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  • All HBS Web  (3,017)
    • People  (24)
    • News  (825)
    • Research  (1,597)
    • Events  (15)
    • Multimedia  (41)
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Show Results For

  • All HBS Web  (3,017)
    • People  (24)
    • News  (825)
    • Research  (1,597)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,103)
← Page 20 of 3,017 Results →
  • 2013
  • Working Paper

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details
Keywords: Books; Quality; Experience and Expertise; Relationships; Publishing Industry
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Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Harvard Business School Working Paper, No. 12-080, March 2012. (Revise and Resubmit, Journal of Economic Behavior & Organization; Revised August 2013.)
  • May 2023
  • Article

A Public Health Approach to Negative News Media: The 3-to-1 Solution

By: Tyler VanderWeele and Arthur C. Brooks
There is clear evidence that the prevalence of negative media reporting has increased substantially over the past years. There is evidence also that this negative reporting adversely affects social interactions, as well as health and well-being outcomes. Given the wide... View Details
Keywords: News; Social Networks; Contagion; Population Health; Media; Health; Welfare; Organizational Change and Adaptation; Journalism and News Industry
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VanderWeele, Tyler, and Arthur C. Brooks. "A Public Health Approach to Negative News Media: The 3-to-1 Solution." American Journal of Health Promotion 37, no. 4 (May 2023): 447–449.
  • Career Coach

Cathy Hutchinson

Cathy (Kellogg '01) is a member of the Career & Professional Development team and coaches students and alumni interested in entertainment/ media & technology career paths.  In addition to managing external marketing,... View Details
Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media
  • December 1978 (Revised March 1992)
  • Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
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Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
  • Career Coach

Marc Herson

Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company... View Details
Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media
  • March 2018
  • Article

Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions

By: Tsedal Neeley and Paul Leonardi
Despite the recognition that knowledge sharing among employees is necessary to enact knowledge strategy, little is known about how to enable such sharing. Recent research suggests that social media may promote knowledge sharing because they allow social lubrication and... View Details
Keywords: Knowledge Sharing; Strategy; Social and Collaborative Networks; Employees; Interactive Communication; Trust
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Neeley, Tsedal, and Paul Leonardi. "Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions." Special Issue on Strategy Processes and Practices: Dialogues and Intersections. Strategic Management Journal 39, no. 3 (March 2018): 922–946.
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly became clear that there are two major ways in which companies... View Details
  • 02 Oct 2019
  • Cold Call Podcast

Can Gimlet Turn a Podcast Network into a Disruptive Platform?

Keywords: Re: John A. Deighton & Jeffrey F. Rayport; Media & Broadcasting
  • winter 2009
  • Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
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Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
  • May 30, 2019
  • Article

Twitter Is Showing More Ads Instead of Better Ideas

By: Scott Duke Kominers
A social media company that doesn’t know much about its users needs to work harder on its business model. View Details
Keywords: Twitter; Business Model; Advertising; Strategy; Social Media
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Kominers, Scott Duke. "Twitter Is Showing More Ads Instead of Better Ideas." Bloomberg Opinion (May 30, 2019).
  • 27 Oct 2017
  • News

The selfie’s gone, but the damage is done

  • November 2018
  • Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
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Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
  • Research Summary

Overview

By: Nancy F. Koehn
My research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Using the lens of history, my work examines how individual leaders from business, government and other walks accomplish important—often seemingly... View Details
Keywords: Courageous Leadership In Turbulent Times; Emotional Experience Of Leaders; History Of Leadership; Leadership; Entrepreneurship; History; Media And Broadcasting Industry; Health Industry; Beauty And Cosmetics Industry; Fashion Industry; Advertising Industry; United States; Europe
  • October 2008 (Revised November 2009)
  • Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details
Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States
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Deighton, John A., and Leora Kornfeld. "Obama versus Clinton: The YouTube Primary." Harvard Business School Case 509-032, October 2008. (Revised November 2009.) (request a courtesy copy.)
  • 13 Jul 2021
  • News

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

  • Research Summary

The "New" Corporate Communications

By: Stephen A. Greyser
Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics... View Details
  • 05 Jan 2017
  • News

The U.S. Media’s Problems Are Much Bigger than Fake News and Filter Bubbles

  • May 2020
  • Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
  • August 1990
  • Case

NASA After Challenger: Restoring an Image

By: Stephen A. Greyser and Norman Klein
In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details
Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management
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Greyser, Stephen A., and Norman Klein. "NASA After Challenger: Restoring an Image." Harvard Business School Case 591-009, August 1990.
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