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- All HBS Web
(1,407)
- People (1)
- News (134)
- Research (1,157)
- Events (4)
- Multimedia (3)
- Faculty Publications (927)
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
“Results show strong correlations between business performance metrics and analytics capabilities, and highlight a variety of tasks in which top performing companies use analytics ” Feng Zhu, who teaches Digital Innovation and... View Details
Keywords: by Dina Gerdeman
- 18 Sep 2019
- Op-Ed
WeWork—The IPO That Shouldn’t?
This metric incorporates the benefit of free rent and other concessions they receive from landlords on the front-end without disclosing the future costs the company will incur when these concessions burn off. Among several items detailed... View Details
- September–October 1988
- Article
Measure Costs Right: Make the Right Decisions
By: Robin Cooper and Robert S. Kaplan
Cooper, Robin, and Robert S. Kaplan. "Measure Costs Right: Make the Right Decisions." Harvard Business Review 66, no. 5 (September–October 1988): 96–103.
- Web
Software Tools - Research Computing Services
can turn on 'novice' mode to get more information when using the commands: $ module --novice Note: After using modules for some time, you might be tempted to include module load directives in your ~/.bash_profile or ~/.bashrc login scripts. DON'T! Not only will this... View Details
- January 2018 (Revised January 2021)
- Background Note
Customer Lifetime Social Value (CLSV)
By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
- 19 May 2021
- Op-Ed
Why America Needs a Better Bridge Between School and Career
college degree. Incentives and measurement will also play an important role in understanding the success of training efforts. If college-focused programs aspire to support employment outcomes, labor market outcomes must become a key View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
- Web
Launching Tech Ventures | HBS Online
Laguna Health Care Strategy & Innovation Leader Determine which startups to invest in by understanding the key metrics that dictate whether a venture has achieved product-market fit and is ready for scaling. “The course is useful for... View Details
- January – February 2011
- Article
How to Design a Winning Business Model
By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
segments and relevant metrics and incentives. Additionally, when market lifecycles are shorter, you must reconstruct sales models more often, and this must be done while the ship is under full sail in an ocean where you don't control the... View Details
Keywords: by Kristen Senz
- March 2024
- Article
When Are Social Protests Effective?
By: Eric Shuman, Amit Goldenberg, Tamar Saguy, Eran Halperin and Martijn van Zomeren
Around the world, people engage in social protests aimed at addressing major societal problems. Certain protests have led to significant progress, yet other protests have resulted in little demonstrable change. We introduce a framework for evaluating the effectiveness... View Details
Keywords: Protests; Social Issues; Outcome or Result; Measurement and Metrics; Power and Influence; Motivation and Incentives
Shuman, Eric, Amit Goldenberg, Tamar Saguy, Eran Halperin, and Martijn van Zomeren. "When Are Social Protests Effective?" Trends in Cognitive Sciences 28, no. 3 (March 2024): 252–263.
- 03 Dec 2015
- Blog Post
4 Things You Need to Know About Independent Projects
help them identify metrics to help them measure patient access. Independent projects can be an extension of not only what you learn in the HBS classroom, but also help you develop career aspirations beyond your MBA as well. View Details
- 22 Mar 2013
- Research & Ideas
Pulling Campbell’s Out of the Soup
were able to create a very powerful culture." Conant established two performance metrics to measure progress, one based on economic value, measured by shareholder returns compared to competitor companies; and the other based on... View Details
- Web
Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement
profit from a treatment that affects so few people. For HHT, 1 in 5,000 people worldwide are affected, so while it is rare by US metrics with a patient population of ~70,000, globally the prevalence is in the millions. Like other rare... View Details
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
non-fungible tokens. This article originally appeared in the Harvard Gazette. You Might Also Like: Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers Why Companies Raise Their Prices: Because They Can The Popular Stock View Details
- August 2018 (Revised October 2019)
- Case
C3.ai—Driven to Succeed
By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)
- 17 Nov 2020
- Research & Ideas
Why a Blended Workforce May Be Key to Lasting Competitive Advantage
In recent years, companies have been anxious about the lack of skilled workers to fill pivotal jobs. But then came COVID-19 and a subsequent recession. The ensuing business turmoil and record-high unemployment may have temporarily distracted companies from their... View Details
Keywords: by Joseph B. Fuller
- 17 Oct 2018
- Research & Ideas
Pro Basketball Coaches Display Racial Bias When Selecting Lineups
the cubicle. “When you are really high-performing, it makes you sometimes forget about the more objective metrics and you could tend to become more racially biased and exercise more personal preferences,” Zhang says. “Being aware of that... View Details
- Web
Judges - Alumni
problem are you solving? Why does it matter? How does your solution change lives or industries? Show traction and validation Investors want proof of concept. Demonstrate real traction—customer growth, revenue, user retention, or any key View Details
- 2024
- Working Paper
Principles and Content for Downstream Emissions Disclosures
By: Robert S. Kaplan and Karthik Ramanna
In a previous paper, we proposed the E-liability carbon accounting algorithm for companies to measure and subsequently reduce their own and their suppliers’ emissions. Some investors and stakeholders, however, want companies to also be accountable for downstream... View Details
Keywords: Carbon Emissions; Disclosure; Carbon Footprint; Climate Change; Measurement and Metrics; Corporate Disclosure; Environmental Sustainability; Corporate Social Responsibility and Impact
Kaplan, Robert S., and Karthik Ramanna. "Principles and Content for Downstream Emissions Disclosures." Harvard Business School Working Paper, No. 24-050, January 2024.
- 17 Jun 2015
- Lessons from the Classroom
Excellence Comes From Saying No
capital firm Polaris Partners, and former executive at Pfizer, Schulman has worked in some 90 countries around the world. "The key to creating collaborative teams within diverse environments, is to find strategies that increase the View Details
Keywords: by Michael Blanding