Publications

October 1984 (Revised March 1999)
Case

NIKE (E)

Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance. View Details

Keywords: Management Style; Competition; Situation or Environment; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry

August 1994 (Revised December 1996)
Case

Astra Sports, Inc. (B)

Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details

Keywords: Strategy; Crime and Corruption; Brands and Branding; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Venezuela

01 Jun 2011
News

A Former Buyer Turns Designer

(MBA ’05) first line of women’s clothing, AMMARA, won’t hit department stores until this fall, she’s already landed in Women’s Wear Daily for bringing fashionable apparel to mature customers at a lower price point. “I felt there was a... View Details

Keywords: Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom

09 Jun 2015
First Look

First Look: June 9, 2015

Was there any middle ground? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/915027-PDF-ENG Harvard Business School Case 815-067 Quincy Apparel (A) Quincy Apparel designs, manufactures, View Details

Keywords: Sean Silverthorne

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; North Korea; Latin America; South Korea; Asia; Europe

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America

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October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry

October 1984
Case

NIKE (B1): Business Class Travel

Presents information about Nike's way of accounting for travel expenses. The teaching objective is to raise the academic question: What is a policy? and then to proceed to a specific action question: what should be Nike's travel policy? View Details

Keywords: Accounting; Policy; Apparel and Accessories Industry; Apparel and Accessories Industry

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August 2018 (Revised May 2019)
Case

Rev. Georgiette Morgan-Thomas & The American Hat Factory

By: Steven Rogers and Ariel Rogers

On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it... View Details

February 2001 (Revised April 2001)
Case

Warnaco Group, Inc. (A)

By: David F. Hawkins

Warnaco's history of nonrecurring charges is traced from 1990 through 2000 along with the stock market and security analysts' response to these charges. Teaching Purpose: To expose students to the accounting for a variety of new recurring accounting items. View Details

Keywords: Financial Statements; Financial Reporting; Restructuring; Apparel and Accessories Industry; Apparel and Accessories Industry

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February 2008
Teaching Note

Innovation at Timberland: Thinking Outside the Shoe Box (TN)

By: Rosabeth Moss Kanter and Matthew Bird

Teaching Note for [306064]. View Details

Keywords: Innovation and Invention; Organizational Culture; Sales; Customer Value and Value Chain; Brands and Branding; Expansion; Growth and Development Strategy; Apparel and Accessories Industry

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Advertising Industry; Advertising Industry

19 Jun 2014
Blog Post

Exploring the World of Retail as an Intern at Walmart

consulting, and while I learned a ton, I wanted to see some execution. Thus, I knew I needed to work in industry rather than any sort of services firm, and I soon decided that... View Details

October 1995 (Revised March 1996)
Case

Executive Shirt Company, Inc.

By: Janice H. Hammond and Sylvie Ryckebusch

The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process. View Details

Keywords: Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States

28 Jul 2015
Working Paper Summaries

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008

Keywords: by Ryan Raffaelli; Apparel & Accessories; Apparel & Accessories

March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details