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      • November 1997 (Revised November 2010)
      • Case

      Hikma Pharmaceuticals (A)

      By: John A. Quelch
      The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party. View Details
      Keywords: Entrepreneurship; Globalized Markets and Industries; Emerging Markets; Expansion; Pharmaceutical Industry; Jordan; United States
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      Quelch, John A., and Robin Root. "Hikma Pharmaceuticals (A)." Harvard Business School Case 598-019, November 1997. (Revised November 2010.)
      • November 1997 (Revised October 1999)
      • Teaching Note

      Land Assembly and Negotiation TN

      By: Michael A. Wheeler and Georgia Levenson
      Teaching Note for (1-898-024). View Details
      Keywords: New York (state, US); New Jersey
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      Wheeler, Michael A., and Georgia Levenson. "Land Assembly and Negotiation TN." Harvard Business School Teaching Note 898-025, November 1997. (Revised October 1999.)
      • November 1997
      • Case

      National Pork Producers Council

      By: Ray A. Goldberg and Tom Clay
      Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
      Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
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      Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.
      • October 1997
      • Teaching Note

      Mobil USM&R Series TN

      By: Robert S. Kaplan
      Teaching Note for (9-197-025), (9-197-120), (9-197-121), (9-197-026), (9-197-027), and (9-197-028). View Details
      Keywords: Mining Industry; Energy Industry; United States
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      Kaplan, Robert S. "Mobil USM&R Series TN." Harvard Business School Teaching Note 198-044, October 1997.
      • October 1997
      • Teaching Note

      United Way of Southeastern New England (UWSENE) TN

      By: Robert S. Kaplan
      Teaching Note for (9-197-036). View Details
      Keywords: United States
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      Kaplan, Robert S. "United Way of Southeastern New England (UWSENE) TN." Harvard Business School Teaching Note 198-043, October 1997.
      • October 1997 (Revised November 1997)
      • Case

      NAACP, The

      By: James E. Austin, Paul Barese, Stephanie L. Woerner and Elaine V. Backman
      In February 1995, the National Association for the Advancement of Colored People (NAACP), the largest civil rights organization in the United States, was in the midst of a crisis. The executive director had been fired due to financial improprieties amid charges of... View Details
      Keywords: Crime and Corruption; Capital; Governance Controls; Resignation and Termination; Selection and Staffing; Rights; Leadership; Management; United States
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      Austin, James E., Paul Barese, Stephanie L. Woerner, and Elaine V. Backman. "NAACP, The ." Harvard Business School Case 398-039, October 1997. (Revised November 1997.)
      • October 1997
      • Case

      L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

      By: Robert J. Dolan
      L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
      Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States
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      Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.
      • October 1997 (Revised April 2002)
      • Case

      Planned Parenthood Federation of America (A)

      By: V. Kasturi Rangan and Elaine V. Backman
      Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details
      Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States
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      Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (A)." Harvard Business School Case 598-001, October 1997. (Revised April 2002.)
      • October 1997 (Revised September 2000)
      • Teaching Note

      Disney (A), (B), (C) and (D) TN

      By: Michael A. Wheeler and Georgia Levenson
      Teaching Note for (9-898-018), (9-898-019), (9-898-020), and (9-898-021). View Details
      Keywords: California
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      Wheeler, Michael A., and Georgia Levenson. "Disney (A), (B), (C) and (D) TN." Harvard Business School Teaching Note 898-022, October 1997. (Revised September 2000.)
      • October 1997 (Revised September 2000)
      • Case

      Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly

      By: Michael A. Wheeler and Georgia Levenson
      Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park. View Details
      Keywords: Negotiation Types; Negotiation Tactics; Acquisition; Tourism Industry; Entertainment and Recreation Industry; California
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      Wheeler, Michael A., and Georgia Levenson. "Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly." Harvard Business School Case 898-018, October 1997. (Revised September 2000.)
      • October 1997 (Revised September 2000)
      • Case

      Disney (B): The Third Battle of Bull Run

      By: Michael A. Wheeler and Georgia Levenson
      The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details
      Keywords: Negotiation Types; Tourism Industry; Entertainment and Recreation Industry; United States
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      Wheeler, Michael A., and Georgia Levenson. "Disney (B): The Third Battle of Bull Run." Harvard Business School Case 898-019, October 1997. (Revised September 2000.)
      • October 1997 (Revised September 2000)
      • Case

      Disney (D): The Mouse in Times Square

      By: Michael A. Wheeler, Thomas Dretler and Georgia Levenson
      Supplements the (C) case. View Details
      Keywords: New York (city, NY)
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      Wheeler, Michael A., Thomas Dretler, and Georgia Levenson. "Disney (D): The Mouse in Times Square." Harvard Business School Case 898-021, October 1997. (Revised September 2000.)
      • October 1997 (Revised May 1998)
      • Case

      Busang (A): River of Gold

      By: Debora L. Spar
      In 1995, Bre-X Minerals, a tiny Canadian mining firm, struck gold. Deep in the heart of the Borneo jungle, it discovered what appeared to be one of the world's largest and most cost-effective gold deposits. Almost immediately, the firm's stock price shot upwards and... View Details
      Keywords: Business or Company Management; Partners and Partnerships; Cross-Cultural and Cross-Border Issues; Mining; Mining Industry; Canada; Indonesia
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      Spar, Debora L., Jeffrey Bell, Christine Dinh-Tan, and Phillip Purnama. "Busang (A): River of Gold." Harvard Business School Case 798-002, October 1997. (Revised May 1998.)
      • October 1997 (Revised October 1997)
      • Case

      Egon Zehnder International (B)

      By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
      In 1994, Egon Zehnder faced stagnation in the U.S. market and needed to discuss plans for intiating growth. Due to market demand the firm was not forced to implement options contemplated in 1994 to initiate growth. View Details
      Keywords: Economic Slowdown and Stagnation; Growth and Development; Growth Management; Organizational Structure; Strategic Planning; Business Strategy; Consulting Industry; United States
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      Yoshino, Michael Y., Carin-Isabel Knoop, and Cate Reavis. "Egon Zehnder International (B)." Harvard Business School Case 398-059, October 1997. (Revised October 1997.)
      • October 1997 (Revised March 2000)
      • Case

      Oxford Health Plans: Specialty Management (A)

      By: James L. Heskett, Jody H. Gittell and James Slayton
      Describes an innovative approach to organizing health care proposed by Oxford CEO Steve Wiggins. Wiggins contends that the primary care physician "gatekeeper" model typically used by health maintenance organizations to control access to and coordinate specialist care... View Details
      Keywords: Business Model; Groups and Teams; Innovation and Management; Medical Specialties; Health Care and Treatment; Cooperation; Management Teams; Health Industry; United States
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      Heskett, James L., Jody H. Gittell, and James Slayton. "Oxford Health Plans: Specialty Management (A)." Harvard Business School Case 898-042, October 1997. (Revised March 2000.)
      • Article

      The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study

      By: R. S. Tedlow
      Keywords: Marketing; United States
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      Tedlow, R. S. "The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study." Journal of Macromarketing 17, no. 2 (Fall 1997).
      • September 1997 (Revised March 1998)
      • Background Note

      Automobile Retailing in the U.S.

      By: V. Kasturi Rangan and Marie Bell
      In the mid-1990s, the U.S. automobile retailing industry is on the brink of profound change. This case traces the drivers of change, the history of the industry, and potential distribution systems of the future. View Details
      Keywords: History; Distribution; Change; Auto Industry; Retail Industry; United States
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      Rangan, V. Kasturi, and Marie Bell. "Automobile Retailing in the U.S." Harvard Business School Background Note 598-014, September 1997. (Revised March 1998.)
      • September 1997 (Revised October 1997)
      • Case

      Bayer AG (A)

      By: John A. Quelch
      Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
      Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
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      Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
      • September 1997 (Revised October 2001)
      • Case

      efficient market services: August 1993 (A)

      By: Paul A. Gompers and Jeffrey A. Farrell
      Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
      Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
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      Gompers, Paul A., and Jeffrey A. Farrell. "efficient market services: August 1993 (A)." Harvard Business School Case 298-009, September 1997. (Revised October 2001.)
      • September 1997 (Revised May 1998)
      • Case

      Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace

      By: Lynn S. Paine and Dale Coxe
      This case details the sexual harassment case brought against Mitsubishi Motor Manufacturing of America by nearly 300 female employees in April 1996. The recommendations developed for the company by former U.S. Labor Secretary Lynn Marten are presented. In response to... View Details
      Keywords: Ethics; Moral Sensibility; Groups and Teams; Organizational Culture; Organizational Change and Adaptation; Behavior; Attitudes; Problems and Challenges; Working Conditions; Crime and Corruption; Auto Industry; United States
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      Paine, Lynn S., and Dale Coxe. "Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace." Harvard Business School Case 398-028, September 1997. (Revised May 1998.)
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