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  • February 1999
  • Case

Sports Agents: Is There a Firm Advantage?

By: Stephen A. Greyser and Brian R. Harris
Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the... View Details
Keywords: Decision Choices and Conditions; Knowledge Management; Marketing Communications; Marketing Strategy; Organizational Structure
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  • 19 Oct 2022
  • Video

Shad Fitness Center

  • February 2017 (Revised September 2017)
  • Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology
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  • November 2013
  • Case

Canyon-Agassi Investing in Charter Schools

By: Nicolas P. Retsinas, Nicole Shomair, Vernon Beckford and Lisa Strope
After an unusual round of doubles in May 2011, real estate investor Bobby Turner, Managing Partner, Canyon-Agassi Charter School Facilities Fund (CACSFF) and Chairman, CEO, and Co-Founder of Canyon Capital Realty Advisors, found himself at a loss for words. Turner was... View Details
Keywords: Charter Schools; Real Estate; Fund Raising; Social Entrepreneurship; Education; Real Estate Industry; United States
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  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

location. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817063-PDF-ENG Harvard Business School Case 517-093 Bringing Digital to Wimbledon It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn View Details
Keywords: Sean Silverthorne
  • May 2007 (Revised March 2010)
  • Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
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  • 4 PM – 5 PM EDT, 07 Apr 2021
  • Virtual Programming

Sports As A Classroom: Lessons in Leadership, Diversity, Inclusion & Impact from Women in Sports

Join us for a virtual panel discussion with some of Harvards sports leaders as they share lessons about the importance of diversity, the impact of inclusion, and their journey to successful leaders. Panelists: Tari Cash, Founder & CEO at City Swing Golf, Harvard... View Details
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

Marketing a Champion (A) Harvard Business School Case 507-065 In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International... View Details
Keywords: Martha Lagace
  • August 2014
  • Case

Four Products: Predicting Diffusion (2014)

By: John Gourville
An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details
Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption
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    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games

      Jay W. Lorsch

      Jay W. Lorsch is the Louis Kirstein Professor of Human Relations at the Harvard Business School. He is editor of View Details

      • July 2021
      • Article

      Structuring Local Environments to Avoid Diversity: Anxiety Drives Whites' Geographical and Institutional Self-Segregation Preferences

      By: Eric Anicich, Jon M. Jachimowicz, Merrick Osborne and L. Taylor Phillips
      The current research explores how local racial diversity affects Whites’ efforts to structure their local communities to avoid incidental intergroup contact. In two experimental studies (N=509; Studies 1a-b), we consider Whites’ choices to structure a fictional,... View Details
      Keywords: Segregration; Structural/institutional Racism; Organizational Exclusion; Diversity; Race; Organizations; Local Range; Prejudice and Bias
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      • September 2020
      • Case

      Disrupting Justice at RightNow: Persevere, Pivot or Perish

      By: Shikhar Ghosh and Amir Reza Rezvani
      The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as defining and pivoting a business model, organizational requirements for a pivot, investor relations,... View Details
      Keywords: Legal Aspects Of Business; Startup; Teams; Pivot; Financing; Entrepreneurship; Law; Venture Capital; Business Startups; Financing and Loans; Business Model; Organizational Change and Adaptation; Legal Services Industry; Germany
      Related
      • May 2020 (Revised July 2020)
      • Case

      Justice-as-a-Service at RightNow

      By: Shikhar Ghosh and Amir Reza Rezvani
      The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a... View Details
      Keywords: Legacy Business; Teams; Startup; Business Models; Pivot; Entrepreneurship; Law; Venture Capital; Business Startups; Business Model; Organizational Change and Adaptation; Strategy; Legal Services Industry; Germany
      Related
      • 25 Mar 2014
      • First Look

      First Look: March 25

      pitch on the tennis court alongside his partner, retired professional tennis star Andre Agassi, and Andre's wife, retired professional tennis star Steffi Graf, he realized he... View Details
      Keywords: Sean Silverthorne
      • September 2020
      • Case

      Disrupting Justice at RightNow: Rich or King

      By: Shikhar Ghosh and Amir Reza Rezvani
      The case examines issues such as cascading problems within the organization, changing founder roles, founder success criteria, as well as company exit consideration. In 2017, Dr. Torben Antretter, a former competitive tennis player and academic researcher, founded... View Details
      Keywords: Exit; Startup; Financing; Founders; Entrepreneurship; Law; Venture Capital; Success; Financing and Loans; Business Growth and Maturation; Strategy; Legal Services Industry; Germany
      Related
      • 09 Apr 2024
      • Book

      Why Work Rituals Bring Teams Together and Create More Meaning

      bonds. IDEO, for example, has asked employees to meet for a weekly tea time as a way to encourage workers to collaborate, connect, and deepen relationships. And Walmart founder Sam Walton started leading workers in morning chants to spell out the name of the retailer... View Details
      Keywords: by Michael Blanding
      • Web

      Employee Welfare – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

      sick pay, disability benefits, and stock purchase plans, Western Electric workers could participate in a range of recreational and educational programs from running meets, tennis games, and baseball leagues to lunchtime concerts, beauty... View Details
      • 23 Jan 2024
      • News

      A Wide Net

      Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup... View Details
      Keywords: April White
      • 01 Mar 2024
      • News

      Game On

      It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
      Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment