consumer choice - Publications - Faculty & Research

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HBS - Financials | Supplemental Financial Information

financial circumstances, is a longstanding goal of the School. The prospect of entering or returning to the workforce with high levels of education debt can deter strong MBA candidates from applying to HBS and restrict their career View Details

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods and distills this into... View Details

Keywords: by Kristen Senz

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details

04 Apr 2017
First Look

First Look at New Research, April 4

in studying these complex social systems. I have made a deliberate choice to focus primarily on research that reflects firsthand experience with boards rather than on research that utilizes data derived from questionnaires and other... View Details

Keywords: Sean Silverthorne

Web

General Management Awards & Honors - Faculty & Research

2021–2022 Robert F. Greenhill Service Award for continued outstanding contributions to the HBS community. 2021 Arthur C. Brooks : Won the National Peacemaker Award from the National Conflict Resolution Center in 2020. Gerald C. Chertavian : Named a Glassdoor Employee’s... View Details

01 Mar 2023
News

Step Change

population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

more than fivefold over 2021 and 2022. Graph showing forty-foot equivalent (FEU) container prices on various routes increasing in 2021 and falling in late 2022. Source: Freightos Maersk’s decarbonization strategy While many consumers and... View Details

11 Mar 2021
News

Leading with Heart

hundred years, all of us sitting in this room today will be gone. Just at different times, some sooner than the others. So then if death is the ultimate truth, what should really matter most in life? I feel the only thing that truly matters to me is being happy and... View Details

May 2022
Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger

Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details

Citation

Educators

Purchase

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details

Keywords: by Sean Silverthorne

08 Mar 2021
Blog Post

International Women's Day Featured Stories

systemic risk so large that we have no choice but to challenge the status quo. The private sector must be an active partner in climate mitigation and adaptation – pushing responsibility to the consumer level... View Details

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

28 Jul 2016
Op-Ed

Where is TripAdvisor for Doctors?

to monetize this opportunity. But the medical profession, let alone consumers, might frown on doctor advertising and on doctors paying fees for referrals. 4. Restricted Choice. Many consumers are restricted by their health care plans to... View Details

Keywords: by John A. Quelch; Health

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details

Keywords: Re: Multiple Faculty; Advertising

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

ticketing, ride-sharing, and online retailing. This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic choice of payment method. Where Should We Build a Mall? The Formation of Market Structure and Its... View Details

Keywords: by Sean Silverthorne; Retail

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return.... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

those who bring their own bags are more likely to buy indulgent items like ice cream and cookies. Moreover, consumers tend to place a higher value on both organic products and decadent treats when they bring their own bags than when they... View Details

Keywords: by Carmen Nobel; Retail

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

they were with the choice, and how easy the decision was to make, those who had slept tended to be less certain with their choice in the first study, and about the same in the second. In fact, sleeping on their decision seemed to make... View Details

Keywords: by Michael Blanding; Retail

26 May 2003
Research & Ideas

What Your Competition is Telling You

commercial properties, and planned communities. So as the Rouse shopping center becomes the place of choice for consumers primarily interested in good jewelry or children's clothes, the competing shopping... View Details

Keywords: by David Stauffer

Publications