by Annelena Lobb - Publications - Faculty & Research - Harvard Business School

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November 2018 (Revised May 2019)
Case

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Annelena Lobb

California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to... View Details

Keywords: Net Promoter Score; Customer Relationship Management; Customer Satisfaction; Customers; Acquisition; Demographics; Strategy

June 2016 (Revised December 2017)
Case

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb

Google’s founders wrote “10 Things We Know to Be True,” a document detailing founding principles and values, early in the company’s life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values still valid and... View Details

Keywords: Technology; Strategy; Organizational Design; Technology Industry

April 2021 (Revised July 2021)
Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

August 2012
Supplement

Albert 'Jack' Stanley in Nigeria (C)

By: Lena G. Goldberg and Annelena Lobb

The international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery and corruption probe triggered by an unrelated accusation against an employee of one of the JV... View Details

Keywords: Ethics; Crime and Corruption; Cross-Cultural and Cross-Border Issues; Governance Compliance; Law; Joint Ventures; Business Subsidiaries; Government Legislation; Rail Industry; Nigeria; United States; United Kingdom

August 2016
Case

CEO Succession at Cisco (A): From John Chambers to Chuck Robbins

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

A smooth transition from former CEO John Chambers to new CEO Chuck Robbins had put Cisco in a position of strength. Looking back, the board reflected on what they had done well and what they might have done differently, and pondered whether another company might be... View Details

Keywords: Information Technology; Management Succession; Technology Industry

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

March 2023
Case

Walmart's Live Better U

By: Boris Groysberg, Annelena Lobb and Kerry Herman

Walmart’s Live Better U (LBU) program, which allowed its frontline employees and managers to attend college at Walmart’s expense, had expanded and changed over the course of five years. How could Walmart better develop the program for its associates and use it to meet... View Details

Keywords: Talent and Talent Management; Compensation and Benefits; Higher Education

July 2013 (Revised June 2014)
Case

Collaborating for Growth: Duane Morris in a Turbulent Legal Sector

By: Heidi K. Gardner and Annelena Lobb

By the late 2000s, the law firm Duane Morris had transformed itself from a growing U.S. law firm to a significant global player. The firm's uniquely collaborative organizational culture, which featured a transparent, data-driven compensation system, practice-group... View Details

Keywords: Professional Service Firm; Collaboration; Performance Management; Risk and Uncertainty; Competition; Management Practices and Processes; Organizational Structure; Groups and Teams; Organizational Culture; Performance; Cooperation; Globalized Firms and Management; Compensation and Benefits; Volatility; Growth and Development Strategy; Legal Services Industry; United States

July 2020 (Revised October 2020)
Case

Valentina Tereshkova: Conquering Space

By: Boris Groysberg and Annelena Lobb

On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity, but also sent Tereshkova on her mission in order to be the first country to send a woman to space, a milestone they... View Details

Keywords: Gender Equity; Gender; Equality and Inequality; Personal Development and Career; Aerospace Industry; Soviet Union; United States

December 2014 (Revised October 2017)
Case

Dow: Breakthroughs to World Challenges

By: Michael E. Porter, Mark R. Kramer and Annelena Lobb

Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water... View Details

Keywords: Value Creation; Strategy; Social Issues; Entrepreneurship

August 2012 (Revised March 2013)
Case

Preem (A)

By: Bo Becker, Annelena Lobb and Aldo Sesia

High yield bond fund Proventus Capital Partners (PCP) has invested in underwater bonds issued by Preem, a large oil refinery. As maturity approaches, in the midst of financial crisis, Preem appear unlikely to be able to refinance. Meanwhile, Prreem has a complicated... View Details

Keywords: Insolvency and Bankruptcy; Financial Liquidity; Restructuring; Courts and Trials; Negotiation; Bonds; Mining Industry; Energy Industry; Europe

April 2020 (Revised July 2020)
Case

Unrest in Chile

By: Vincent Pons, William Mullins, John Masko, Annelena Lobb and Rafael Di Tella

In 2020, Chileans would head to the ballot box to decide their country’s future. Many international observers credited Chile’s decades of neoliberal governance with turning the country into Latin America’s “Tiger,” a prosperous, diversified economy on its way to... View Details

Keywords: Developing Countries and Economies; Macroeconomics; Economy; Political Elections; Public Opinion; Social Issues; Equality and Inequality; System Shocks; Chile; Latin America

16 Oct 2012
First Look

First Look: October 16

Goldberg and Annelena LobbHarvard Business School Supplement 313-019 The international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery... View Details

Keywords: Sean Silverthorne

June 2022 (Revised January 2023)
Case

Buurtzorg

By: Ethan Bernstein, Tatiana Sandino, Joost Minnaar and Annelena Lobb

As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were empowered to manage themselves, both in... View Details

13 Nov 2012
First Look

First Look: November 13

paid forward in kind, greed was paid forward more than generosity. This asymmetry was driven by negative affect, such that a positive affect intervention disrupted the tendency to pay greed forward. Implications for models of generalized... View Details

Keywords: Sean Silverthorne

29 Jan 2013
First Look

First Look: Jan. 29

reaping the benefits of FDI (which relate to when FDI will generate growth) and (2) the mechanisms by which FDI creates positive externalities (which relate to how FDI generates growth). Technology and Innovation Management... View Details

Keywords: Sean Silverthorne

October 2014
Technical Note

Legal Hazards of Product Launches

By: Lena Goldberg and Annelena Lobb

This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a... View Details

Keywords: Entrepreneurship; Product Launch; Legal Liability

December 2020
Case

AM FRESH in 2020

By: Forest Reinhardt and Annelena Lobb

April 2022
Supplement

MicroStrategy: Accounting for Cryptocurrency (B)

By: Jonas Heese and Annelena Lobb

In early 2022, the technology firm MicroStrategy unveiled a series of letters with the SEC that questioned its accounting practices around its holdings of Bitcoin. Since 2020, the firm had shifted its strategy to include not just selling software but buying and holding... View Details

Keywords: Cryptocurrency; Bitcoin; Holding Structures; SEC; Accounting; Finance; Financial Strategy; Technology Industry

June 2021 (Revised November 2024)
Case

MicroStrategy: Accounting for Cryptocurrency

By: Jonas Heese and Annelena Lobb

On February 15, 2021, Alina Moss, an analyst who covered the technology company MicroStrategy, pondered a rise in MicroStrategy’s share price. Moss had dialed into the company earnings call. When it ended, Moss had more questions than answers. MicroStrategy had... View Details

Keywords: Cryptocurrency; Share Price; Electronic Commerce; Intangible Assets; Assets; Accounting; Financial Statements; Financial Management; Financial Reporting; Analytics and Data Science; E-commerce

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