Publications

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

Harvard Business School Case 818-039 Cumplo.com In August 2017, Cumplo’s Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing View Details

Keywords: Sean Silverthorne

2008
Working Paper

CPC/CPA Hybrid Bidding in a Second Price Auction

By: Benjamin Edelman and Hoan Lee

We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on its ads (CPC), or for each purchase that follows an ad-click (CPA). Our analysis extends classic auction results by... View Details

Keywords: Online Advertising; Auctions; Bids and Bidding; Measurement and Metrics; Quality; Mathematical Methods; Web Sites

Read Now

November 1993 (Revised March 1995)
Case

Marsh Supermarkets, Inc. (A): The Marsh Super Study

In response to recent trends in grocery retailing, Marsh Supermarkets has completed an intensive 65-week study of the activity at 5 superstores in the midwest United States. The study tracked the sales, profits, space, and promotion dynamics of the entire store: dry... View Details

Keywords: Marketing Strategy; Analysis; Consumer Behavior; Retail Industry

30 Oct 2007
First Look

First Look: October 30, 2007

in the multi-agent settings in which these decisions typically occur. In this paper, we develop a model that extends neural nets techniques to capture recognition processes in groups of decision-makers. We use the model to derive some... View Details

Keywords: Sean Silverthorne

Web

Program for Research in Markets & Organizations - Doctoral

Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School faculty on research projects on topics ranging from business View Details

24 Sep 2013
First Look

First Look: September 24

"gospel" of organic production to consumers. Purchase this case: http://hbr.org/search/314019 Harvard Business School Case 214-025 Bardhaman (A) & (B) A real estate developer decides whether to... View Details

Keywords: Sean Silverthorne

June 2023
Supplement

Applied Intuition (A)

By: Andy Wu

Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

Teaching Interest

DESIGN THEORY AND PRACTICE ES285

By: Roberto Verganti

Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design

August 2020 (Revised November 2020)
Case

Gogoro: From Electric Scooter to Energy Platform

By: Tarun Khanna and Billy Chan

The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details

Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan

January 2008 (Revised April 2009)
Case

Wyoff and China-LuQuan: Negotiating a Joint Venture (A)

By: James K. Sebenius and Cheng (Jason) Qian

Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and China-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking... View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Style; Strategy; Chemical Industry; China; Pennsylvania

Web

Podcasts - Managing the Future of Work

strategy underpinning the effort. Shake Shack’s test kitchen: Developing a good jobs and automation combo 21 MAY 2025 | Managing the Future of Work Shake Shack Chief Growth Officer Steph So and HBS professor... View Details

14 Jul 2008
Research & Ideas

HBS Cases: Reforming New Orleans Schools After Katrina

good education entrepreneurship case is the same as with any case—is there a decision point or managerial tension that students can struggle through together in the class discussion? NSNO developed a View Details

Keywords: by Sarah Jane Gilbert; Education

December 1993 (Revised November 2009)
Case

Manville Corporation Fiber Glass Group (A)

By: Lynn S. Paine and Sarah Gant

Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Consumer Products Industry

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

midst of a deep crisis, having lost a third of its market share over the previous three years. Bill Kozek, the new president of Navistar North America Truck and Sales division needs to develop his division’s View Details

Keywords: Dina Gerdeman

May 1981 (Revised January 1987)
Case

Sensormatic Electronics Corp.

By: David A. Garvin

Describes the decision faced by a rapidly growing firm in the merchandise security systems business on whether it should integrate backward into the injection molding of plastic parts. Financial analysis, comparative economics, and manufacturing strategy in an industry... View Details

Keywords: Change; Decisions; Economics; Financial Strategy; Production; Integration; Technology; Electronics Industry

September 2009
Case

Peter Schultz at The Scripps Research Institute

By: H. Kent Bowen, Alison Berkley Wagonfeld and Courtney Purrington

Peter Schultz, Professor of Chemistry at The Scripps Research Institute, managed an extremely productive lab. This case examines how Schultz recruited, motivated and inspired the students and scientists that worked with him. View Details

Keywords: Higher Education; Factories, Labs, and Plants; Research and Development; Recruitment; Selection and Staffing; Management Style; Motivation and Incentives; Leadership Style

Find at Harvard

April 1997
Case

Display Technologies, Inc.

By: Jonathan West, H. Kent Bowen and Ryota Matsui

Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as... View Details

Keywords: Joint Ventures; Decision Choices and Conditions; Technological Innovation; Growth and Development Strategy; Product Development; Production; Performance Expectations; Electronics Industry

2017
Working Paper

Innovation, Reallocation and Growth

By: Daron Acemoglu, Ufuk Akcigit, Harun Alp, Nicholas Bloom and William R. Kerr

We build a model of firm-level innovation, productivity growth, and reallocation featuring endogenous entry and exit. A new and central economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the... View Details

Keywords: Entry; Growth; Industrial Policy; Innovation; R＆D; Reallocation; Selection; Business Ventures; Resource Allocation; Performance Productivity; Policy; Research and Development; Innovation and Invention; Growth and Development; United States