Publications

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

By: John A. Quelch

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom

08 Feb 2012
News

Professor Noam Wasserman’s Advice to Mark Zuckerberg

Teaching Interest

Changing the Game: Negotiation and Competitive Decision Making

By: Guhan Subramanian

High-stakes business negotiations challenge your wits, your confidence, and your capacity for clear reasoning under intense pressure. Changing the Game leverages the latest research to your advantage, helping you prepare for complex... View Details

May 2007
Case

Demand and Supply Forecasting at Air Products - Electronics Specialty Materials

Explores the process and inputs behind financial and operational forecasting in the Electronic Specialty Materials unit at Air Products and Chemicals, a global chemical company. The protagonist, John Goldberg, grapples with how to better integrate the two forecasting... View Details

Keywords: Demand and Consumers; Operations; Forecasting and Prediction; Supply and Industry; Finance; Chemical Industry

September 1983 (Revised May 1999)
Case

Allen Lane

By: Howard H. Stevenson and Michael J. Roberts

Describes Allen Lane's search for a business to buy. The case explores several failed attempts and the ethical, business, and tax issues that surround the acquisition business. Ends with a description of a new acquisition candidate, an independent valuation report of... View Details

Keywords: Acquisition; Ethics; Taxation; Failure; Valuation

November 2004 (Revised June 2006)
Case

Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century

Florentino Perez, the president of Real Madrid, a leading European soccer team, is preparing for a press conference in which he will be asked about his plans for the coming season. Economic success and some sports mishaps during the prior season represent the scenario... View Details

Keywords: Decisions; Strategic Planning; Value Creation; Risk Management; System; Budgets and Budgeting; Sports Industry; Spain

Clubs

Sustainability Club

Keywords: Sustainability

February 2014 (Revised June 2014)
Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details

August 2023
Supplement

Reimagining Hindustan Unilever (B)

By: Sunil Gupta and Rachna Tahilyani

In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India

September 2023
Supplement

David Beckham (B): Signing Lionel Messi to Inter Miami CF

By: Anita Elberse and David Moreno Vicente

In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or... View Details

Keywords: Soccer; Football; Superstars; General Management; Sports; Negotiation Offer; Competitive Strategy; Compensation and Benefits; Entertainment; Media; Marketing; Sports Industry; Miami

24 Sep 2010
News

Something for the weekend

April 2018 (Revised March 2019)
Case

Tesla-SolarCity

By: E. Scott Mayfield and Emil N. Siriwardane

On June 21, 2016, Tesla Motors, Inc. announced its offer to acquire SolarCity, bringing CEO Elon Musk one step closer to completing his goal of moving the world from a hydrocarbon-based economy to a solar-electric one. Markets and analysts were mixed in their reaction... View Details

Keywords: Tesla; SolarCity; Solar Power; Mergers and Acquisitions; Renewable Energy; Goals and Objectives; Finance

30 Jun 2016
Blog Post

4 Ways I've Changed at HBS

There are certain things you come to business school expecting to learn and certain ways you expect you’ll change. Over the course of my first year at HBS, I’ve learned how to prepare a balance sheet and negotiate a job offer—but I’ve... View Details

2022
Other Unpublished Work

Got 'Critical Minerals'? Hooray! But Be Careful

By: Louis T. Wells

When a country has “critical minerals,” certain issues require special attention in the country’s mining legislation or while negotiating contracts with potential mining investors. As well, to obtain maximum benefit the government should prepare for negotiations with... View Details

Keywords: Critical Minerals; Foreign Direct Investment; International Relations; Mining Industry

Read Now

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

By: V. Kasturi Rangan

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

Find at Harvard

January 2000 (Revised April 2000)
Case

AsiaMail.com: What's in a Name?

By: Myra M. Hart and Sharon Peyus

Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details

Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Service Industry; Asia

Find at Harvard

February 1997 (Revised December 2012)
Case

Jim Sharpe: Extrusion Technology, Inc. (B)

By: H. Kent Bowen and Barbara Feinberg

Jim Sharpe, 11 years after receiving his MBA from Harvard and working for others, has finally become his own boss and 100% owner of manufacturer of aluminum extrusions. After 10 months of an unfunded search, he acquires the business in an LBO and prepares to face his... View Details

Keywords: Information Technology; Entrepreneurship; Business Ventures; Business or Company Management; Competency and Skills; Management Teams; Risk and Uncertainty; Manufacturing Industry; United States