Publications

Article

Considerations of Fairness and Strategy: Experimental Data from Sequential Games

By: V. Prasnikar and A. E. Roth

Keywords: Fairness; Strategy; Analytics and Data Science; Games, Gaming, and Gambling

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

possibilities for an effective resolution. Instead, she urges managers to look beyond differences in practice to underlying principles. In many instances, this approach can help managers find a strategy that honors the company's values... View Details

Keywords: by Judith A. Ross

01 Dec 2013
News

Double Vision

The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the Marketing Unit. In a recent... View Details

Keywords: Arts, Entertainment

01 Apr 2001
News

Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments

social, environmental, and developmental influence of these large-scale projects can be enormous,” Esty notes. “The Mozal project employed seven thousand people during the construction phase. Along with the enduring benefits of technology... View Details

Keywords: Julia Hanna; Motorola; Air Transportation; Transportation; Business Schools & Computer & Management Training; Educational Services; Fabricated Metal Product Manufacturing; Manufacturing; Securities, Commodities, and Other Financial Investments; Finance; Telecommunications; Information

September 2019
Teaching Note

Western Governors University: 10x Vision

By: William R. Kerr and Coelin P. Scibetta

Teaching Note for HBS No. 819-093. View Details

Keywords: Education Systems; Online Learning; Higher Education; Internet and the Web; Expansion; Growth and Development Strategy; Education Industry; United States

March 2022 (Revised December 2022)
Case

Perch

By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley

In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details

November 1998 (Revised February 1999)
Case

Microsoft Office: Finding the Suite Spot

By: Stefan H. Thomke and Steven Sinofsky

Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details

Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Information Technology Industry; Information Technology Industry

02 Dec 2018
News

An Investor’s Guide to Climate Change: Risks and Opportunities

of living that the developed world takes for granted. The panelists agreed that the world is warming faster than scientists anticipated even a few years ago and that, for investors, a changing climate offers many opportunities. These include View Details

Keywords: Allison Webster; Electric Power Generation, Transmission, Distribution; Utilities; Management, Scientific, and Technical Consulting Services; Professional Services

05 Nov 2014
What Do You Think?

Are We Entering an Era of Neuromanagement?

Summing Up: Where Do We Draw the Line on the Use of Technology in Hiring Practices? The idea of using brain scans in hiring, while it generated limited enthusiasm among respondents to this month's column, nevertheless was rejected by only... View Details

Keywords: by James Heskett

28 Apr 2010
Research & Ideas

Earth Day Reflections

Below are the views that faculty shared with the HBS community on Earth Day. 1. Robert G. Eccles Senior Lecturer of Business Administration and author of One Report: Integrated Reporting for a Sustainable Strategy (This article, titled,... View Details

Keywords: by Staff

01 Mar 2013
News

Opening the Door

technologies on the health-care industry. A highly rated teacher, she is also an acclaimed public speaker, board member, and policy adviser whose expertise on health-care management has influenced private- and public-sector... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

January 1999 (Revised March 2001)
Case

MindSpring

By: Jeffrey F. Rayport

In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with... View Details

Keywords: Internet and the Web; Entrepreneurship; Mergers and Acquisitions; Customer Satisfaction; Growth and Development Strategy; Web Services Industry; United States

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

Marshall, fashion model Karlie Kloss, and “Magic Mike” star Cody Horn, have attended the program, sharing business challenges and contract strategies in the same room with mid- and senior-level executives who work for studios, networks,... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

01 Dec 2020
News

In Review

those with no experience get ready (thank heavens for the early investments we made in HBX, now HBS Online). Our IT team did wonders to get everyone the technology and connectivity to teach, learn, and work from home. Staff across the... View Details

December 2019
Case

Walmart Ecommerce (A): Picking up the Pace

By: Ramon Casadesus-Masanell and Karen Elterman

This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014.... View Details

Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States

April 1993 (Revised May 1994)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger

Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details

Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Information Technology Industry