Platform Price Competition - Publications - Faculty & Research - Harvard Business School

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April 2012 (Revised October 2013)
Case

eBay, Inc. and Amazon.com (A)

By: Ramon Casadesus-Masanell and Anant Thaker

This case has been designed to explore strategic interactions among organizations with different business models. The case considers how a competitor successfully challenged the incumbent in a platform market defined by strong network effects and high switching costs.... View Details

December 2022
Article

When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly

By: Dominique Olié Lauga, Elie Ofek and Zsolt Katona

A prominent hallmark of competitive interaction is the desire to differentiate from rivals. In this article, the authors examine under what conditions firms will differentiate through product quality versus advertising intensity. Firms select quality in a first stage,... View Details

Keywords: Competition; Advertising; Product Positioning

Find at Harvard

Article

Temporary General Equilibrium in a Sequential Trading Model with Spot and Futures Transactions

By: Jerry R. Green

The existence of an equilibrium is proven for a two-period model in which there are spot transactions and futures transactions in the first period and spot markets in the second period. Prices at that date are viewed with subjective uncertainty by all traders. This... View Details

Keywords: Equilibrium; Sequential Trading; Econometric Models

October 2011
Supplement

Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11

By: David A. Garvin

TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details

Keywords: Business Model; Growth and Development; Technological Innovation; Problems and Challenges; Motivation and Incentives; Competition; Online Technology; Information Technology Industry

December 2001 (Revised February 2008)
Case

Borealis

By: Robert S. Kaplan and Bjorn N. Jorgensen

When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details

Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe

March 2002 (Revised May 2003)
Case

Supply Chain Close-Up: The Video Vault

By: V.G. Narayanan and Lisa Brem

The owners of the Video Vault struggle to determine the optimal stocking levels of home videos in an industry fraught with new technology, new pricing paradigms, and stiff competitive pressure from large national chains. Teaching Purpose: To demonstrate the role of... View Details

Keywords: Supply Chain Management; Competition; Motivation and Incentives; Price; Technological Innovation; Service Delivery; Entertainment and Recreation Industry

September 2021 (Revised October 2021)
Case

Tesla's Uncertain Fate as EV Race Accelerates

By: David Collis and Haisley Wert

By September 2021, Tesla had a staggering market cap of $755 billion. As the leader of the automobile industry, Tesla’s worth surpassed that of the six largest runner-ups combined, including Toyota, Volkswagen, BYD, Daimler, Great Wall Motors, and General Motors. As... View Details

Keywords: Electric Vehicles; Strategy; Corporate Strategy; Valuation; Competitive Advantage; Value Creation; Auto Industry

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

This paper studies the impact of platform-owner entry threat on complementors in platform-based markets. We examine how app developers on the Android mobile platform adjust innovation efforts (rate and direction) and value-capture strategies in response to the threat... View Details

October 2011
Supplement

An Interview with Jack Hughes, Founder and Chairman of TopCoder

By: David A. Garvin

TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,0000 developers who... View Details

Keywords: Growth and Development; Technological Innovation; Problems and Challenges; Motivation and Incentives; Competition; Online Technology; Information Technology Industry

February 2019 (Revised November 2021)
Case

MoviePass

Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform and was planning to extract value from increasing traffic to movie theaters through a number of... View Details

Keywords: Start-up; Start-up Growth; Start-ups; Business Model Innovation; Business Model; Innovation and Invention; Multi-Sided Platforms; Business Startups; Planning; Motion Pictures and Video Industry; United States

2017
Working Paper

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details

Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Mobile and Wireless Technology; Innovation Strategy; Market Entry and Exit

September 1995 (Revised December 1997)
Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson

On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details

Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States

22 Jan 2010
Working Paper Summaries

Competing Ad Auctions

Keywords: by Itai Ashlagi, Benjamin G. Edelman & Hoan Soo Lee; Advertising

December 1989 (Revised April 1997)
Case

Destin Brass Products Co.

By: William J. Bruns Jr.

A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details

Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry

February 2006 (Revised September 2006)
Case

Sippican Corporation (A)

By: Robert S. Kaplan

Presents a time-driven version of the Wilkerson Co. activity-based costing case (101092). Faced with declining profits, Sippican Corp. is struggling to understand why it is encountering severe price competition on one product line. The controller collects data that... View Details

Keywords: History; Business Model; Strategic Planning; Cost Accounting; Motivation and Incentives; Resource Allocation; Activity Based Costing and Management; Profit; Business Strategy; Budgets and Budgeting

April 2012 (Revised October 2013)
Supplement

eBay, Inc. and Amazon.com (B)

By: Ramon Casadesus-Masanell and Anant Thaker

A decade after BusinessWeek declared the competitive battle between eBay, Inc., and Amazon.com "a defining moment for e-commerce," Amazon established itself as the leader. eBay must decide what strategy to use in order to regain the upper hand: maintain its current... View Details

2021
Book

Sales Management That Works: How to Sell in a World That Never Stops Changing

By: Frank V. Cespedes

Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive... View Details

Keywords: Sales; Strategy; Salesforce Management; Change; Adaptation

2007
Report

State of the Region Report 2007: Doing Business at the Top of Europe

By: Christian H.M. Ketels

The 2007 State of the Region Report is the fourth edition in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region. The Report is organized into three parts: Part A of the Report describes the motivation for regional... View Details

Keywords: Macroeconomics; Microeconomics; Globalized Economies and Regions; Performance Effectiveness; Competitive Strategy; Competitive Advantage; Cooperation; Baltic Countries

29 Aug 2016
News

Health Insurers’ Pullback Threatens to Create Monopolies

Research Summary

Managing Networked Businesses

By: Thomas R. Eisenmann

Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details

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