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      • March 2015
      • Case

      The I-PASS Patient Handoff Program

      By: Robert S. Huckman and Michael Norris
      In 2015, the I-PASS Patient Handoff Program Team, led by six pediatricians around the U.S., had to determine the best way to disseminate their program that had been proven to reduce communication errors in patient handoffs in hospital settings. Should they turn it into... View Details
      Keywords: Health Care; Hospitals; Operations Improvement; Entrepreneurship; Health Care and Treatment; Health Industry; United States
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      Huckman, Robert S., and Michael Norris. "The I-PASS Patient Handoff Program." Harvard Business School Case 615-069, March 2015.
      • March 2015
      • Case

      Clifford Chance: Women at Work

      By: Boris Groysberg, Katherine Connolly and Stephanie Marton
      It was October 2013, and global law firm Clifford Chance was coming under fire for the second time in less than a year for reputedly failing to provide a supportive work environment for its female associates. A memo entitled "Speaking Effectively" was just issued to... View Details
      Keywords: Women; Law; Fairness; Employee Relationship Management; Retention; Human Capital; Organizational Culture; Performance Expectations; Work-Life Balance; Public Opinion; Problems and Challenges; Legal Services Industry; United States
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      Groysberg, Boris, Katherine Connolly, and Stephanie Marton. "Clifford Chance: Women at Work ." Harvard Business School Case 415-038, March 2015.
      • February 2015
      • Case

      CLP: Powering Asia

      By: George Serafeim, Rebecca Henderson and Dawn Lau
      Richard Lancaster, taking over from Andrew Brandler, was the Chief Executive Officer (CEO) of CLP Holdings Ltd., one of the leading power companies in Asia, with operations in China, Southeast Asia, Taiwan, Australia, and India, and an energy portfolio spanning coal,... View Details
      Keywords: Energy Generation; Environmental Sustainability; Goals and Objectives; Values and Beliefs; Growth and Development Strategy; Strategic Planning; Energy Industry; Asia; India
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      Serafeim, George, Rebecca Henderson, and Dawn Lau. "CLP: Powering Asia." Harvard Business School Case 115-038, February 2015.
      • February 2015
      • Case

      TouchTunes and the Connected Digital Jukebox Platform

      By: Alan MacCormack and Noah Fisher
      The case describes innovation and new product development at TouchTunes, the leader in the Digital Jukebox market. In March 2013, after releasing its innovative "Virtuo" jukebox developed in collaboration with frog design, TouchTunes was at a crossroads. Having... View Details
      Keywords: Innovation; Design; R&D; Outsourcing; Platform Strategy; Digital Media; Digital Platforms; Growth and Development Strategy; Innovation and Invention; Product Development; Music Industry
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      MacCormack, Alan, and Noah Fisher. "TouchTunes and the Connected Digital Jukebox Platform." Harvard Business School Case 615-051, February 2015.
      • January 2015 (Revised January 2017)
      • Case

      Curriculum Associates: Turning the Page from Tradition to Innovation

      By: John J-H Kim and Christine S. An
      Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental... View Details
      Keywords: Education Technology; SaaS; Turnaround; Textbook Publishing; Innovation; Sales Cycle; HR Strategy; Privately-funded Businesses; Sustainable Growth; Product Development Strategy; Organizational Change and Adaptation; Technological Innovation; Competitive Advantage; Publishing Industry
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      Kim, John J-H, and Christine S. An. "Curriculum Associates: Turning the Page from Tradition to Innovation." Harvard Business School Case 315-053, January 2015. (Revised January 2017.)
      • January 2015 (Revised April 2018)
      • Case

      CJ E&M: Creating a K-Culture in the U.S.

      By: Elie Ofek, Sang-Hoon Kim and Michael Norris
      Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
      Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
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      Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
      • December 2014
      • Supplement

      Aspen Skiing Company Video Supplement

      By: Michael W. Toffel
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Conflict of Interests; Climate Change; Supply Chain Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W. "Aspen Skiing Company Video Supplement." Harvard Business School Multimedia/Video Supplement 615-704, December 2014.
      • Article

      Doing Business with Strangers: Reputation in Online Service Marketplaces

      By: Antonio Moreno and Christian Terwiesch
      Online service marketplaces allow service buyers to post their project requests and service providers to bid for them. To reduce the transactional risks, marketplaces typically track and publish previous seller performance. By analyzing a detailed transactional data... View Details
      Keywords: Online Service Marketplace; Procurement; Auctions; Reputation; Bids and Bidding
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      Moreno, Antonio, and Christian Terwiesch. "Doing Business with Strangers: Reputation in Online Service Marketplaces." Information Systems Research 25, no. 4 (December 2014): 865–886.
      • November 2014
      • Article

      Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

      By: John A. Deighton and Leora Kornfeld
      The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something... View Details
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      Deighton, John A., and Leora Kornfeld. "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." GfK Marketing Intelligence Review 6, no. 2 (November 2014): 28–33.
      • October 2014 (Revised November 2016)
      • Technical Note

      Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

      By: Elie Ofek
      This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details
      Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media
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      Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
      • October 2014 (Revised March 2015)
      • Case

      Integrated Reporting at Aegon

      By: Robert G. Eccles, George Serafeim, Sydney Ribot and Michael Krzus
      In 2011, Aegon adopted integrated reporting—a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial... View Details
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      Eccles, Robert G., George Serafeim, Sydney Ribot, and Michael Krzus. "Integrated Reporting at Aegon." Harvard Business School Case 315-011, October 2014. (Revised March 2015.)
      • October 2014 (Revised December 2016)
      • Case

      NBCUniversal

      By: Anita Elberse
      In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details
      Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
      • September 2014
      • Case

      Havas: Change Faster

      By: Karim R. Lakhani and Michael L. Tushman
      As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
      Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
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      Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
      • September 2014 (Revised March 2015)
      • Case

      Managing Multi-Media Audiences at WHDH (Boston)

      By: Thales Teixeira and V. Kasturi Rangan
      WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
      Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
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      Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
      • August 2014 (Revised June 2019)
      • Case

      MRC's House of Cards

      By: Anita Elberse
      In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new... View Details
      Keywords: Television; House Of Cards; Asif Satchu; Modi Wiczyk; Netflix; Media Rights Capital; Information Technology; Change Management; Marketing; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Elberse, Anita. "MRC's House of Cards." Harvard Business School Case 515-003, August 2014. (Revised June 2019.)
      • August 2014
      • Teaching Plan

      The Huffington Post

      By: Thomas R. Eisenmann
      In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its... View Details
      Keywords: Internet and the Web; Newspapers; Entrepreneurship; Growth and Development Strategy; Journalism and News Industry
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      Eisenmann, Thomas R. "The Huffington Post." Harvard Business School Teaching Plan 815-052, August 2014.
      • August 2014
      • Case

      Netflix in 2011

      By: Willy Shih and Stephen Kaufman
      Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
      Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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      Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.
      • 2014
      • Chapter

      Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities

      By: Matthew Lee, Julie Battilana and Ting Wang
      Purpose: Despite the increase in empirical studies of social enterprise in management and organization research, the lack of a cohesive knowledge base in this area is concerning. In this chapter, we propose that the underdevelopment of the attendant research... View Details
      Keywords: Social Entrepreneurship
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      Lee, Matthew, Julie Battilana, and Ting Wang. "Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities." In Social Entrepreneurship and Research Methods. Vol. 9, edited by Jeremy C. Short, David J. Ketchen, and Donald D. Bergh, 241–264. Research Methodology in Strategy and Management. Emerald Group Publishing, 2014.
      • July 2014
      • Article

      Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows

      By: David H. Solomon, Eugene F. Soltes and Denis Sosyura
      We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In... View Details
      Keywords: Prejudice and Bias; Media; Investment Funds; Financial Services Industry
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      Solomon, David H., Eugene F. Soltes, and Denis Sosyura. "Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows." Journal of Financial Economics 113, no. 1 (July 2014): 53–72.
      • May 2014 (Revised August 2020)
      • Teaching Note

      Building a Social Media Culture at Dell

      By: Rohit Deshpandé and Michael Norris
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      Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Teaching Note 514-113, May 2014. (Revised August 2020.)
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