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  • Web

American City Business Journals | Baker Library

American City Business Journals Local business news and digital editions from major U.S. cities. Read More Features electronic versions of the Book of Lists for many cities,... View Details
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 24 Apr 2014
  • News

In the business of empowering women entrepreneurs

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details
  • 22 Feb 2019
  • News

Empowering a New Generation of Business Leaders

World Congress Center in Atlanta for a program called JA BizTown, where students learn business concepts and skills through a simulated economy in which they create and run a company. “We had a very rewarding JA day,” says Tom Mallory... View Details
Keywords: Margie Kelley; Arts, Entertainment
  • 02 Nov 2015
  • HBS Seminar

Kevin Boudreau, Assistant Professor of Strategy and Entrepreneurship, London Business School

  • Fast Answer

Field Course: Business of the Arts (BOTA)

Times Harvard students, faculty, and staff can activate a free digital subscription to the New York Times. See the "Arts" section for news about dance, theater, and art & design.  The Wall Street Journal View Details
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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  • 01 Dec 1996
  • News

Laurel without Hardy? A Lesson for Business

This column, which first appeared in the August 18, 1996, edition of the New York Times, was adapted from Adam M. Brandenburger and Barry J. Nalebuff's new book, Co-opetition, published last summer by Doubleday. To succeed in business you... View Details
  • 13 Mar 2019
  • HBS Seminar

Abhishek Nagaraj, University of California Berkeley Haas School of Business

  • 23 Sep 2024
  • Blog Post

2024 Summer Internships in Business & Environment

What are the career opportunities in business and environment? In Summer 2024, over 100 MBA students found internships at the intersection of business and the environment. This post provides a sample of some... View Details
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Brierley Professor of Business Administration Emeritus at Harvard Business School. Deighton studies consumer behavior and marketing, with a focus on digital and direct... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • Web

Sara B. Wilkinson Oral History - Business Education For Women At Harvard University | Harvard Business School

Business & Environment Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise... View Details
  • Web

Judy L. Allen Oral History - Business Education For Women At Harvard University | Harvard Business School

Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact Related Links Resources View Details
  • Web

Barbara Hackman Franklin Oral History - Business Education For Women At Harvard University | Harvard Business School

Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard View Details
  • January 2014 (Revised March 2015)
  • Case

Google Car

By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
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  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

Business leaders around the world are currently focused on the discussions and negotiations taking place at the 26th Conference of the Parties (COP26) in Glasgow from October 31 to November 12. The outcome of these international... View Details
  • Web

Betty J. Diener Oral History - Business Education For Women At Harvard University | Harvard Business School

Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive... View Details
  • Web

Judith Prior Lawrie Oral History - Business Education For Women At Harvard University | Harvard Business School

Knoweldge More HBS Twitter: Alumni Business & Environment Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center:... View Details
  • February 2010 (Revised March 2012)
  • Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
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  • January 2020 (Revised May 2020)
  • Case

Direct to Consumer Brands

By: Sunil Gupta
Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to... View Details
Keywords: Direct-to-consumer; Digital Marketing; Industry Evolution; Business Startups; Internet and the Web; Brands and Branding; Marketing; Change
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