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    Bharat N. Anand

    Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

    Professor Anand is an expert in digital strategy, media and... View Details

    Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television
    • September 2019 (Revised February 2020)
    • Teaching Note

    Commonwealth Bank of Australia: Unbanklike Experimentation

    By: Ryan W. Buell and Leslie K. John
    Email mking@hbs.edu for a courtesy copy.

    This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
    Keywords: Transparency; Experimentation; Banks and Banking; Credit Cards; Customer Focus and Relationships; Competitive Strategy; Banking Industry; Australia
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      Reaching for Yield in the Bond Market

      Reaching-for-yield — the propensity to buy riskier assets in order to achieve higher yields — is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for... View Details

      • 05 Dec 2005
      • What Do You Think?

      Is Growth Good?

      actually enable the kind of economic growth that we generally measure and read about. It's reasonably obvious, for example, that growth in such things as the rule of law, so-called transparency, and ethical View Details
      Keywords: by James Heskett
      • Research Summary

      Overview

      The Information Age has introduced well-received opportunities to track performance. Fitbits and Fuelbands allow individuals to track their own performance; companies like Uber and leading hospitals help you choose a driver or a doctor based on how others rated... View Details

      Keywords: Management Accounting; Disclosure; Performance Measurement; Incentives; Control; Education; Education Industry; Health Industry; Transportation Industry; Energy Industry; Auto Industry; United States; Japan; India
      • February 2018 (Revised October 2019)
      • Technical Note

      The Art and Science of Brand Valuation

      By: Jill Avery
      Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
      Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
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      • May 2014
      • Article

      Cynicism in Negotiation: When Communication Increases Buyers' Skepticism

      By: Eyal Ert, Stephanie J. Creary and Max H. Bazerman
      The economic literature on negotiation shows that strategic concerns can be a barrier to agreement, even when the buyer values the good more than the seller. Yet behavioral research demonstrates that human interaction can overcome these strategic concerns through... View Details
      Keywords: Trust; Information Asymmetry; Perspective Taking; Reactive Devaluation
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      • May 2014 (Revised March 2017)
      • Case

      Unilever's Lifebuoy in India: Implementing the Sustainability Plan

      By: Christopher A. Bartlett

      Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

      Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
      Related
      • 17 May 2016
      • First Look

      May 17, 2016

      behavior. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51072 forthcoming Games and Economic Behavior Contract Design and Stability in Many-to-Many Matching By: Hatfield, John William, and... View Details
      Keywords: Sean Silverthorne
      • 06 May 2014
      • First Look

      First Look: May 6

        Publications August 2013 Cambridge University Press Democracy and Its Elected Enemies: American Political Capture and Economic Decline By: Rosefielde, Steven, and Daniel Quinn Mills Abstract—Democracy and Its Elected Enemies reveals... View Details
      Keywords: Sean Silverthorne
      • 14 Aug 2009
      • Working Paper Summaries

      Insider Trading Preceding Goodwill Impairments

      Keywords: by Karl A. Muller III, Monica Neamtiu & Edward J. Riedl
      • July 2017 (Revised November 2017)
      • Case

      Propel

      By: Mitchell Weiss and Sarah McAra
      In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details
      Keywords: Public Entrepreneurship; Govtech; Food Stamps; EBT; Mobile App; User Research; Financial Services Referrals; Grocery Marketing; Customer Discovery; Social Entrepreneurship; Entrepreneurship; Public Sector; Business Model; Research; Social Enterprise; Poverty; Welfare; Mobile and Wireless Technology; Applications and Software; Technology Industry; United States
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        Rosabeth M. Kanter

        Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

        Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine
        • 10 Apr 2008
        • Working Paper Summaries

        Where Does it Go? Spending by the Financially Constrained

        Keywords: by Shawn A. Cole, John Thompson & Peter Tufano; Financial Services
        • 12 Oct 2007
        • Working Paper Summaries

        Mental Accounting and Small Windfalls: Evidence from an Online Grocer

        Keywords: by Katherine L. Milkman, John Beshears, Todd Rogers & Max H. Bazerman

          Crystal Guo

          Crystal Guo is a doctoral student in the Health Policy Management PhD program at Harvard. Prior to pursuing her PhD, Crystal received her B.A. in English and Economics from the University of California, Berkeley in 2019 and completed her Health Policy and Management,... View Details
          Keywords: health care
          • 03 Oct 2007
          • Working Paper Summaries

          The Causes and Consequences of Industry Self-Policing

          Keywords: by Jodi L. Short & Michael W. Toffel
          • 18 Aug 2009
          • First Look

          First Look: August 18

            Working PapersFeeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior Authors:Lalin Anik, Lara B. Aknin, Michael I. Norton, and Elizabeth W. Dunn Abstract While lay intuitions and pop psychology... View Details
          Keywords: Martha Lagace
          • 02 Mar 2016
          • Working Paper Summaries

          Extrapolation and Bubbles

          Keywords: by Nicholas Barberis, Robin Greenwood, Lawrence Jin, and Andrei Shleifer
          • 2021
          • Working Paper

          Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

          By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
          A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power... View Details
          Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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