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Show Results For
- All HBS Web
(18,364)
- People (22)
- News (8,899)
- Research (4,176)
- Events (100)
- Multimedia (1,456)
- Faculty Publications (1,890)
- 01 Dec 2010
- News
The Father of Modern Advertising
Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,”... View Details
- Web
HBS - From The Dean
faculty bustling to and from class, we hosted conferences and research symposia, executives flowed through the Chao Center and Tata Hall, the Harvard bells pealed joyously for... View Details
- 01 Mar 2011
- Working Paper Summaries
How Foundations Think: The Ford Foundation as a Dominating Institution in the Field of American Business Schools
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 30 Nov 2016
- News
Chatting w/Christine Exley about the pet market - Part 1
- 01 Sep 2012
- News
The School of Life
led to a McKinsey Award–winning 2010 Harvard Business Review article. Now, with the help of former HBR editor Karen Dillon (who conceived of and edited the 2010 article) and... View Details
- 11 Mar 2014
- Interview
The Looming Challenges of US Competitiveness: Implications for Philadelphia
The third installment of the Fox School's Innovation Leadership Speaker Series featured Professor Michael E. Porter, William Lawrence University Professor, Harvard Business School. Dr. Porter addressed the factors driving innovation and competitiveness in a given... View Details
Porter, Michael E. "The Looming Challenges of US Competitiveness: Implications for Philadelphia." Innovation Leadership Speaker Series, Temple University, Fox School of Business, Philadelphia, PA, United States, March 11, 2014.
- 11 Jan 2016
- News
Study: Anticipation Changes The Way We Feel About Death
- April 2006
- Background Note
Legal Aspects of Management: Increasing and Capturing the Value of Knowledge Assets
Describes the third module of the Harvard Business School MBA second-year elective course Legal Aspects of Management. This module deals with the way in which intellectual property rights--as protected by patents, copyrights, trademarks, and trade secrets--enable firms... View Details
Bagley, Constance E. "Legal Aspects of Management: Increasing and Capturing the Value of Knowledge Assets." Harvard Business School Background Note 806-137, April 2006.
- Web
HBS - From The Dean
2021 Annual Report From The Dean Financials PDF Downloads Archive From The Dean The global pandemic we've endured over these many months has challenged View Details
- 27 Jul 2016
- News
The 27 best health and science books to read this summer
- 14 Jun 2020
- News
The Surprising Way Companies Can Shore Up Their Financial Strength
- 30 Nov 2019
- News
Land of the Rising Scrum
Old Boys team photo with the Keio Rugby Club (photos courtesy HBS Rugby club) John O’Donnell (MBA 1977) was in his first year at Harvard Business School when he heard a New Zealander trying to recruit new... View Details
Keywords: Jennifer Myers
- 8 AM – 9 AM EDT, 05 May 2021
- Virtual Programming
The Post-Pandemic Future for Corporations for Institutions and Civic Society
Please join us for a fireside chat on The Post-Pandemic Future for Corporations for Institutions and Civic Society.
Hosted by the Harvard Club of the Philippines, this event will feature a conversation between former HBS Dean Nitin Nohria, Atlantic Media Company... View Details
- 25 Dec 2017
- News
Employers Are Looking for Job Candidates in the Wrong Places
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 04 Jan 2019
- News
Beyond the bottom line: should business put purpose before profit?
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at View Details
Keywords: by Michael Blanding
- January 2007 (Revised December 2008)
- Case
The Challenges of Launching a Start-Up in China: Dorm99.com
By: William C. Kirby, F. Warren McFarlan and Tracy Manty
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China
Kirby, William C., F. Warren McFarlan, and Tracy Manty. "The Challenges of Launching a Start-Up in China: Dorm99.com." Harvard Business School Case 307-075, January 2007. (Revised December 2008.)
- 04 Sep 2019
- Blog Post
A Guided Experience into the World of Entrepreneurship
This blog is a repost from the HBS Recruiting blog. An engineer by training, Stan Chang, MS/MBA 2020 candidate in the SEAS/HBS joint degree program, came to Harvard to “balance... View Details