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Show Results For
- All HBS Web
(6,297)
- People (9)
- News (1,030)
- Research (4,507)
- Events (17)
- Multimedia (10)
- Faculty Publications (3,199)
- Web
Online Creating Brand Value Course | HBS Online
This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next 6-week session starts September... View Details
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
seeing its real importance. It didn't help that economists also thought that selling was unimportant in influencing markets and that door-to-door selling declined in the United States in the final decades of the 20th century. But scholars... View Details
- 01 Mar 2003
- News
Naina Lal Kidwai
to the global automobile industry. Biotechnology and pharmaceutical firms are emerging as international players. There are also opportunities in infrastructure investment, such as telecom, ports, roads, and airports. Please comment on India’s View Details
- 03 Jan 2007
- First Look
First Look: January 3, 2007
pitch and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion. Purchase this exercise: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507045 Selling Biovail Short... View Details
Keywords: Sean Silverthorne
- 01 Sep 2012
- News
High Honors
launched Tokyo-based Rakuten, a 10,000-person company that began as an online shopping mall and now includes banking, travel, e-book, and credit card divisions. With a market capitalization of approximately... View Details
- June 2007
- Exercise
EZAmuse Negotiation Background (A)
By: G. Felda Hardymon and Ann Leamon
This is the background to an exercise in negotiation. A promising venture-capital-backed company, EZAmuse Communications, is raising a B round. Its existing backer, Reality Venture Partners, would like it to raise enough for six or nine months, when it will have... View Details
Keywords: Borrowing and Debt; Negotiation Deal; Valuation; Leadership Style; Venture Capital; Partners and Partnerships; Product; Germany
Hardymon, G. Felda, and Ann Leamon. "EZAmuse Negotiation Background (A)." Harvard Business School Exercise 807-007, June 2007.
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- 01 Jun 2010
- News
Merton Receives Prestigious Award
University Professor Robert Merton, a member of the HBS faculty since 1988 and cowinner of the 1997 Nobel Prize in Economics, recently received the Kolmogorov Medal from the University of London. He was honored for his distinguished work in the fields of research... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
center the company remodeled, is expected to cost about $200,000 to break even.) The sector is not of interest to venture capital or many angels. The company is too small for private equity. There is not enough of a track record of cash... View Details
- 01 Dec 2010
- News
Eight Join HBS Faculty
capital markets and firms’ social, environmental, and governance performance. Lakshmi Ramarajan, an assistant professor in the Organizational Behavior Unit, also had ties to HBS before joining the faculty.... View Details
- 24 May 2004
- Research & Ideas
When Reputation Trumps Regulation
governance violations were effectively cut off from the global capital markets and lost their future access to outside finance. A more reliable system for disclosure could allow far more firms from emerging... View Details
Keywords: by Ann Cullen
- October 2017
- Supplement
Snap Inc. Goes Public (B)
By: Lynn Sharp Paine and Will Hurwitz
Supplements the (A) case.
Snap Inc.’s chairman must decide how to address investor concerns about the company’s unprecedented plans to issue only non-voting shares in its upcoming IPO. View Details
Snap Inc.’s chairman must decide how to address investor concerns about the company’s unprecedented plans to issue only non-voting shares in its upcoming IPO. View Details
Keywords: Ethics; Capital Structure; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Going Public; Business and Shareholder Relations; Leadership; Management; Mobile and Wireless Technology; Venture Capital; Technology Industry; Telecommunications Industry; Information Technology Industry; United States; California
Paine, Lynn Sharp, and Will Hurwitz. "Snap Inc. Goes Public (B)." Harvard Business School Supplement 318-049, October 2017.
- 01 Jun 2001
- News
HBS Press Books in Brief
Relationships as Valuable Assets, by Robert C. Blattberg, Gary Getz, and Jacquelyn S. Thomas, is the first book to provide a unifying framework and practical tools for measuring customer value — the potential profitability of each... View Details
- 01 Dec 1998
- News
Scott P. Mason Remembered
and was appointed chair of the Finance area at HBS. For many years, Mason taught the School's Capital Markets elective. To keep that course relevant during the 1980s, a period of sweeping changes in the... View Details
- 01 Jun 2003
- News
Books
partnerships, however, science with commercial applications began thriving outside corporate R&D silos. And the availability of venture capital for technology start–ups made it harder to keep scientists with hot new ideas in–house. The... View Details
- 27 Feb 2024
- Blog Post
IFC India: Development while Decarbonizing - Understanding India’s Agriculture Landscape
the country. Naturally, smaller plots will have lower yield and, therefore, create income constraints for farmer’s livelihoods. Secondly, given such a large swath of the population depends on farming income, fertilizer is overused. Lastly, the lack of a robust... View Details
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
Venture capital firms ask themselves tough questions these days. Among them: how can they dig out of the dot-com collapse? How should they invest going forward? How should the leader of a firm strike the right note for the future? And is... View Details
- December 2008 (Revised February 2015)
- Case
A.J. Washington: Retaining an NFL Star
By: Andrew Wasynczuk and Nicole Shae Bennett
General Manager Luke Kolville, of the Los Angeles Spartans, struggles with the best approach to negotiate a long-term contract for his star quarterback. The agent for Washington is relatively new to the industry and has his sights set particularly high. Kolville needs... View Details
Keywords: Retention; Human Capital; Contracts; Managerial Roles; Negotiation; Groups and Teams; Sports Industry; Los Angeles
Wasynczuk, Andrew, and Nicole Shae Bennett. "A.J. Washington: Retaining an NFL Star." Harvard Business School Case 909-033, December 2008. (Revised February 2015.)
- August 2018
- Case
Tapping Growth at Lord Hobo Brewing Company
By: Ethan Rouen and Susanna Gallani
Lord Hobo Brewing Company accounts for its inventory process as it prepares to create its first set of professional financial statements for investors. View Details
Keywords: Inventory; Start-ups; Craft Brewing; Investing; GAAP; Brand Management; Accounting; Working Capital; Entrepreneurship; Private Equity; Business Startups; Business and Shareholder Relations; Food and Beverage Industry; Boston; New England; United States
Rouen, Ethan, and Susanna Gallani. "Tapping Growth at Lord Hobo Brewing Company." Harvard Business School Case 119-028, August 2018.
- June 1999
- Case
Major League Baseball--1999
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.