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- All HBS Web
(704)
- News (126)
- Research (480)
- Events (2)
- Multimedia (5)
- Faculty Publications (234)
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- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
collaboration with Harvard Business School's Educational Technology Group. McGovern will be using the product in the Advanced Management Program "Managing for Senior Executives" program in June. The program has been made... View Details
Keywords: by Sean Silverthorne
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
the fact that they are often breaking new ground. . . . "A lot of people think that dot-coms in Asia are just taking U.S. technology and replicating the same business models. That may have been a valid criticism in the past, but... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
significant advances in technology and productivity, was the pottery firm founded by Josiah Wedgwood in 1760—"the first example I can find," said Koehn, "of a company using a brand as a strategic tool to interest consumers... View Details
Keywords: by James E. Aisner
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
pursue her passion in technology and risk not seeing her family for a long time; or visit her family in Canada or the U.K., and risk losing her livelihood. The question she posed: Would I be willing to sign the ‘no-to-immigration-ban’... View Details
Keywords: by Staff
- November 2017
- Teaching Note
Facebook Fake News in the Post-Truth World
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 717-473.
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; United States; California; Sunnyvale; Russia
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
- 22 May 2012
- First Look
First Look: May 22
http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&tid=12819 Do you Need a New Product-Development Strategy? Authors:Alan MacCormack, W. Crandall, P. Toft, and P. Henderson Publication:Research Technology Management 55, no. 1... View Details
Keywords: Sean Silverthorne
- 24 Feb 2009
- First Look
First Look: February 24, 2009
Soule Publication:New York: McGraw Hill, 2009 Abstract This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide... View Details
Keywords: Martha Lagace
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
electronic gizmos dominate Christmas gift sales, and senior citizens find renewed connectivity with far-flung families by going online. Americans know technology adds value to daily life. These traits apply equally to consumers and... View Details
Keywords: by John Quelch
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
Keywords: by Martha Lagace
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
in moving out of lower-value into higher-value paths as technologies and markets changed. Before World War II those managers became proficient in monitoring the processes of production and marketing in each of the different paths. After... View Details
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 02 Feb 2016
- First Look
February 2, 2016
Education By: Snook, Scott, and Rakesh Khurana Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50349 forthcoming Administrative Science Quarterly Environmental Demands and the Emergence of Social Structure: View Details
Keywords: Sean Silverthorne
- January 2019 (Revised March 2021)
- Case
SoundCloud: Subscription Streaming?
Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s... View Details
Keywords: Audio; Recording; Artist; Music; Music Downloads; Streaming; Radio; Subscription; Subscription Model; Mainstream; Growth; Lawsuit; Licensing; Customers; Platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Digital Platforms; Music Industry; Europe; Germany; Sweden; United States
Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised March 2021.)
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
- 11 Dec 2012
- First Look
First Look: Dec. 11
unavailable at this time. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43686 The Spatial Diffusion of Technology Authors:Comin, Diego A., Mikhail Dmitriev, and Esteban Rossi-Hansberg Abstract We empirically study View Details
Keywords: Sean Silverthorne
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete), they should produce more... View Details
Keywords: Re: James L. Heskett
- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
relationship. With operations primarily online, their major expenses are technology and advertising. Labor costs are miniscule, because the workers who create revenue are independent contractors. In contrast, traditionally structured... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil... View Details
Keywords: by James Heskett