Publications

30 Sep 2022
Blog Post

Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

incredible boss and thrived in the HBO culture. While at HBO my team worked on an analysis to understand the Latino demographic in the US and more specifically understand the business opportunity of reaching this audience. This analysis... View Details

January 2007
Case

Gobi Partners: Raising Fund II

By: G. Felda Hardymon and Ann Leamon

The three founding partners of Gobi Partners, a venture capital fund investing in early start IT and digital media companies in China, are planning to raise a second fund. The first $51.75 million fund is close to being entirely invested and the portfolio companies are... View Details

Keywords: Venture Capital; Private Equity; Investment Funds; Financial Strategy; Business or Company Management; China

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States

July 2018
Case

Financing Anghami's Growth

By: Ramana Nanda and Eren Kuzucu

In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details

26 Mar 2020
News

Real Leaders: Oprah Winfrey and the Power of Empathy

27 Aug 2013
First Look

First Look: August 27

quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to provide favorable coverage to certain authors or to slant... View Details

Keywords: Sean Silverthorne

Searching for a Corporate Savior

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

October 2000 (Revised May 2001)
Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan

Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details

Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil

19 Nov 2014
HBS Seminar

Duane Varan, MediaScience and Murdoch University

17 Jan 2024
Research & Ideas

Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details

Keywords: by Tim Gray

November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

May 2025
Case

Initial Financial Statements at Blank Corporation: Bridging Content and Commerce

By: Jung Koo Kang, Panje Jayden Kim and David Allen

This accounting case is intended to teach students how to compile an income statement, a balance sheet, and a cash flow statement. It focuses on Blank Corporation, an innovative South Korean company that bridged content and commerce by selling products directly through... View Details

Keywords: Accounting; Financial Statements; Business Startups; Social Media; Advertising; Digital Marketing; Consumer Products Industry; South Korea

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

CU would move to the Big 12 conference, where it would earn $30 million a year in media rights, drawing even more visibility to Colorado. Coach Prime’s playbook for executives Business leaders can learn 10... View Details

Keywords: by Avery Forman; Sports

28 Sep 2010
First Look

First Look: September 28, 2010

PublicationsFamilienunternehmen in Westdeutschland. Corporate Governance und Gesellschafterkultur seit den 1960er Jahren (Family business in West Germany since the 1960s) Authors:Christina Lubinski Publication:Vol. 21, Schriftenreihe... View Details

Keywords: Sean Silverthorne

March 1995 (Revised April 1995)
Case

UAL Corporation

By: Stuart C. Gilson and Jeremy Cott

In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince... View Details

Keywords: Restructuring; Corporate Governance; Labor; Wages; Management Teams; Employee Ownership; Business and Shareholder Relations; Strategy; Value; United States

April 2023
Technical Note

An Art & A Science: How to Apply Design Thinking to Data Science Challenges

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li

We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure... View Details

Keywords: Decision Making; Framework; Analytics and Data Science

October 2022 (Revised September 2023)
Supplement

SolarWinds Confronts SUNBURST (B)

By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane

Supplements the (A) case, describing actions taken by SolarWinds as well as by regulatory agencies in the aftermath of the immediate crisis. The case also includes reflections by SolarWinds managers on the choices they made with respect to disclosure, media relations,... View Details

Keywords: Cyberattacks; Cybersecurity; Corporate Disclosure; Crisis Management; Customer Focus and Relationships; Legal Liability; Governance Compliance; Business and Government Relations; Information Technology Industry; United States