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- All HBS Web
(2,479)
- People (4)
- News (452)
- Research (1,694)
- Events (3)
- Multimedia (5)
- Faculty Publications (856)
- January–February 2025
- Article
Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing
By: Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley
For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower... View Details
Keywords: Technological Innovation; AI and Machine Learning; Analytics and Data Science; Product Development; Competitive Advantage
Bojinov, Iavor, David Holtz, Ramesh Johari, Sven Schmit, and Martin Tingley. "Want Your Company to Get Better at Experimentation? Learn Fast by Democratizing Testing." Harvard Business Review 103, no. 1 (January–February 2025): 96–103.
- March 2016 (Revised February 2020)
- Teaching Note
Compass Group: The Ascension Health Decision
By: Ryan W. Buell
In 2012, Compass Group (Compass) was on the verge of closing a $2 billion deal with Ascension Health (Ascension), one of the largest healthcare systems in the United States. Under the deal, Compass would provide foodservice management and cleaning services for 86 of... View Details
- 19 Mar 2018
- Sharpening Your Skills
8 Ways To Be An Environmentally Conscious Manager
organize a project that spans professions, industries, and even nations? A new book by Amy Edmondson and Susan Salter Reynolds describes the approach of 'big teaming' with a case study of a high-profile smart city. Don’t be afraid View Details
- September 2013
- Case
Advanced Leadership Pathways: Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia
By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
In 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental... View Details
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
to determine the best ways to develop prize competitions to maximize participation, the evidence shows that they can be a valuable approach View Details
Keywords: by Michael Blanding
- April 2018
- Teaching Note
Formlabs: Selling a New 3D Printer
By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
- 09 Mar 2021
- News
Empowering School Leaders to Meet Today's Challenges
you to approach these challenges more formulaically, with a sound, proven rationale and strategy behind your decision-making process,” she explains. “That’s been critically... View Details
Keywords: Jennifer Gillespie
- 02 Jun 2015
- News
Pointing the Way to a Better World
no problem in presenting facts that lead to change. An in-depth look at proven, evidence-based strategies, A Path Appears is a kind of primer on how anyone—indeed, WuDunn hopes, everyone—can help to make the... View Details
Keywords: Margie Kelley
- 01 Apr 2015
- Research & Ideas
The Slow, Steady Battle to Fix Cancer Care
Developed in 2006, the Value-Based Health Care Delivery strategy includes a seven-part agenda to restructure health care. Part one calls for creating "integrated practice units," each organized... View Details
- 24 Apr 2014
- News
Training great principals to lead great schools
impact on more than 300,000 students in schools nationwide. The idea for New Leaders was developed by Fenton and a group of other Harvard students in 2000 as an approach to an impending shortage of school... View Details
- 13 Oct 2016
- News
Adding Muscle to the Fight Against Disease
portfolio of programs in parallel.” In an industry where serial entrepreneurship is the norm, Cytokinetics’s approach instead requires “a strategy based on sustainability and durability” that includes... View Details
Keywords: Deborah Blagg
- May 2013 (Revised May 2014)
- Case
Innovation at the Boston Consulting Group
By: Robert G. Eccles, Das Narayandas and Penelope Rossano
This case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations. View Details
Keywords: Innovation; Strategy Consulting; Professional Service Firm; Knowledge Management; Client Management; Product Development; Leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry
Eccles, Robert G., Das Narayandas, and Penelope Rossano. "Innovation at the Boston Consulting Group." Harvard Business School Case 313-137, May 2013. (Revised May 2014.)
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
he trained the store's sales clerks, how they approached customers, what they did for customers, how hard the sales pitch was, and whether they treated women who appeared to be wealthier differently than... View Details
Keywords: by Martha Lagace
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
to lose money if they grant price discounts in-store to inquiring customers—although some will do so to appease an angry customer or through a sense of fairness. In some cases,... View Details
- 11 Oct 2021
- Blog Post
Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)
years at HBS, allowed her to pick up experiences, skills, and knowledge that would help her carve a path from chemical engineering and supply chain to climate operations View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
this new market and product category to take off, but if they become the cognitive referent, they get an unequal share of the gains from doing so.” Is there a roadmap or strategy that firms can follow View Details
- 01 Mar 2012
- News
Learning to Speak the Language of Business
Mikitani Main article: Where Innovation Rules Case study: Englishnization at Rakuten From Pinterest to Kobo, how Japan's Rakuten is building a global internet giant (Wired.co.uk) You might call Hiroshi Mikitani (MBA 1993) the Jeff Bezos... View Details
- 2008
- Working Paper
Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures
By: Mikolaj Jan Piskorski and Nitin Nohria
This paper develops an exchange-network perspective on corporate diversification and proposes two measures of corporate scope: structural closure and structural exposure. Structural closure focuses on exchanges of goods and services inside the firm... View Details
- 01 Aug 2012
- What Do You Think?
Should CEOs Worry About ‘Too Big to Succeed?’
cause the lack of sufficient organic growth as opposed to the growth by mergers and acquisitions. As he put it, "Toobigs are enormously complex, with massive, self defeating strategies at war within,... View Details
- 18 Nov 2022
- HBS Case
What Does It Take to Safeguard a Legacy in Asset Management?
networking-based hiring. Success presents a strategy dilemma Brown Capital’s flagship fund was closed to new investors in 2013. By 2021, the year examined in the case study, it was fast View Details