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Show Results For
- All HBS Web
(851)
- People (4)
- News (215)
- Research (491)
- Multimedia (14)
- Faculty Publications (306)
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- 08 Jul 2014
- First Look
First Look: July 8
moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core clientele. Examples are cited for... View Details
Keywords: Carmen Nobel
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Fashion Industry; Fashion Industry; Fashion Industry; United States
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
shopping environment. We build a demand model in which consumers choose how to allocate their spending over different product categories to maximize their direct utility under contingent free shipping. We estimate model parameters using transaction data from a pure... View Details
Keywords: Dina Gerdeman
- August 2018 (Revised May 2019)
- Case
Rev. Georgiette Morgan-Thomas & The American Hat Factory
By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it... View Details
Keywords: Millinery; Factory; B-to-B; B-to-C; Women's Hats; Crowns; Brims; Hat Maker; Custom; Wholesale; Arts; Buildings and Facilities; Business Ventures; Mergers and Acquisitions; Financial Crisis; Business History; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Pennsylvania
Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)
- 28 Jan 2014
- First Look
First Look: January 28
Harvard Business School Case 713-510 Benetton Group S.p.A., 2000 In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the... View Details
Keywords: Sean Silverthorne
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
fashion and execute against a higher-ambition agenda. Q: Many companies in your book have a global reach. At the same time, however, they are often connected to a local identity or home base. How do higher-ambition leaders view culture?... View Details
Keywords: by Martha Lagace
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
interesting to see in the classroom. We were talking about fast fashion from a supply chain perspective in my Technology and Operations Management course. And in the middle of class a student raises his hand and says, “Aren’t we going to... View Details
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
fashion Ramo describes his association with pioneering network designers and malevolent hackers alike. He also concentrates on the vulnerability of networks, especially those fueled by the Internet. First, there is the possibility that an... View Details
Keywords: by James Heskett
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
25-year business career that included 10 years in fashion retailing; 12 years in mutual fund and brokerage financial services; serving as a director on nonprofit and corporate boards; and chairing the Better Business Bureau here in... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
consumer behavior, Ngwe and Chen analyzed sales data from Southeast Asian fashion retailer Zalora in the Philippines. Because the data included the company's startup period, encompassing more than two million orders from 2012 to 2016, the... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and apparel retailer. Using... View Details
Keywords: Dina Gerdeman
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
more products. We test and confirm these predictions in a series of field experiments conducted with a dominant online fashion and apparel retailer. Furthermore, using information in historical transaction data about each consumer, we... View Details
Keywords: Dina Gerdeman
- 05 Dec 2012
- What Do You Think?
Should Managers Bother Listening to Predictions?
least three plans, one based on "best case," one based on "worst case," and one representing "best guess." One could argue that the process itself has a degree of humility built into it. Fashion retailers... View Details
Keywords: by James Heskett
- 17 Nov 2003
- Research & Ideas
The Business Case for Diabetes Disease Management
Conference on November 7. Beaulieu's research focuses on many aspects of healthcare—including contracting, quality competition in managed care, and human capital management and performance measurement. At the session, she prodded her alumni "students" in... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
early sales data updated their forecasts in an ad hoc manner when sales greatly exceeded or fell far short of original predictions. Several companies have retailing practices worth emulating, however. Japan-based World Company and Spain-based Zara are View Details
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
relies on Costco as a distributional partner, which adds credibility as well as helps to the brand without overspending on advertising. A logistics system allows Vizio to import televisions from a manufacturer in China in just-in-time View Details
Keywords: by Martha Lagace
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
1990s, these two historical trends met, as the concept of sustainable development spread to large conventional corporations, and visionary green firms scaled or were acquired by conventional big businesses. The concept of sustainability became socially constructed in a... View Details
Keywords: by Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
around show business. Q: What are you working on next? A: I just released a new case on fashion magazine Vogue, which I can't wait to teach later this month, and have a few other exciting case studies in the pipeline. I am also thinking... View Details
- 21 Nov 2012
- Research & Ideas
What Health Care Managers Need to Know--and How to Teach Them
Scriplogix also polled conference attendees about their views of what the future held and the impediments, if any, to fashioning curricula which could help students best address this future. Concurrently, Herzlinger and conference... View Details