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  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

List, an annual compilation of promising scripts recommended by anonymous Hollywood insiders. In a new working paper, Judgement Aggregation in Creative Production: Evidence from the Movie Industry, Luo and her two co-authors—Jeffrey... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • 26 Jun 2012
  • First Look

First Look: June 26

India, ask for another assignment, or look at other opportunities outside the company? Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/312072-PDF-ENG Transforming Verizon: A Platform for Change Rosabeth Moss Kanter and Matthew BirdHarvard Business School... View Details
Keywords: Sean Silverthorne
  • January 2021 (Revised March 2021)
  • Supplement

E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Grocery Delivery; Margins; Retention; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; United States
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  • January 2021 (Revised March 2021)
  • Exercise

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
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  • 01 Nov 1999
  • Research & Ideas

Companies, Cultures and the Transformation to the Transnational

concentrated in Japan); and all technology and new product development came from headquarters. The delegation of responsibility and authority was more constrained than at either Philips or General Electric,... View Details
Keywords: by Christopher A. Bartlett & Sumantra Ghoshal
  • October 2017
  • Article

Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
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  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

factors investigated were found to be significant for at least one segment, only consumer price index, personal savings rate, and real gross domestic product were strongly significant. To explore further the dynamics of the segments and... View Details
Keywords: Sean Silverthorne
  • July 2008 (Revised May 2009)
  • Case

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts
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  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details
Keywords: Consumer Products / Retail
  • September 2010 (Revised April 2015)
  • Case

Taj Hotels, Resorts and Palaces

By: Rohit Deshpande and Mona Sinha
The Taj Hotels, Palaces, and Resorts introduced a new brand architecture to counter lack of differentiation and confused positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury... View Details
Keywords: Growth Management; Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Accommodations Industry; India
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  • 26 Jan 2016
  • First Look

January 26, 2016

a set of practices to guide firms as they adopt ambidexterity. Senior leadership is crucial here. We discuss the importance of leading in a consistently inconsistent fashion. Readers will come away with a View Details
Keywords: Sean Silverthorne
  • August 1988 (Revised February 1992)
  • Case

Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Auto Industry; Motorcycle Industry; Japan; United Kingdom
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  • 01 Mar 2011
  • First Look

First Look: March 1

channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2020
  • Research & Ideas

Do Private Equity Buyouts Get a Bad Rap?

firms often hunt for target companies they see as undervalued. By cutting costs or reorganizing, the acquirer can improve productivity and position the firm for profitable operations or a future sale. In some quarters, fears persist that... View Details
Keywords: by Michael Blanding; Financial Services; Banking
  • 23 Dec 2009
  • Working Paper Summaries

The Global Agglomeration of Multinational Firms

Keywords: by Laura Alfaro & Maggie Chen
  • November 2019 (Revised December 2020)
  • Case

Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno
Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a... View Details
Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America
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  • Web

Investment Banking & Securities Underwriting | Baker Library | Bloomberg Center | Harvard Business School

M. Mazur and Myron Samuel. Principles of Organization Applied to Modern Retailing . New York: Harper & Bros., 1927. R. H. Macy & Co., Inc., Stock Certificate, October 1, 1926. Lehman Brothers Deal Books, Baker Library, Harvard Business... View Details
  • Spring 2012
  • Article

Sustainability at Dow Chemical

By: Robert G. Eccles, Kathleen M. Perkins and Mark Weick
Dow Chemical Company, which was founded in 1894, is now the second-largest chemical company in the world. From the outset, the company has been committed to high-technology research and commercial innovation in chemistry, advanced materials, and agro-sciences. But if... View Details
Keywords: Value Creation; Corporate Strategy; Chemicals; Environmental Sustainability; Innovation and Invention; Chemical Industry
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  • Article

Unconventional Insights for Managing Stakeholder Trust

By: Michael Pirson and Deepak Malhotra
Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust... View Details
Keywords: Values and Beliefs; Knowledge Use and Leverage; Organizational Culture; Business and Stakeholder Relations; Perspective; Trust; Cooperation
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  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

companies are monitoring Twitter for complaints and asking how can we intervene?” Social collectiveness also lets marketers crowd-source brand messages from actual fans who already discuss the brand on social media. Today's fans can be proactive in delivering their... View Details
Keywords: by Carmen Nobel; Advertising