E-commerce - Publications - Faculty & Research

Mexican firms. But Gaia Design has not grown the way that Philippe Cahuzac (MBA 2014) and his two cofounders—former coworkers at an online furniture company in Brazil—had anticipated. Compared with the United States or even Brazil, Mexico has an unsophisticated View Details

01 Dec 2004
News

Ideas: Faculty Research Online

work of the School’s Life Sciences & Health Care Initiative, which brings together faculty from diverse areas of HBS to conduct research on the sector and prepare future leaders in these two important areas. Start to Measure Your View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2018
News

The Evolution of Modern Pricing Models

necessarily beneficial for e-commerce vendors. What led you to make that argument? TT: Amazon has been a leader in the idea of reducing friction in shopping. One click, you’ve bought your books. So other companies also wanted to reduce... View Details

29 Jun 2016
Blog Post

Emerging Into Singapore

mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an over-arching company that links its 6 fashion retail View Details

Keywords: Technology; Consumer Products / Retail

01 Apr 2000
News

At Cyberposium, Amazon's Bezos Debunks Internet Myths

movie theaters did with the advent of television. Myth #2: There are no barriers to entry on the Internet. What about the huge sums, asked Bezos, that Amazon and other e-commerce companies invest in their businesses? Barriers to entry are... View Details

01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

The future of e-commerce will be shaped by a new generation of companies that can consistently deliver convenience, information, entertainment, and savings -- an as-yet-unrealized package that will have an impact summed up by... View Details

01 Sep 2014
News

New Idea: On-Demand Package Delivery

spring, Moskowitz and five classmates launched a startup they call Boxxify to provide a solution. E-commerce customers have their packages delivered to Boxxify, which, for a $7 fee (regardless of number of items), drops them off with... View Details

Keywords: Francis Storrs

01 Jun 2014
News

A Look at Olook

partnerships with everyone from fashion designer André Lima to Princess Paola d'Orléans-Bragança, a descendant of Brazil's colonial royal family. Online retail has proved to be a healthy market. Brazilian research firm e-bit estimates that View Details

Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade

11 Dec 2014
News

Fashion's Retail Revolution

Dressing by Number Dressing by Number Ivy Ross Creating the Shopping Experience of the Future Creating the Shopping Experience of the Future Today, though, the case studies are on a multitude of fashion businesses—“fast fashion” chain ZARA, “pretail” View Details

Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance

2016
Working Paper

Designing Online Marketplaces: Trust and Reputation Mechanisms

By: Michael Luca

Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central... View Details

Keywords: Trust; E-commerce; Market Design

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01 Oct 2000
News

Bringing Up Baby

task for even the most capable, accomplished women. So in 1997, McCartney made the leap into e-commerce with eStyle, Inc., a dot-com backed with some $60 million in funding that sells clothing and accessories to expecting mothers. Last... View Details

24 Apr 2014
News

Using storytelling to transform the retail experience

elevate craft, inspire creativity, and share the stories of passionate, talented, and independent craftspeople. “With BRIKA, we are trying to elevate craft, inspire creativity, and shake up the e-commerce space,” Koss says. (Published... View Details

Melody Koh

was a Product Manager at Fab.com leading marketing & analytics products and the founder/CEO of a seed-funded wine subscription e-commerce service. Melody was also a venture investor at Time Warner’s strategic VC group and was one of six... View Details

Keywords: Venture Capital

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

many retail speakers as I could, typically 1-2 presentations a week, covering everything from large fashion brands to small e-commerce start ups. I found I always learned at least one useful thing per session that helped boost my... View Details

April 2013 (Revised June 2018)
Teaching Note

Amazon, Apple, Facebook, and Google 2018

By: John Deighton and Leora Kornfeld

Keywords: Amazon; Apple; Facebook; Google; Online Platforms; Marketing; E-commerce; Digital Platforms; Digital Marketing

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Cynthia Samanian

Why was earning your MBA at HBS important to you? There were many reasons why I knew HBS was the right fit for me, both in the classroom and in my career. First, I was thrilled to experience the unique and engaging classroom dynamic offered through the HBS case method.... View Details

Keywords: Entrepreneurship; Technology

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