted more intense rituals, organizing treks into the wilderness, paintball competitions, corporate retreats, and group... View Details
    Keywords: by Michael Blanding
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Stanley P. Goldstein Melville Corporation, 1987–1998 Samuel Goldwyn Samuel Goldwyn Productions, 1916–1959 Harvey Golub American Express Company, 1993–2001 Melvin R. Goodes Warner-Lambert Corporation, 1991–1999 James H. Goodnight SAS... View Details
    • 20 Aug 2007
    • Research & Ideas

    HBS Cases: Using Investor Relations Proactively

    How should a company deliver financial news—both good and bad—to a broad spectrum of stakeholders, including investors, customers, government, and environmentalists? Energy giants Total and BP have learned best practices through trial and... View Details
    Keywords: by Martha Lagace; Energy; Utilities

      Das Narayandas

      Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

      Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods
      • November 2024
      • Article

      Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

      By: Alberto Cavallo and Oleksiy Kryvtsov
      We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
      Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
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      Cavallo, Alberto, and Oleksiy Kryvtsov. "Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge." Journal of Monetary Economics 148 (November 2024).

        V. Kasturi Rangan

        Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

        Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
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