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(4,714)
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- Research (3,340)
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- Faculty Publications (2,269)
Show Results For
- All HBS Web
(4,714)
- People (2)
- News (688)
- Research (3,340)
- Events (31)
- Multimedia (31)
- Faculty Publications (2,269)
- 2007
- Chapter
Effects of Pseudo-Lensing and Pseudo-Dispersion in Curved Radiation Shields and Collimators: Effects on Measurements
By: Mike Horia Teodorescu
Teodorescu, Mike Horia. "Effects of Pseudo-Lensing and Pseudo-Dispersion in Curved Radiation Shields and Collimators: Effects on Measurements." In Sensors for Harsh Environments III. Vol. 6757, edited by Hai Xiao and Anbo Wang. Proceedings of SPIE—the International Society for Optical Engineering. Bellingham, WA: SPIE, 2007.
- January 12, 2014
- Other Article
Better Measuring a Country: GDP Is Not the Best Way to Quantify National Success
Porter, Michael E. "Better Measuring a Country: GDP Is Not the Best Way to Quantify National Success." Boston Globe (January 12, 2014).
- 1981
- Chapter
Productivity Measurement at the Level of the Firm: An Application within the Service Industry
By: Hirotaka Takeuchi
- 2021
- Article
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
- Article
Mandate Outcomes Reporting
By: Robert S. Kaplan and Michael E. Porter
Currently, few health care providers measure and report their patient outcomes, which leads to several problems. Attempts to introduce price transparency without outcomes transparency could trigger a “race to the bottom.” Should Medicare coverage be expanded to... View Details
Keywords: Outcomes Reporting; Outcomes Measurement; Medicare; Medicaid; Health Care and Treatment; Outcome or Result; Measurement and Metrics
Kaplan, Robert S., and Michael E. Porter. "Mandate Outcomes Reporting." Health Management, Policy and Innovation 4, no. 3 (December 2019).
- April 2021
- Exercise
Valuing Employment Exercise
By: George Serafeim, Ethan Rouen and Katie Panella
The Valuing Employment exercise can be used to show the importance of impact measurement in designing incentives and contracts. The exercise has two phases. In the first phase, participants play the role of managers at the State of Massachusetts Infrastructure... View Details
Keywords: Bid Evaluation; Workforce; Impact Measurement; Bids and Bidding; Contracts; Design; Measurement and Metrics
Serafeim, George, Ethan Rouen, and Katie Panella. "Valuing Employment Exercise." Harvard Business School Exercise 121-086, April 2021.
- 09 Dec 2015
- Working Paper Summaries
Big Data and Big Cities: The Promises and Limitations of Improved Measures of Urban Life
- March 2015 (Revised February 2017)
- Case
Shanghai: GDP Apostasy
By: George Serafeim
Balancing economic growth alongside environmental sustainability and social inclusion was becoming increasingly important in China. The case describes Shanghai's decision to abandon growth of Gross Domestic Product (GDP) as its primary metric of measuring success.... View Details
Keywords: China; Gdp; Measurement; Measurement Problems; Accountability; Sustainability; Sustainable Development; Strategy Execution; Strategy; Balanced Scorecard; Strategy Map; Macroeconomics; Measurement and Metrics; Corporate Accountability; Accounting; Environmental Sustainability; Development Economics; Corporate Governance; Shanghai
Serafeim, George, Rebecca Henderson, and David Freiberg. "Shanghai: GDP Apostasy." Harvard Business School Case 115-042, March 2015. (Revised February 2017.)
- July 22, 2014
- Blog Post
What Impact? Resist Taking Credit for Results You Can't Achieve
By: Alnoor Ebrahim and V. Kasturi Rangan
Ebrahim, Alnoor, and V. Kasturi Rangan. "What Impact? Resist Taking Credit for Results You Can't Achieve." Giving Thoughts (Conference Board blog) (July 22, 2014).
- 1980
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: S. Ash, C. Duhaime and J. Quelch
Ash, S., C. Duhaime, and J. Quelch. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 263–279. Montreal: Administrative Sciences Association of Canada, 1980.
- November 1995 (Revised January 1997)
- Teaching Note
Measure of Delight, A: The Pursuit of Quality at AT&T Universal Card Services (A) TN
By: Robert H. Hayes
Teaching Note for (9-694-047). View Details
Keywords: Telecommunications Industry
- February 2019 (Revised October 2019)
- Teaching Note
The Rise Fund: TPG Bets Big on Impact
By: Vikram S Gandhi, Caitlin Reimers Brumme and Sarah Mehta
Teaching Note for HBS No. 318-041. View Details
- June 2014
- Article
Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves
By: Benjamin Edelman
How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their... View Details
Keywords: Online Advertising; Measurement; Mismeasurement; Fraud; Invisible; Digital Marketing; Misleading and Fraudulent Advertising; Marketing Strategy
Edelman, Benjamin. "Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves." Journal of Advertising Research 54, no. 2 (June 2014): 127–132.
- 2023
- Article
Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study
By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details
Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry
Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study." JMIR Formative Research 7 (2023).
- 15 Jun 2004
- Conference Presentation
What is the Best Measure of Adiposity for Predicting Testosterone? Results from the Massachusetts Male Aging Study
By: William B. Simpson, Frances J. Hayes, Andre B. Araujo and John B. McKinlay
Keywords: Measurement and Metrics; Health Testing and Trials; Age Characteristics; Gender Characteristics; Massachusetts
Simpson, William B., Frances J. Hayes, Andre B. Araujo, and John B. McKinlay. "What is the Best Measure of Adiposity for Predicting Testosterone? Results from the Massachusetts Male Aging Study." Paper presented at the Enocrine Society Annual Meeting, New Orleans, LA, June 15, 2004.
- 8 May 2003 - 9 May 2003
- Lecture
Developing Ethics Programs and Measuring Their Effectiveness." Panelist. "Director's Institute Inaugural Program: Intensive Education for Corporate Directors
By: Lynn S. Paine
Paine, Lynn S. Developing Ethics Programs and Measuring Their Effectiveness." Panelist. "Director's Institute Inaugural Program: Intensive Education for Corporate Directors. Lecture at the Conference Board Directors' Institute Program: Intensive Education for Corporate Directors, Conference Board, New York, NY, May 8–9, 2003.
- 09 May 2016
- Working Paper Summaries