E-commerce - Publications - Faculty & Research

mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an over-arching company that links its 6 fashion retail View Details

Keywords: Technology; Consumer Products / Retail

01 Apr 2000
News

At Cyberposium, Amazon's Bezos Debunks Internet Myths

movie theaters did with the advent of television. Myth #2: There are no barriers to entry on the Internet. What about the huge sums, asked Bezos, that Amazon and other e-commerce companies invest in their businesses? Barriers to entry are... View Details

01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

The future of e-commerce will be shaped by a new generation of companies that can consistently deliver convenience, information, entertainment, and savings -- an as-yet-unrealized package that will have an impact summed up by... View Details

Profile

Andres Sarmiento

Why was earning your MBA at Harvard Business School important to you? Working at American Airlines' through the bankruptcy process made me reconsider the form of impact that I intended to have. My career until that point had consisted in sharpening my technical skills... View Details

Keywords: Entrepreneurship; Technology; Services

01 Jun 2016
News

Case Study: On the Table

Mexican firms. But Gaia Design has not grown the way that Philippe Cahuzac (MBA 2014) and his two cofounders—former coworkers at an online furniture company in Brazil—had anticipated. Compared with the United States or even Brazil, Mexico has an unsophisticated View Details

01 Oct 2000
News

Bringing Up Baby

task for even the most capable, accomplished women. So in 1997, McCartney made the leap into e-commerce with eStyle, Inc., a dot-com backed with some $60 million in funding that sells clothing and accessories to expecting mothers. Last... View Details

24 Apr 2014
News

Using storytelling to transform the retail experience

elevate craft, inspire creativity, and share the stories of passionate, talented, and independent craftspeople. “With BRIKA, we are trying to elevate craft, inspire creativity, and shake up the e-commerce space,” Koss says. (Published... View Details

Melody Koh

was a Product Manager at Fab.com leading marketing & analytics products and the founder/CEO of a seed-funded wine subscription e-commerce service. Melody was also a venture investor at Time Warner’s strategic VC group and was one of six... View Details

Keywords: Venture Capital

November 2014 (Revised January 2017)
Case

Micromax: Scaling the Largest Indian Mobile Handset Company

By: Ranjay Gulati, Rachna Tahilyani and Alicia DeSantola

It is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product... View Details

Keywords: Mobile; Scaling; Indian Software Development; Consumer Behavior; Management Turnover; Mobile and Wireless Technology; Management; E-commerce; Technology Industry; Telecommunications Industry; India

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01 Sep 2014
News

New Idea: On-Demand Package Delivery

spring, Moskowitz and five classmates launched a startup they call Boxxify to provide a solution. E-commerce customers have their packages delivered to Boxxify, which, for a $7 fee (regardless of number of items), drops them off with... View Details

Keywords: Francis Storrs

01 Jun 2018
News

The Evolution of Modern Pricing Models

necessarily beneficial for e-commerce vendors. What led you to make that argument? TT: Amazon has been a leader in the idea of reducing friction in shopping. One click, you’ve bought your books. So other companies also wanted to reduce... View Details

01 Dec 2004
News

Ideas: Faculty Research Online

work of the School’s Life Sciences & Health Care Initiative, which brings together faculty from diverse areas of HBS to conduct research on the sector and prepare future leaders in these two important areas. Start to Measure Your View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

May 2021 (Revised February 2025)
Teaching Note

Zara: An Integrated Store and Online Model (A) and (B)

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details

Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe

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25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

many retail speakers as I could, typically 1-2 presentations a week, covering everything from large fashion brands to small e-commerce start ups. I found I always learned at least one useful thing per session that helped boost my... View Details

November 2013
Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella

Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details

Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States

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