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Publications

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    • Faculty Publications  (49)

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    • All HBS Web  (339)
      • Faculty Publications  (49)

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      • January–March 2025
      • Article

      Transitioning from Responsible and Reactive to Deeply Responsible and Proactive International Business

      By: Geoffrey G. Jones, Teresa da Silva Lopes, Pavida Pananond, Rob van Tulder, Noemi Sinkovics and Rudolf R. Sinkovics
      This article aims to explore the role of multinational enterprises in addressing grand societal challenges, emphasizing the need for integrating environmental and social aspects into business models. It offers an analysis of how principles and values can guide engaged... View Details
      Keywords: Corporate Social Responsibility and Impact; Business Model; Multinational Firms and Management
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      Jones, Geoffrey G., Teresa da Silva Lopes, Pavida Pananond, Rob van Tulder, Noemi Sinkovics, and Rudolf R. Sinkovics. "Transitioning from Responsible and Reactive to Deeply Responsible and Proactive International Business." Critical Perspectives on International Business 21, no. 2 (January–March 2025): 196–225.
      • November 2024
      • Case

      FedEx Cyberattack (A): Navigating the NotPetya Storm

      By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter
      In 2017, FedEx’s European division — acquired the year before for $5 billion — was hit by a devastating cyberattack that destroyed thousands of computers and business systems across several countries. Corporate Chief Information Officer Rob Carter put the company’s... View Details
      Keywords: Cybersecurity; Crisis Management; Disruption; Planning; Transportation Industry; United States; Europe
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      Gibson, Hise, Frank Nagle, Alicia Dadlani, and Martha Hostetter. "FedEx Cyberattack (A): Navigating the NotPetya Storm." Harvard Business School Case 625-049, November 2024.
      • January 2024 (Revised June 2024)
      • Case

      School of Rock: Tuning into Structured Empowerment (A)

      By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg
      In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details
      Keywords: Business Growth and Maturation; Business Plan; Change Management; Transformation; Communication Strategy; Decisions; Curriculum and Courses; Teaching; Employee Relationship Management; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Style; Marketing Strategy; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Franchise Ownership; Performance Expectations; Performance Improvement; Strategic Planning; Attitudes; Conflict Management; Corporate Strategy; Applications and Software; Technology Adoption; Education Industry; Music Industry; Massachusetts; United States
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      Sandino, Tatiana, Jeffrey Rayport, Samuel Grad, and Stacy Straaberg. "School of Rock: Tuning into Structured Empowerment (A)." Harvard Business School Case 124-043, January 2024. (Revised June 2024.)
      • 15 Apr 2023
      • Conference Presentation

      Autonomous Systems

      By: Hise O. Gibson, Rob Wittman, Brandon Tseng, Nini Hamrick and Tim Booher
      Autonomous systems have been on the front lines and front pages in the war in Ukraine, yet there are many unanswered questions regarding their future role and capabilities. Currently, these systems are employed in myriad use cases in logistics, intelligence, and... View Details
      Keywords: War; Technology Adoption
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      "Autonomous Systems." Paper presented at the Technology and National Security Conference, MIT Sloan School of Management, Global Security Technology Club and Harvard Business School, Aerospace & Defense Club, Cambridge, MA, USA, April 15, 2023.
      • April 15, 2015
      • Article

      What to Do If a Feud Threatens Your Family Business

      By: Josh Baron and Rob Lachenauer
      Keywords: Family and Family Relationships; Family Business; Conflict and Resolution
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      Baron, Josh, and Rob Lachenauer. "What to Do If a Feud Threatens Your Family Business." Harvard Business Review (website) (April 15, 2015).
      • March 2023
      • Supplement

      Halftime for Heidelberg

      By: Debora L. Spar
      The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University.
      Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces... View Details
      Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio; United States
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      Spar, Debora L. "Halftime for Heidelberg." Harvard Business School Multimedia/Video Supplement 721-701, March 2023. (Click here to access this case.)
      • September 26, 2022
      • Article

      Is Your Family Office Built for the Future?

      By: Josh Baron and Rob Lachenauer
      Family offices can provide a number of benefits, including privacy, customization, and having your own team to handle a wide range of services, such as guiding family philanthropy, managing shared properties, or even managing household help. Successful principals in... View Details
      Keywords: Business Offices; Family and Family Relationships
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      Baron, Josh, and Rob Lachenauer. "Is Your Family Office Built for the Future?" Harvard Business Review (website) (September 26, 2022).
      • July 19, 2021
      • Article

      Do Most Family Businesses Really Fail by the Third Generation?

      By: Josh Baron and Rob Lachenauer
      Perhaps the most commonly-cited statistic about family businesses is their failure rates. Most articles or speeches about family businesses start with some version of the “three-generation rule,” which suggests that most don’t survive beyond three generations. But that... View Details
      Keywords: Family Business; Success; Perception
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      Baron, Josh, and Rob Lachenauer. "Do Most Family Businesses Really Fail by the Third Generation?" Harvard Business Review (website) (July 19, 2021).
      • January–February 2021
      • Article

      A Culture of Continuity Is Key to Family Business Longevity

      By: Josh Baron and Rob Lachenauer
      Keywords: Family Business; Organizational Culture; Success
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      Baron, Josh, and Rob Lachenauer. "A Culture of Continuity Is Key to Family Business Longevity." Family Business Magazine 32, no. 1 (January–February 2021): 24–29.
      • January–February 2021
      • Article

      Build a Family Business That Lasts

      By: Josh Baron and Rob Lachenauer
      Judging from how they’re portrayed in the media, it would be easy to dismiss family businesses as hotbeds of power-playing, backstabbing, and favor-currying, ultimately destined to fail; think of the Murdochs and News Corp, or the Redstones and National Amusements, to... View Details
      Keywords: Family Business; Success; Ownership Type; Governing and Advisory Boards; Management Succession
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      Baron, Josh, and Rob Lachenauer. "Build a Family Business That Lasts." Harvard Business Review 99, no. 1 (January–February 2021): 112–121.
      • 2021
      • Book

      Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise

      By: Josh Baron and Rob Lachenauer
      Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business--and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most... View Details
      Keywords: Family Business; Entrepreneurship; Family and Family Relationships; Outcome or Result; Business Model; Conflict and Resolution; Organizational Culture
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      Baron, Josh, and Rob Lachenauer. Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise. Harvard Business Review Press, 2021.
      • August 2020 (Revised November 2024)
      • Case

      NextView Ventures

      By: Jo Tango and Nori Gerardo Lietz
      David Beisel, Rob Go, and Lee Hower are non-partners at different-and-established venture capital (VC) firms. They decide to leave their positions to start a new seed-stage VC firm. The case covers the genesis of the firm, the formulation of its strategy and... View Details
      Keywords: Entrepreneurship; Venture Capital; Business Startups; Strategy
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      Tango, Jo, and Nori Gerardo Lietz. "NextView Ventures." Harvard Business School Case 821-031, August 2020. (Revised November 2024.)
      • June 2020
      • Case

      In-housing Digital Marketing at Sprint Corp.

      By: David E. Bell, Rajiv Lal and Olivia Hull
      In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
      Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
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      Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
      • February 2020
      • Case

      Halftime for Heidelberg

      By: Debora L. Spar
      The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a... View Details
      Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio
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      Spar, Debora L. "Halftime for Heidelberg." Harvard Business School Case 720-021, February 2020.
      • January–February 2020
      • Article

      Are You Undervaluing Your Customers?: It’s Time to Start Measuring and Managing Their Worth

      By: Rob Markey
      Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers.

      Loyalty-leading companies operate differently. They create systems for... View Details

      Keywords: Customer Experience; Customer Value; Customer Centric Initiative; Customer Focused Organization; Customer Lifetime Value; Customer Focus and Relationships; Customer Value and Value Chain; Operations; Business Strategy
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      Markey, Rob. "Are You Undervaluing Your Customers? It’s Time to Start Measuring and Managing Their Worth." Harvard Business Review 98, no. 1 (January–February 2020): 42–50.
      • April 7, 2017
      • Article

      Signs You’re Losing Control of Your Family Business

      By: Josh Baron and Rob Lachenauer
      These red flags signal the need to reassert authority. View Details
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      Baron, Josh, and Rob Lachenauer. "Signs You’re Losing Control of Your Family Business." Harvard Business Review (website) (April 7, 2017).
      • September 20, 2016
      • Article

      The 5 Models of Family Business Ownership

      By: Josh Baron and Rob Lachenauer
      Choosing one is among your most important decisions. View Details
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      Baron, Josh, and Rob Lachenauer. "The 5 Models of Family Business Ownership." Harvard Business Review (website) (September 20, 2016).
      • April 21, 2016
      • Article

      Warren Buffett’s Risky Final Bet

      By: Josh Baron and Rob Lachenauer
      Keywords: Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Risk and Uncertainty; Leadership
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      Baron, Josh, and Rob Lachenauer. "Warren Buffett’s Risky Final Bet." Harvard Business Review (website) (April 21, 2016).
      • January 8, 2016
      • Article

      When You’ve Made Enough Money to Cause Family Tension

      By: Josh Baron, Rob Lachenauer and Diane Coutu
      This article discusses the transition successful business founders face when moving from intense business focus to managing significant wealth in their "Second Act." It highlights the shift towards creating a family enterprise, requiring shared financial... View Details
      Keywords: Wealth; Family Business; Management Succession; Transition; Family and Family Relationships
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      Baron, Josh, Rob Lachenauer, and Diane Coutu. "When You’ve Made Enough Money to Cause Family Tension." Harvard Business Review (website) (January 8, 2016).
      • September 8, 2015
      • Article

      Making Better Decisions in Your Family Business

      By: Josh Baron, Rob Lachenauer and Sebastian Ehrensberger
      Family businesses face complex decisions, from CEO succession to business strategies. A "four-room" model helps structure decision-making in these businesses: Owner Room (ownership goals and board election), Board Room (performance monitoring and CEO appointment),... View Details
      Keywords: Family Business; Decisions; Business Strategy; Goals and Objectives; Management Succession; Talent and Talent Management
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      Baron, Josh, Rob Lachenauer, and Sebastian Ehrensberger. "Making Better Decisions in Your Family Business." Harvard Business Review (website) (September 8, 2015).
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