Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,393) Arrow Down
Filter Results: (2,393) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,393)
    • People  (4)
    • News  (617)
    • Research  (1,381)
    • Events  (6)
    • Multimedia  (66)
  • Faculty Publications  (976)

Show Results For

  • All HBS Web  (2,393)
    • People  (4)
    • News  (617)
    • Research  (1,381)
    • Events  (6)
    • Multimedia  (66)
  • Faculty Publications  (976)
← Page 22 of 2,393 Results →
  • August 2012
  • Background Note

Marketing Communications

By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details
Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America
Citation
Educators
Purchase
Related
Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.

    Ranjay Gulati

    Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. His pathbreaking research, which focuses on unlocking organizational and unleashing... View Details

    Keywords: biotechnology; computer; financial services; industrial goods; information technology industry; pharmaceuticals; professional services; retailing

      Arthur C. Brooks

      Arthur C. Brooks is the Parker Gilbert Montgomery Professor of the Practice of Public Leadership at the Harvard Kennedy School, and Professor of Management Practice at the Harvard Business School, where he teaches courses on leadership, happiness, and... View Details

      • January 2022
      • Teaching Note

      Mobileye 2021: Robotaxi and/or Consumer AV?

      By: David B. Yoffie
      The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David... View Details
      Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Auto Industry; Technology Industry; Transportation Industry; Israel
      Citation
      Purchase
      Related
      Yoffie, David B. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Teaching Note 722-382, January 2022.
      • November 2013 (Revised March 2014)
      • Technical Note

      Tax Havens

      By: Eric Werker, Sebastian Berardi, Stelios Elia, Omar Muakkassa and James Zumberge
      Multinational corporations and wealthy individuals often use so-called tax havens to establish subsidiaries or holding companies in order to rebalance profits across borders with the primary purpose of lowering their effective tax rate. This note describes the use of... View Details
      Keywords: Tax Havens; Saving; Taxation
      Citation
      Educators
      Purchase
      Related
      Werker, Eric, Sebastian Berardi, Stelios Elia, Omar Muakkassa, and James Zumberge. "Tax Havens." Harvard Business School Technical Note 714-019, November 2013. (Revised March 2014.)
      • January 2002 (Revised February 2002)
      • Case

      Postgirot Bank and Provment AB: Managing the Cost of IT Operations

      By: F. Warren McFarlan and Nancy Bartlett
      Describes a specific approach for measuring the efficiency of the groups of computers inside an organization and suggests ways this tool may be used to reduce the company's computing investment while maintaining service. It is a software-enabled industrial engineering... View Details
      Keywords: Cost Management; Investment; Management Analysis, Tools, and Techniques; Management Style; Information Technology; Applications and Software
      Citation
      Educators
      Purchase
      Related
      McFarlan, F. Warren, and Nancy Bartlett. "Postgirot Bank and Provment AB: Managing the Cost of IT Operations." Harvard Business School Case 302-061, January 2002. (Revised February 2002.)
      • 24 Jul 2011
      • News

      Looking Ahead Behind the Ivy

      • 05 May 2021
      • News

      "The Heart of Business" with Hubert Joly

      • Research Summary

      Governance, Accountability, and Performance for Social Enterprise

      By: Dutch Leonard
      This project examines the relationship between governance structures, accountability relationships, and performance outcomes for social enterprises. Most previous work in this area has examined these topics separately, or in pairs; the purpose of this project is to... View Details
      • 04 May 2010
      • News

      Leadership yoga: Innovation advantages from seeing disadvantage

      • September 1986 (Revised March 1987)
      • Case

      Graves Industries, Inc. (B): Lohnes Marine Hardware Division

      Describes events occurring over a four-year period in one division of Graves Industries. The division goes through a business cycle and uses several methods of managing earnings to meet its budget targets. The purpose of the case is to allow the exploration of the... View Details
      Keywords: Earnings Management; Crime and Corruption; Ethics
      Citation
      Educators
      Purchase
      Related
      Merchant, Kenneth A. "Graves Industries, Inc. (B): Lohnes Marine Hardware Division." Harvard Business School Case 187-046, September 1986. (Revised March 1987.)
      • 01 Jan 2003
      • News

      • April 3, 2020
      • Article

      How Hospitals Can Manage Supply Chain Shortages as Demand Surges

      By: Richard M.J. Bohmer, Gary P. Pisano, Raffaella Sadun and Thomas C. Tsai
      The best practices in supply chain and operations management can help health care providers cope with the surge in patients and the supply shortages. They will help them create a comprehensive strategy aimed at both the demand- and supply-side roots of the problem. The... View Details
      Keywords: Hospitals; Health Pandemics; Health Care and Treatment; Supply Chain Management; Operations; Management; Strategy
      Citation
      Read Now
      Related
      Bohmer, Richard M.J., Gary P. Pisano, Raffaella Sadun, and Thomas C. Tsai. "How Hospitals Can Manage Supply Chain Shortages as Demand Surges." Harvard Business Review (website) (April 3, 2020).
      • March 2009
      • Background Note

      Evaluating M&A Deals: Floors, Caps, and Collars

      By: Carliss Y. Baldwin
      As equity consideration has become more popular in acquisitions, so has the use of the "pricing-protection" mechanisms, such as floors, caps, and collars. These contractual devices provide insurance to the shareholders of the target and may protect the buyer as well.... View Details
      Keywords: Mergers and Acquisitions; Equity; Price; Contracts; Business and Shareholder Relations
      Citation
      Educators
      Purchase
      Related
      Baldwin, Carliss Y. "Evaluating M&A Deals: Floors, Caps, and Collars." Harvard Business School Background Note 209-138, March 2009.
      • November 2004
      • Case

      The Electronic Product Code: Future Impact on the Global Food System

      By: Ray A. Goldberg and James Weber
      The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
      Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
      • Research Summary

      An Empirical Approach to Understanding Privacy Valuation

      The purpose of this research is to detect the presence of sophisticated economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of... View Details
      • 2009
      • Book

      The Concept of Capitalism

      By: Bruce R. Scott
      This monograph on the concept of capitalism is the intellectual core of a larger work, entitled Capitalism, Its Origins and Evolution as a System of Governance, due for publication November 2009. The purpose of this monograph is to put forth an original concept of... View Details
      Keywords: Economic Systems; Framework; Governance; History; System; Theory
      Citation
      Find at Harvard
      Read Now
      Related
      Scott, Bruce R. The Concept of Capitalism. Springer, 2009. (Online version available by clicking on title.)
      • 27 Sep 2021
      • News

      Why Leaders Aren’t Powerful without This One Thing

      • 13 Mar 2020
      • News

      Rosabeth Moss Kanter on Purpose-Driven Leadership, Storytelling, and Social Impact

      • 30 Nov 2019
      • News

      5 Ways to Position Your Business For Growth In 2020

      • ←
      • 22
      • 23
      • …
      • 119
      • 120
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.