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      • April 2016
      • Teaching Note

      Cree Inc.: Introducing the LED Light Bulb

      By: John Gourville and Michael Norris
      This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
      Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Consumer Products Industry
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      Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Teaching Note 516-043, April 2016.
      • April 2016 (Revised July 2019)
      • Case

      "Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (A)

      By: Nori Gerardo Lietz
      In early 2010, senior partners at Warburg Pincus met to review a report on Bausch & Lomb Incorporated, the firm's largest investment at the time. Warburg Pincus had led a group of investors in acquiring Bauch & Lomb on October 26, 2007, taking the company private and... View Details
      Keywords: Health Care; Mergers & Acquisitions; Governance; Buyout; Private Equity; Finance; Mergers and Acquisitions; Corporate Governance; Health Care and Treatment; Reports; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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      Lietz, Nori Gerardo. "Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (A). Harvard Business School Case 216-021, April 2016. (Revised July 2019.)
      • March 2016
      • Teaching Note

      Catalina in the Digital Age

      By: Uma R. Karmarkar and Robert J. Dolan
      "Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
      Keywords: Coupons; Information Technology; Customer Relationship Management; Consumer Behavior; Product Marketing; Retail Industry
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      Karmarkar, Uma R., and Robert J. Dolan. "Catalina in the Digital Age." Harvard Business School Teaching Note 516-086, March 2016.
      • 2016
      • Teaching Note

      Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

      By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
      Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide... View Details
      Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Health Industry
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      Kanter, Rosabeth M., Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business Publishing Teaching Note 316-025, 2016.
      • March 2016
      • Teaching Note

      Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

      By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
      After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and... View Details
      Keywords: Leadership; Change Management; Social Entrepreneurship; Nutrition; Business and Community Relations
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      Kanter, Rosabeth Moss, Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business School Teaching Note 316-035, March 2016.
      • February 2016 (Revised September 2020)
      • Case

      T-Mobile in 2013: The Un-Carrier

      By: John Beshears, Francesca Gino, Jonathan Lee and Sean (Yixiang) Wang
      By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data... View Details
      Keywords: Business Model; Organizational Change and Adaptation; Product Positioning; Competition; Wireless Technology; Telecommunications Industry; United States
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      Beshears, John, Francesca Gino, Jonathan Lee, and Sean (Yixiang) Wang. "T-Mobile in 2013: The Un-Carrier." Harvard Business School Case 916-043, February 2016. (Revised September 2020.)
      • January 2016
      • Case

      COFCO

      By: David E. Bell and Natalie Kindred
      In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market... View Details
      Keywords: China; Consumer Products; Commodities; Commodity Trading; Grain Trade; Globalization; Internationalization; Mergers And Acquisitions; Foreign Acquisitions; COFCO; Frank Ning; Gaoning; Nidera; Noble; Competition; Branded Products; Food; Markets; Marketing; Business and Government Relations; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Policy; Trade; Goods and Commodities; Food and Beverage Industry; China
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      Bell, David E., and Natalie Kindred. "COFCO." Harvard Business School Case 516-057, January 2016.
      • Article

      Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey

      By: Geoffrey Jones and Asli M. Colpan
      This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details
      Keywords: Entrepreneurship; Governance; History; Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Turkey
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      Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
      • 2016
      • Book

      Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

      By: John A. Quelch
      The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

      Consumers, Corporations, and Public... View Details
      Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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      Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
      • 2016
      • Chapter

      Networks and the Macroeconomy: An Empirical Exploration

      By: Daron Acemoglu, Ufuk Akcigit and William R. Kerr
      The propagation of macroeconomic shocks through input-output and geographic networks can be a powerful driver of macroeconomic fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern... View Details
      Keywords: Economic Fluctuations; Geographic Collocation; Input-output Linkages; Propagation; Shocks; Networks; Fluctuation; System Shocks; Macroeconomics
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      Acemoglu, Daron, Ufuk Akcigit, and William R. Kerr. "Networks and the Macroeconomy: An Empirical Exploration." In NBER Macroeconomics Annual 2015, Vol. 30, edited by Martin Eichenbaum and Jonathan Parker, 273–335. Chicago, IL: University of Chicago Press, 2016.
      • December 2015
      • Case

      The Hain Celestial Group

      By: David E. Bell, José B. Alvarez, James Weber and Mary Shelman
      Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on... View Details
      Keywords: Agribusiness; Strategy; Marketing; Consumer Products Industry; United States
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      Bell, David E., José B. Alvarez, James Weber, and Mary Shelman. "The Hain Celestial Group." Harvard Business School Case 516-007, December 2015.
      • December 2015 (Revised January 2017)
      • Supplement

      P&G Canada: Old Company, New Tricks (B)

      By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall
      This is the (B) case supplement to "P&G Canada: Old Company, New Tricks." It details the outcome of the drastic reduction in office space from eight floors to three floors. View Details
      Keywords: Organizations; Organizational Change and Adaptation; Leading Change; Human Resources; Change Management; Transition; Consumer Products Industry; Canada
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      Hall, Brian J., Tiffany Y. Chang, and Theresa Morin Hall. "P&G Canada: Old Company, New Tricks (B)." Harvard Business School Supplement 916-024, December 2015. (Revised January 2017.)
      • November 2015 (Revised August 2016)
      • Case

      Unilever's New Global Strategy: Competing through Sustainability

      By: Christopher A. Bartlett
      In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details
      Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry
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      Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
      • October 2015 (Revised January 2017)
      • Case

      P&G Canada: Old Company, New Tricks

      By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall
      P&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, president of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction... View Details
      Keywords: Organizations; Organizational Change and Adaptation; Leading Change; Human Resources; Change Management; Transition; Consumer Products Industry; Canada
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      Hall, Brian J., Tiffany Y. Chang, and Theresa Morin Hall. "P&G Canada: Old Company, New Tricks." Harvard Business School Case 916-019, October 2015. (Revised January 2017.)
      • October 2015 (Revised September 2016)
      • Case

      Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company

      By: Benjamin C. Esty and Nancy Hua Dai
      Ian Lee, Whirlpool's VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei Sanyo's... View Details
      Keywords: Mergers & Acquisitions; Regulation; Cross-border Investment; Brand Names; State-owned Enterprise (SOE); Appliances; White Goods; Consumer Durables; Negotiation; Valuation; Mergers and Acquisitions; State Ownership; Foreign Direct Investment; Brands and Branding; Consumer Products Industry; China
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      Esty, Benjamin C., and Nancy Hua Dai. "Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company." Harvard Business School Case 216-019, October 2015. (Revised September 2016.)
      • September 2015 (Revised March 2025)
      • Technical Note

      FIELD Global Capstone: Developing Customer Empathy

      By: Jill Avery
      The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details
      Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers
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      Avery, Jill. "FIELD Global Capstone: Developing Customer Empathy." Harvard Business School Technical Note 316-082, September 2015. (Revised March 2025.)
      • September 2015 (Revised March 2016)
      • Case

      Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

      By: Shikhar Ghosh, Joseph Fuller and Michael Roberts
      The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business... View Details
      Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry
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      Ghosh, Shikhar, Joseph Fuller, and Michael Roberts. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Case 816-048, September 2015. (Revised March 2016.)
      • September 2015
      • Teaching Note

      Sustainability at IKEA Group

      By: Michael W. Toffel
      Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s... View Details
      Keywords: Supply Chain Management; Emerging Markets; Environmental Sustainability; Globalized Markets and Industries; Consumer Products Industry
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      Toffel, Michael W. "Sustainability at IKEA Group." Harvard Business School Teaching Note 616-017, September 2015.
      • September 2015
      • Case

      Eco7: Launching a New Motor Oil

      By: John Quelch and Sunru Yong
      Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
      Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
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      Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
      • August 2015 (Revised December 2016)
      • Case

      Apple Pay

      By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
      On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
      Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Banking Industry; United States; United Kingdom
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      Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
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