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Show Results For
- All HBS Web
(15,800)
- People (54)
- News (3,655)
- Research (9,585)
- Events (86)
- Multimedia (112)
- Faculty Publications (6,956)
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Turkey
- March 1994
- Case
Materials Technology Corp.
By: Clayton M. Christensen
Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic... View Details
Keywords: Marketing Strategy; Technology; Markets; Product Development; Innovation and Management; Electronics Industry; Computer Industry; United States
Christensen, Clayton M. "Materials Technology Corp." Harvard Business School Case 694-075, March 1994.
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
payment. But what about after taking a ride-share ride? Or after getting a haircut? Many of those establishments prompt tipping either through their online app or on a tablet at checkout. Have you been surprised by the prompt? You’re not alone. These View Details
Keywords: by Anna Lamb, Harvard Gazette
- 2020
- Working Paper
Digital Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Digital Experimentation and Startup Performance: Evidence from A/B Testing." Harvard Business School Working Paper, No. 20-018, August 2019. (Revised September 2020. SSRN Working Paper Series, No. 3440291, August 2019)
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
the concept's basic principles before each manager adopted a project in order to implement this new approach to software services. Of the projects, 8 out of 10 showed greater than 10 percent improvement in... View Details
- 2013
- Working Paper
Adjusting National Accounting for Health: Is the Business Cycle Countercyclical?
By: Mark Egan, Casey B. Mulligan and Tomas J. Philipson
Many national accounts of economic output and prosperity, such as gross domestic product (GDP) or net domestic product (NDP), offer an incomplete picture by ignoring, for example, the value of leisure, home production, and the value of health. Previous discussed... View Details
Egan, Mark, Casey B. Mulligan, and Tomas J. Philipson. "Adjusting National Accounting for Health: Is the Business Cycle Countercyclical?" NBER Working Paper Series, No. 19058, May 2013.
- May 2021
- Article
Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices
By: Alberto Galasso and Hong Luo
We study the impact of consumers’ risk perception on firm innovation. Our analysis exploits a major surge in the perceived risk of radiation diagnostic devices following extensive media coverage of a set of over-radiation accidents involving CT scanners in late 2009.... View Details
Keywords: Risk Perception; Innovation; Medical Devices; Liability Risk; Risk and Uncertainty; Perception; Technological Innovation
Galasso, Alberto, and Hong Luo. "Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices." Management Science 67, no. 5 (May 2021): 3022–3040.
- May 1987 (Revised November 1998)
- Case
John Deere Component Works (A)
By: Robert S. Kaplan
The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with... View Details
Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Cost vs Benefits; Production; Budgets and Budgeting; Innovation and Invention; Innovation and Management; Consumer Products Industry
Kaplan, Robert S. "John Deere Component Works (A)." Harvard Business School Case 187-107, May 1987. (Revised November 1998.)
- October 2018 (Revised May 2019)
- Case
Khan Academy 2018
By: William Sahlman and Nicole Tempest Keller
Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details
Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Strategy; Education; Entrepreneurship; Teaching; Education Industry; California
Sahlman, William, and Nicole Tempest Keller. "Khan Academy 2018." Harvard Business School Case 819-064, October 2018. (Revised May 2019.)
- 29 Jul 2022
- Research & Ideas
Will Demand for Women Executives Finally Shrink the Gender Pay Gap?
counterparts, but a woman in a senior leadership role who switches to a new firm can now expect a salary bump of 25 percent on average, whereas a man making a similar move will see 9 percent more pay, says Paul Healy, the James R.... View Details
Keywords: by Kristen Senz
- 15 Jul 2010
- Working Paper Summaries
Trade Policy and Firm Boundaries
- November 2007 (Revised May 2008)
- Case
Creativity under the Gun at Litmus Corporation
By: Teresa M. Amabile and Yana Litovsky
Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change... View Details
Amabile, Teresa M., and Yana Litovsky. "Creativity under the Gun at Litmus Corporation." Harvard Business School Case 808-075, November 2007. (Revised May 2008.)
- April 1990 (Revised April 1993)
- Case
Bridgeton Industries: Automotive Component & Fabrication Plant
Bridgeton Industries was experiencing reduced sales. To become more competitive it introduced a classification procedure for products based upon their productivity and other factors. Products were classified into three groups: world class, potentially world class, and... View Details
Keywords: Job Cuts and Outsourcing; Competition; Cost Management; Manufacturing Industry; Auto Industry
Cooper, Robin. "Bridgeton Industries: Automotive Component & Fabrication Plant." Harvard Business School Case 190-085, April 1990. (Revised April 1993.)
- November 2005 (Revised April 2009)
- Case
RFID at the METRO Group
Introduces radio frequency identification (RFID) as the next generation of automatic identification technologies that is expected to improve the performance of retail supply chains through reduced shrink, increased product availability, and improved labor productivity.... View Details
Keywords: Decision Choices and Conditions; Supply Chain Management; Performance Improvement; Performance Productivity; Technology Adoption
Ton, Zeynep, Vincent Dessain, and Monika Stachowiak. "RFID at the METRO Group." Harvard Business School Case 606-053, November 2005. (Revised April 2009.)
- February 2013
- Case
18 Months in a Startup: Zaggora.com
By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry
Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
- March 2001 (Revised September 2005)
- Case
Madison Avenue: Digital Media Services (C)
By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details
Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry
Spear, Steven J., and Anne Karshis. "Madison Avenue: Digital Media Services (C)." Harvard Business School Case 601-077, March 2001. (Revised September 2005.)
- July–August 2014
- Article
Where to Launch in Africa?
By: Eugene F. Soltes
A case study in the management of new business enterprises in developing countries is examined. A dilemma facing a Malawian entrepreneur in whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined.... View Details
Keywords: Business Startups; Entrepreneurship; Developing Countries and Economies; Geographic Location; Decision Making; Africa
Soltes, Eugene F. "Where to Launch in Africa?" Harvard Business Review 92, nos. 7/8 (July–August 2014): 121–125.
- 12 PM – 1 PM EST, 15 Jan 2015
- Webinars: Trending@HBS
High Impact Women Entrepreneurs: Insights from Pioneers who are Changing the Game
During this webinar, Professor Lynda Applegate, faculty chair of the HBS Owner/President Management program, will discuss new research that is developing profiles and case studies on women entrepreneurs who founded new ventures that have become successful high-growth,... View Details
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)