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(11,617)
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Show Results For
- All HBS Web
(11,617)
- People (60)
- News (2,828)
- Research (6,201)
- Events (72)
- Multimedia (105)
- Faculty Publications (4,129)
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.
- Web
Impact Investing Interest Group | Social Enterprise | Harvard Business School
your alumni profile to include the tag! Events October 2024 Annual HBS Alumni Reception at SOCAP Each fall at the SOCAP annual conference, members of the Impact Investing Alumni Interest Group gather for a... View Details
- October 2013
- Article
A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase
By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike
We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. View Details
Sonnenberg, Lillian, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough, and Anne N. Thorndike. "A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase." Preventive Medicine 57, no. 4 (October 2013): 253–257.
- 05 Feb 2020
- News
Under Armour Dumped Its App, and Consumers Feel the Heartbreak
- February 21, 2024
- Article
The NFT Staircase: How Digital Ownership Benefits Brands and Consumers
By: Scott Duke Kominers and Steve Kaczynski
One of our goals with our new book, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create, is to unlock the power of nonfungible tokens, or NFTs, for business. National and international brands are already using NFTs in some of... View Details
Keywords: Non-fungible Tokens; NFTs; Brand; Brand Building; Digitization; Metaverse; Tokenization; Crypto Economy; Blockchain; Market Design; Brands and Branding; Value Creation
Kominers, Scott Duke, and Steve Kaczynski. "The NFT Staircase: How Digital Ownership Benefits Brands and Consumers." a16zcrypto.com (February 21, 2024).
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, an alternative approach was tested: activating consumers’ self-control by having servers... View Details
- Web
Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School
Railroads Finance Management Business Analysts Mass Distribution Mergers & Syndicates Research Links Serving the Public Interest Through Competition: British Railroads Through comparative analysis of... View Details
- 17 Mar 2021
- Working Paper Summaries
Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment
- 01 May 2014
- Working Paper Summaries
Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems
Keywords: by James K. Sebenius
- July 2012
- Case
El Paso's Sale to Kinder Morgan
By: John Coates, Clayton Rose and David Lane
On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21 billion. Shareholders filed suit, arguing that the process was tainted by conflict and that a higher price could be obtained. Delaware Chancellor Leo Strine agreed with the plaintiffs... View Details
Keywords: El Paso; Kinder Morgan; Goldman Sachs; Leo Strine; Conflicts Of Interest; Corporate Governance; Relationships; Lawsuits and Litigation; Energy Industry; Banking Industry; United States
Coates, John, Clayton Rose, and David Lane. "El Paso's Sale to Kinder Morgan." Harvard Business School Case 313-021, July 2012.
- 2023
- Article
Let's Coordinate! The Reinforcement of a ‘Liberal Bastion’ within European Industrial Federations, 1978-1987
By: Sabine Pitteloud
This article focuses on the establishment in the 1970s of a new international private governance forum, the so-called ‘Interlaken Conferences’, which gathered together the leading figures of the Industrial Federations of the Federal Republic of Germany, Austria,... View Details
Keywords: Business Interest Association; Lobbying; Neo-Liberalism; Neocorporatism; Coordination; Economic Policy; Business and Government Relations; Labor Unions; Economics; Policy; Europe
Pitteloud, Sabine. "Let's Coordinate! The Reinforcement of a ‘Liberal Bastion’ within European Industrial Federations, 1978-1987." Special Issue on Brokers of the wealthy (Transnational business associations) edited by Pierre Eichenberger, Neil Rollings and Janick Marina Schaufelbuehl. Business History 65, no. 2 (2023): 345–365.
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical biases such as loss aversion and... View Details
Keywords: by Amelia Kunhardt
- Teaching
Overview
John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
- 2020
- Working Paper
The Effects of Information on Credit Market Competition: Evidence from Credit Cards
By: C. Fritz Foley, Agustin Hurtado, Andres Liberman and Alberto Sepulveda
We show empirically that public credit information increases competition in credit markets. We access data that cover all credit card borrowers in Chile and include details about relationship borrowers have with each lender. We exploit a natural experiment whereby a... View Details
Keywords: Consumer Credit; Financial Intermediaries; Credit; Information; Competition; Credit Cards; Financial Institutions
Foley, C. Fritz, Agustin Hurtado, Andres Liberman, and Alberto Sepulveda. "The Effects of Information on Credit Market Competition: Evidence from Credit Cards." Working Paper, February 2020.
- 2022
- Working Paper
Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns
By: Marco Di Maggio, Justin Katz and Emily Williams
Firms offering "buy now, pay later" (BNPL) point-of-sale installment loans with minimal underwriting and low interest have captured a growing fraction of the market for short-term unsecured consumer credit. We provide a detailed look into the US BNPL market by... View Details