Consumer Choice - Publications - Faculty & Research

30 Aug 2011
First Look

First Look: August 30

nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and... View Details

Keywords: Sean Silverthorne

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession created many challenges for... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

20 Aug 2008
Op-Ed

The Time is Right for Creative Capitalism

solely defined by the transactional rhythms and white-hot speed of the marketplace. (My graduating MBA students talk of this concern frequently as they discuss job choices and sketch out their own career plans.) We can see this in the... View Details

Keywords: by Nancy Koehn

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline warned customers that the direct flight was frequently delayed? Would customers appreciate... View Details

Keywords: by Danielle Kost

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

competitiveness strategy needs to cover both export-oriented and local industries. And it needs to take into account that in the export-oriented sector policy choices have to be made with a much stronger view on policies in places in... View Details

Keywords: by Christian Ketels

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

understand in order to surpass. In the course of the story, Barton first rejects Davies' management approach, then in a more mature fashion, finds ways to "get into the skin" of his opponent, incorporate the useful perspectives he has to offer, and find ways... View Details

Keywords: by Martha Lagace

Web

Industry Information - Alumni

the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods and distills this into... View Details

Keywords: by Kristen Senz

February 2014 (Revised August 2016)
Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra

Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details

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General Management Awards & Honors - Faculty & Research

National Peacemaker Award from the National Conflict Resolution Center in 2020. Gerald C. Chertavian : Named a Glassdoor Employee’s Choice Top CEO at an SMB in 2021. Vikram Gandhi : Winner of the 2021 Teaching Recognition Award for... View Details

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

more than fivefold over 2021 and 2022. Graph showing forty-foot equivalent (FEU) container prices on various routes increasing in 2021 and falling in late 2022. Source: Freightos Maersk’s decarbonization strategy While many consumers and... View Details

04 Apr 2017
First Look

First Look at New Research, April 4

in studying these complex social systems. I have made a deliberate choice to focus primarily on research that reflects firsthand experience with boards rather than on research that utilizes data derived from questionnaires and other... View Details

Keywords: Sean Silverthorne

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

01 Aug 1998
News

High Honors

a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details

Web

HBS - Financials | Supplemental Financial Information

financial circumstances, is a longstanding goal of the School. The prospect of entering or returning to the workforce with high levels of education debt can deter strong MBA candidates from applying to HBS and restrict their career View Details

01 Mar 2023
News

Step Change

population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

11 Mar 2021
News

Leading with Heart

hundred years, all of us sitting in this room today will be gone. Just at different times, some sooner than the others. So then if death is the ultimate truth, what should really matter most in life? I feel the only thing that truly matters to me is being happy and... View Details

May 2022
Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger

Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details