Publications

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

All over the world, people in pain turn to rituals in the face of loss—no matter if it's the death of a loved one (dressing in black, for example), the end of a relationship... View Details

Keywords: by Carmen Nobel

05 Feb 2009
Research & Ideas

In Praise of Marketing

much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is... View Details

Keywords: by John Quelch; Advertising

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

Article

The Profits of Power: Commerce and Realpolitik in Eurasia

By: Rawi Abdelal

Although the energy trade is the single most important element of nearly all European countries' relations with Russia, Europe has been divided by both worldview and practice. Why, in the face of the common challenge of dependence on imported Russian gas, have national... View Details

Keywords: Performance; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Profit; Framework; Corporate Strategy; Innovation and Invention; Policy; Decision Choices and Conditions; Crisis Management; Government and Politics; Energy Industry; Europe; Russia; France; Germany; Italy

Read Now

30 Nov 2010
Working Paper Summaries

The New Face of Chinese Industrial Policy: Making Sense of Anti-Dumping Cases in the Petrochemical and Steel Industry

Keywords: by Regina Abrami & Yu Zheng; Manufacturing; Chemical

December 1982 (Revised July 1985)
Case

Kennedy and the Balance of Payments

By: David B. Yoffie

In 1960, the United States was facing a balance of payments problem. Gold reserves were being drained, American products were losing competitiveness, and the dollar was under attack. This case analyzes the roots of this problem, provides an opportunity to discuss in... View Details

Keywords: Problems and Challenges; Accounting; Macroeconomics; Money; Currency; Trade; United States

December 2007
Article

China + India: The Power of Two

By: Tarun Khanna

China and India are burying the hatchet after four-plus decades of hostility. A few companies from both nations have been quick to gain competitive advantages by viewing the two as symbiotic. If Western corporations fail to do the same, they will lose their competitive... View Details

Keywords: Competency and Skills; Economic Growth; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Business History; Competitive Strategy; Cooperation; China; India

06 Jul 2016
What Do You Think?

How Do We Pay for the Costs of Globalization?

trade between nations, but the cost is horrendous I remember reading Thomas Friedman’s book, The World Is Flat, and thinking that it sounded good in theory, but there would be years, if not decades, of... View Details

Keywords: by James L. Heskett; Manufacturing

05 Jul 2022
What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

stakeholders in making an important decision? Meena Raghunathan said, “My concern is more for the stakeholders who have interest but no power or voice! They are given the least attention and support, though they may need it most.” On the other hand, Mark K., the CEO... View Details

Keywords: by James Heskett; Manufacturing; Shipping; Transportation

August 2019
Case

Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade?

By: Willy Shih and Esel Çekin

This case describes the evolution of Kazakhstan's rail connectivity strategy post-collapse of the Soviet Union and its now central role in China's Belt and Road Initiative. This meant shifting from a north-south orientation towards an east-west one, as well as the... View Details

Keywords: Geopolitics; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Logistics; Trade; Economic Growth; Geopolitical Units; Geography; Rail Transportation; Rail Industry; Transportation Industry; Central Asia; Kazakhstan; China

2017
Working Paper

The Effectiveness of White-Collar Crime Enforcement: Evidence from the War on Terror

By: Trung Nguyen

This paper studies the deterrent effect of criminal enforcement on white-collar criminal activities. Using the 9/11 terrorist attacks as a shock to the FBI’s allocation of investigative resources and priorities, and variations in the Muslim population in the United... View Details

Keywords: Regulation; Fraud; White-collar Crime; Enforcement; Crime and Corruption; Law Enforcement; System Shocks

SSRN

June 2020 (Revised October 2020)
Case

Muddy Waters vs. eHealth: The Debate of a 'Lifetime'

By: Jonas Heese and Cristo Liautaud

In May 2020, an analyst was assessing eHealth’s performance. eHealth was an online / tele-sales broker of health insurance products. The stock had recently hit all-time highs, closing at a peak of $146 on March 4, 2020. But now, May 4, 2020, eHealth traded at $103. The... View Details

Keywords: Revenue Recognition; Health; Insurance; Online Technology; Insurance Industry

July 2014 (Revised October 2014)
Case

McKinsey & Co. - Protecting its Reputation (A)

By: Jay Lorsch and Emily McTague

On Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda,... View Details

Keywords: Board; McKinsey; Consulting Firms; Risk; Risk Assessment; Partnerships; Insider Trading; Confidentiality; Personal Investing; Reputation; Corporate Accountability; Corporate Governance; Management Practices and Processes; Risk Management; Consulting Industry; United States; California

2023
Working Paper

Avoiding Idiosyncratic Volatility: Flow Sensitivity to Individual Stock Returns

By: Marco Di Maggio, Francesco Franzoni, Shimon Kogan and Ran Xing

Despite positive and significant earnings announcement premia, we find that institutional investors reduce their exposure to stocks before earnings announcements. A novel result on the sensitivity of flows to individual stock returns provides a potential explanation.... View Details

Keywords: New Trading; Mutual Funds; Fund Flows; Limits To Arbitrage; Financial Constraints; Earnings Announcements; Institutional Investing; Stocks

SSRN

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06 Sep 2012
Working Paper Summaries

FIN Around the World: The Contribution of Financing Activity to Profitability

Keywords: by Russell Lundholm, George Serafeim & Gwen Yu

January 2022 (Revised November 2023)
Case

Expanding the Culture of Learning at Kraft Heinz

By: Ashley V. Whillans and Carolyn Watson

The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details

Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry

Article

How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods

In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of this paper is to conduct an empirical... View Details

Keywords: Customer Satisfaction; Price; Service Delivery; Mathematical Methods; Competition; Food and Beverage Industry; Service Industry