Publications

August 2023 (Revised September 2023)
Case

T.G.S. Transportation: Battery Electric or Hydrogen?

By: Willy C. Shih

Peter Schneider, the President of T.G.S. Transportation, Inc., faced a choice. His company operated drayage trucks that moved containerized cargo between the Ports of Los Angeles, Long Beach, and Oakland to customers across the State of California, with a focus on the... View Details

Keywords: Decarbonization; Clean Technology; Energy; Energy Policy; Renewable Energy; Environmental Sustainability; Truck Transportation; Transportation Industry; United States; California

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

April 1998
Case

Jim Sharpe: Extrusion Technology, Inc. (C)

By: H. Kent Bowen and Barbara Feinberg

Jim Sharpe, president of Extrusion Technology, describes the first five years at the aluminum extrusion company he purchased. He begins with day one as he introduced himself to the employees in 1987 and assured them of the company's continuity. Over the next two years,... View Details

Keywords: Acquisition; Forecasting and Prediction; Cost Management; Profit; Innovation Strategy; Marketing Strategy; Problems and Challenges; Business and Stakeholder Relations; Mining Industry

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

In Driven: How Human Nature Shapes Our Choices, the authors combine the latest thinking from the biological and social sciences to lay out a new theory on human nature. The idea: We are all influenced and guided by four drives: acquiring,... View Details

Keywords: by Paul Lawrence & Nitin Nohria

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

followed by flexible execution. McDonald says that might seem like the reverse of a good strategy—shouldn’t a new firm be flexible at the beginning to see what works? But he says focused selection earlier is... View Details

Keywords: by Lane Lambert

2021
Article

Consumer Disclosure

By: Tami Kim, Kate Barasz and Leslie John

As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer... View Details

Keywords: Disclosure; Passive Disclosure; Information; Internet and the Web; Consumer Behavior; Situation or Environment

Read Now

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

Entrants grow and improve; incumbents choose flight. As disruptive attackers follow their own sustaining trajectories, they make inroads into the low end of the market or begin pulling less demanding customers into a View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

04 Feb 2022
Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details

Keywords: by Dina Gerdeman

November 2013
Teaching Note

8 Spruce Street

By: Arthur I Segel

The case begins in March 2009 during the depths of the recession with Forest City Ratner (FCR) Companies, a New York City based developer, facing the decision to halt construction half-way on 8 Spruce Street, the tallest residential tower in the Western Hemisphere, or... View Details

Keywords: Real Estate; Investment; Real Estate Industry; Japan

August 2009 (Revised September 2011)
Case

Whole Foods: Balancing Social Mission and Growth

By: Christopher Marquis, Marya Besharov and Bobbi Thomason

In 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet... View Details

Keywords: Business Model; Leadership; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Retail Industry; United States

July 2024 (Revised January 2025)
Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

December 2009
Article

Restructuring Within an Academic Health Center to Support Quality and Safety: The Development of the Center for Quality and Safety at the Massachusetts General Hospital

By: Richard Bohmer, Jonathan David Bloom, Elizabeth Mort MD, Akinluwa Demehin and Gregg Meyer MD

Recent focus on the need to improve the quality and safety of health care has created new challenges for academic health centers (AHCs). Whereas previously quality was largely assumed, today it is increasingly quantifiable and requires organized systems for... View Details

Keywords: Health Care and Treatment; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Performance Improvement; Quality; Safety; Massachusetts

Find at Harvard

July 2020 (Revised November 2020)
Case

Gera Developments: Leadership at a Crossroads

By: Christina R. Wing and John Masko

For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for urban Indian families. Over the 2010s,... View Details

Keywords: Buildings and Facilities; Business Growth and Maturation; Construction; Geographic Location; Global Strategy; Globalized Firms and Management; Housing; Leadership Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Family and Family Relationships; Urban Development; Customization and Personalization; Real Estate Industry; Maharashtra; India; United States

04 Jun 2018
What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

to executives fired for inappropriate workplace behavior? Now let’s revisit the original issue. The attempted re-entry into the work world by the wave of recently fired senior executives with CEO potential is likely to begin this summer,... View Details

Keywords: by James Heskett

02 Mar 2021
HBS Case

The Tulsa Massacre: Is Racial Justice Possible 100 Years Later?

able to begin talking about such a difficult episode and fraught question.” Those opposed to reparations point to the fact that so much time has passed since the damage, and that neither the victims nor the perpetrators are still living.... View Details

Keywords: by Michael Blanding

February 2004
Article

Launching a World-Class Joint Venture

By: James Bamford, David Ernst and David G. Fubini

More than 5,000 joint ventures, and many more contractual alliances, have been launched worldwide in the past five years. Companies are realizing that JVs and alliances can be lucrative vehicles for developing new products, moving into new markets, and increasing... View Details

Keywords: Mergers ＆ Acquisitions; Strategic Alliances; Joint Ventures; Alliances; Organizational Structure; Alignment; Mergers and Acquisitions

October 2011 (Revised May 2015)
Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson

When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details

Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America