E-commerce - Publications - Faculty & Research

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

the imposed closure of most of the stores and shopping malls who had to quickly reroute their business toward e-commerce and direct delivery of products to customers’ homes. This shift heavily impacted Logistics operations, increasing... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

February 2021 (Revised March 2021)
Supplement

Arçelik: COVID-19 Fueled Omnichannel Growth (B)

By: Ayelet Israeli and Fares Khrais

Keywords: Household Appliances; Consumer Electronics; E-commerce

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November 2019 (Revised October 2022)
Case

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez

Keywords: Internet; Nike; Adidas; E-commerce

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November 2019
Teaching Note

JD: Envisioning the Future of Retail (A) and (B)

By: Feng Zhu and Shirley Sun

Teaching Note for HBS Nos. 618-051 and 619-079. View Details

Keywords: E-commerce

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May 2017 (Revised January 2019)
Teaching Note

Angie's List: Ratings Pioneer Turns 20

By: Ayelet Israeli and Robert J. Dolan

Teaching Note for HBS No. 517-016. View Details

Keywords: Ratings; Marketing; Conjoint Analysis; Market Research; Pricing Strategy; Product Line Management; Two Sided Markets; Freemium; Ecommerce; E-commerce

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01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

The future of e-commerce will be shaped by a new generation of companies that can consistently deliver convenience, information, entertainment, and savings -- an as-yet-unrealized package that will have an impact summed up by... View Details

Article

Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?

By: Thales S. Teixeira and Sunil Gupta

This case study discusses the options that brick-and-mortar retailers can use to combat the negative consequences of 'showrooming.' View Details

Keywords: Showrooming; E-commerce; Retail Industry

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29 Jun 2016
Blog Post

Emerging Into Singapore

mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an over-arching company that links its 6 fashion retail View Details

Keywords: Technology; Consumer Products / Retail

01 Apr 2000
News

At Cyberposium, Amazon's Bezos Debunks Internet Myths

movie theaters did with the advent of television. Myth #2: There are no barriers to entry on the Internet. What about the huge sums, asked Bezos, that Amazon and other e-commerce companies invest in their businesses? Barriers to entry are... View Details

February 2020 (Revised June 2020)
Background Note

China Commerce 2020

By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb

China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world.... View Details

Keywords: Platforms; Strategy; Leadership; E-commerce; Digital Platforms; Retail Industry; Technology Industry; Consumer Products Industry; China

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Profile

Andres Sarmiento

Why was earning your MBA at Harvard Business School important to you? Working at American Airlines' through the bankruptcy process made me reconsider the form of impact that I intended to have. My career until that point had consisted in sharpening my technical skills... View Details

Keywords: Entrepreneurship; Technology; Services

01 Oct 2000
News

Bringing Up Baby

task for even the most capable, accomplished women. So in 1997, McCartney made the leap into e-commerce with eStyle, Inc., a dot-com backed with some $60 million in funding that sells clothing and accessories to expecting mothers. Last... View Details

24 Apr 2014
News

Using storytelling to transform the retail experience

elevate craft, inspire creativity, and share the stories of passionate, talented, and independent craftspeople. “With BRIKA, we are trying to elevate craft, inspire creativity, and shake up the e-commerce space,” Koss says. (Published... View Details

Melody Koh

was a Product Manager at Fab.com leading marketing & analytics products and the founder/CEO of a seed-funded wine subscription e-commerce service. Melody was also a venture investor at Time Warner’s strategic VC group and was one of six... View Details

Keywords: Venture Capital

November 2014 (Revised January 2017)
Case

Micromax: Scaling the Largest Indian Mobile Handset Company

By: Ranjay Gulati, Rachna Tahilyani and Alicia DeSantola

It is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product... View Details

Keywords: Mobile; Scaling; Indian Software Development; Consumer Behavior; Management Turnover; Mobile and Wireless Technology; Management; E-commerce; Technology Industry; Telecommunications Industry; India

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01 Dec 2017
News

3-Minute Briefing: Wei Zhang (MBA 1999)

Above: Zhang and the popular “Tao Doll” figurines that represent Alibaba’s e-commerce platform. (photo by Christina Gandolfo) I joined Alibaba in 2008 as part of its strategic investments team. I never thought that one day we would have... View Details

Keywords: Julia Hanna

01 Jun 2018
News

The Evolution of Modern Pricing Models

necessarily beneficial for e-commerce vendors. What led you to make that argument? TT: Amazon has been a leader in the idea of reducing friction in shopping. One click, you’ve bought your books. So other companies also wanted to reduce... View Details

01 Jun 2016
News

Case Study: On the Table

Mexican firms. But Gaia Design has not grown the way that Philippe Cahuzac (MBA 2014) and his two cofounders—former coworkers at an online furniture company in Brazil—had anticipated. Compared with the United States or even Brazil, Mexico has an unsophisticated View Details