Publications
Publications
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(8,713)
- Faculty Publications (5,418)
- 3 Dec 1997
- Keynote Speech
The US Corporation as a Citizen of the World." Speaker. "CEO Forum & Annual Dinner
By: Lynn S. Paine
- November 1997
- Teaching Note
Activity-Based Management at Stream International TN
By: Robert S. Kaplan
Teaching Note for (9-196-134). View Details
Keywords: Indiana
- November 1997 (Revised December 1999)
- Case
Cinemex
By: James L. Heskett
The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details
- November 1997 (Revised May 2002)
- Case
MicroAge, Inc.: Orchestrating the Information Technology Value Chain
By: Lynda M. Applegate and Kirk A. Goldman
MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
- November 1997
- Teaching Note
Natomas North America TN
By: Kenneth A. Merchant and Krishna G. Palepu
Keywords: North and Central America
- November 1997 (Revised December 1998)
- Case
Woodmere Properties, Inc.
By: William J. Poorvu and John H. Vogel Jr.
In 1996, Woodmere Properties, a REIT owning 198 office and industrial properties in the southeast, is about to acquire Lanier Realty Trust. Nina Zanger, a potential investor in Woodmere, attempts to analyze the stock value of Woodmere both with and without the... View Details
- November 1997 (Revised March 2004)
- Case
Ft. Myers Eldercare
By: William J. Poorvu and Arthur I Segel
A developer attempts to get into the elderly housing business. The case reviews the various elderly housing options, how they differ from one another, and how the industry differs from other types of real estate. View Details
- November 1997 (Revised November 2010)
- Case
Hikma Pharmaceuticals (A)
By: John A. Quelch
The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party. View Details
- November 1997 (Revised October 1999)
- Teaching Note
Land Assembly and Negotiation TN
By: Michael A. Wheeler and Georgia Levenson
Teaching Note for (1-898-024). View Details
- November 1997
- Case
National Pork Producers Council
By: Ray A. Goldberg and Tom Clay
Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
- October 1997
- Teaching Note
Mobil USM&R Series TN
By: Robert S. Kaplan
Teaching Note for (9-197-025), (9-197-120), (9-197-121), (9-197-026), (9-197-027), and (9-197-028). View Details
- October 1997
- Teaching Note
United Way of Southeastern New England (UWSENE) TN
By: Robert S. Kaplan
Teaching Note for (9-197-036). View Details
Keywords: United States
- October 1997 (Revised November 1997)
- Case
NAACP, The
By: James E. Austin, Paul Barese, Stephanie L. Woerner and Elaine V. Backman
In February 1995, the National Association for the Advancement of Colored People (NAACP), the largest civil rights organization in the United States, was in the midst of a crisis. The executive director had been fired due to financial improprieties amid charges of... View Details
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
- October 1997 (Revised April 2002)
- Case
Planned Parenthood Federation of America (A)
By: V. Kasturi Rangan and Elaine V. Backman
Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details
- October 1997 (Revised September 2000)
- Teaching Note
Disney (A), (B), (C) and (D) TN
By: Michael A. Wheeler and Georgia Levenson
Teaching Note for (9-898-018), (9-898-019), (9-898-020), and (9-898-021). View Details
Keywords: California
- October 1997 (Revised September 2000)
- Case
Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly
By: Michael A. Wheeler and Georgia Levenson
Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park. View Details
- October 1997 (Revised September 2000)
- Case
Disney (B): The Third Battle of Bull Run
By: Michael A. Wheeler and Georgia Levenson
The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details
- October 1997 (Revised September 2000)
- Case
Disney (D): The Mouse in Times Square
By: Michael A. Wheeler, Thomas Dretler and Georgia Levenson
Supplements the (C) case. View Details
Keywords: New York (city, NY)
- October 1997 (Revised May 1998)
- Case
Busang (A): River of Gold
By: Debora L. Spar
In 1995, Bre-X Minerals, a tiny Canadian mining firm, struck gold. Deep in the heart of the Borneo jungle, it discovered what appeared to be one of the world's largest and most cost-effective gold deposits. Almost immediately, the firm's stock price shot upwards and... View Details