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      • Faculty Publications  (97)

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      • July 2018 (Revised March 2019)
      • Teaching Note

      Hilti (A): Fleet Management?

      By: Ramon Casadesus-Masanell and Jan Rivkin
      This Teaching Note accompanies the case HBS No. 718-419, “Hilti (A): Fleet Management.” It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements.
      The associated case... View Details
      Keywords: Business Model Innovation; Total Customer Value; Innovation; Inventions; Business Models; Value Chains; Transformations; Focusing On Customers; Business Model; Restructuring; Transformation; Customer Value and Value Chain; Decision Making; Customer Focus and Relationships; Customer Relationship Management; Construction; Innovation and Invention; Leasing; Strategy; Liechtenstein; Switzerland; Europe
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      Casadesus-Masanell, Ramon, and Jan Rivkin. "Hilti (A): Fleet Management?" Harvard Business School Teaching Note 719-404, July 2018. (Revised March 2019.)
      • April 2018 (Revised October 2023)
      • Case

      Coco Chanel: From Fashion Icon to Nazi Agent

      By: Geoffrey Jones and Emily Grandjean
      This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and... View Details
      Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Fashion Industry; Apparel and Accessories Industry
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      Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised October 2023.)
      • February 2018 (Revised June 2018)
      • Case

      Uruguay: Facing the 21st Century

      By: Sophus A. Reinert, Michael Chu and Carin-Isabel Knoop
      In the fall of 2017, self-made business leader Edgardo Novick pondered his campaign to be elected President of Uruguay, “the Switzerland of Latin America.” Inspired by populist revolts against the status quo observable worldwide, Novick hoped he could ride popular... View Details
      Keywords: Uruguay; Edgardo Novick; Business Cycles; Macroeconomics; Geographic Location; Government and Politics; Wealth and Poverty; Economic Slowdown and Stagnation; Globalization; Pulp and Paper Industry; Agriculture and Agribusiness Industry; Uruguay
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      Reinert, Sophus A., Michael Chu, and Carin-Isabel Knoop. "Uruguay: Facing the 21st Century." Harvard Business School Case 318-019, February 2018. (Revised June 2018.)
      • February 2018
      • Case

      Stealing Time: America's Disruption of the Swiss Watch Industry

      By: Eric Van den Steen and Aaron Stark
      After years of growth, the Swiss watch industry faced an existential crisis. Exports to the U.S., their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products.... View Details
      Keywords: Business Strategy; Disruption; Change Management; United States; Switzerland
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      Van den Steen, Eric, and Aaron Stark. "Stealing Time: America's Disruption of the Swiss Watch Industry." Harvard Business School Case 718-500, February 2018.
      • December 2017
      • Teaching Note

      KKR, Ringier Digital, and the Acquisition of Scout24 Switzerland

      By: Josh Lerner
      Teaching Note for HBS No. 816-059. View Details
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      Lerner, Josh. "KKR, Ringier Digital, and the Acquisition of Scout24 Switzerland." Harvard Business School Teaching Note 818-085, December 2017.
      • August 2017 (Revised May 2019)
      • Case

      Hilti (A): Fleet Management?

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      This case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power... View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; North America; Africa; Japan; Hong Kong
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti (A): Fleet Management?" Harvard Business School Case 718-419, August 2017. (Revised May 2019.)
      • June 2017 (Revised May 2018)
      • Supplement

      Hilti Fleet Management Video Supplements

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
      Keywords: Hilti; Business Model Innovation; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Construction; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; North America; Africa; Japan; Hong Kong
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management Video Supplements." Harvard Business School Multimedia/Video Supplement 717-808, June 2017. (Revised May 2018.)
      • May 2017
      • Teaching Note

      Hilti Fleet Management (A) and (B)

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
      This case explores the introduction of fleet management in the... View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Growth Management; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (A) and (B)." Harvard Business School Teaching Note 717-507, May 2017.
      • May 2017 (Revised September 2018)
      • Case

      Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Japan; Hong Kong
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (A): Turning a Successful Business Model on Its Head." Harvard Business School Case 717-427, May 2017. (Revised September 2018.)
      • May 2017 (Revised September 2018)
      • Supplement

      Hilti Fleet Management (B): Towards a New Business Model

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
      • April 2016
      • Supplement

      Jean-Claude Biver: The Reemergence of the Swiss Watch Industry

      By: Ryan Raffaelli
      Video supplement for Ryan Raffaelli's "Jean-Claude Biver" suite of teaching products View Details
      Keywords: Re-emergence; Passion; Leading Change; Emerging Markets; Apparel and Accessories Industry; Switzerland
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      Raffaelli, Ryan. "Jean-Claude Biver: The Reemergence of the Swiss Watch Industry." Harvard Business School Multimedia/Video Supplement 416-703, April 2016.
      • December 2015
      • Case

      KKR, Ringier Digital, and the Acquisition of Scout24 Switzerland

      By: Josh Lerner and Nathaniel Burbank
      Citation
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      Lerner, Josh, and Nathaniel Burbank. "KKR, Ringier Digital, and the Acquisition of Scout24 Switzerland." Harvard Business School Case 816-059, December 2015.
      • November 2015 (Revised October 2017)
      • Case

      Nestlé's Creating Shared Value Strategy

      By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra
      This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability... View Details
      Keywords: Shared Value; Health And Wellness; Nutrition; Health; Labor; Environmental Sustainability; Strategy; Operations; Food and Beverage Industry; Switzerland; Europe; Africa; Latin America; North America; Asia
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      Porter, Michael E., Mark R. Kramer, Kerry Herman, and Sarah McAra. "Nestlé's Creating Shared Value Strategy." Harvard Business School Case 716-422, November 2015. (Revised October 2017.)
      • October 2014 (Revised December 2018)
      • Case

      Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry

      By: Ryan Raffaelli
      In the early 1980s, the Swiss watch industry was near collapse after failing to adapt to Japanese competition from battery-powered quartz technology. In 1982, Jean-Claude Biver purchased Blancpain, a watch company that had been out of business since 1961 but had once... View Details
      Keywords: Re-emergence; Leading Change; Organizational Change and Adaptation; Transformation; Leadership; Personal Development and Career; Apparel and Accessories Industry; Switzerland
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      Raffaelli, Ryan. "Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry." Harvard Business School Case 415-031, October 2014. (Revised December 2018.)
      • September 12, 2014
      • Article

      Why the Apple Watch Is a Gift to the Swiss Watch Industry

      By: Ryan Raffaelli
      Keywords: Technology Change; Innovation and Management; Competition; Manufacturing Industry; Switzerland
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      Raffaelli, Ryan. "Why the Apple Watch Is a Gift to the Swiss Watch Industry." Reprint H00ZKX. Harvard Business Review (website) (September 12, 2014).
      • December 2013
      • Supplement

      Rough Justice: Stuart Eizenstat and Holocaust-Era Asset Restitution (B)

      By: James K. Sebenius and Laurence A. Green
      This case carefully traces the process by which Stuart Eizenstat handled the negotiation challenges outlined in "Rough Justice: Stuart Eizenstat and Holocaust-Era Asset Restitution (A)". It describes the outcome of the Swiss negotiations and briefly sketches... View Details
      Keywords: Bargaining; Conflict Resolution; Disputes; Mediation; Dispute Resolution; Governance; History; Negotiation; Business and Government Relations; Banking Industry; Insurance Industry; Switzerland; Germany; Austria; France; Israel
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      Sebenius, James K., and Laurence A. Green. "Rough Justice: Stuart Eizenstat and Holocaust-Era Asset Restitution (B)." Harvard Business School Supplement 914-026, December 2013.
      • September 2013 (Revised November 2023)
      • Case

      Antoine Leboyer and GSX

      By: Richard S. Ruback and Royce Yudkoff
      Antoine Leboyer (HBS '92) acquired the Swiss-based software company GSX in February 2008. He managed through the recession of 2008–2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software... View Details
      Keywords: Acquisition; Small Business; Finance; Private Equity; Growth and Development Strategy; France; Switzerland
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      Ruback, Richard S., and Royce Yudkoff. "Antoine Leboyer and GSX." Harvard Business School Case 214-038, September 2013. (Revised November 2023.)
      • July 2013
      • Case

      Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

      By: John A. Quelch and Diane Badame
      Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
      Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States
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      Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?" Harvard Business School Brief Case 914-501, July 2013.
      • 20 Jun 2013
      • Other Presentation

      The New Competitive Advantage: Creating Shared Value

      By: Michael E. Porter
      The ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). View Details
      Keywords: Society; Switzerland
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      Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." ZfU Seminar, ZfU International Business School, Zürich, Switzerland, June 20, 2013.
      • May 2013 (Revised October 2014)
      • Case

      Novartis: Leading a Global Enterprise

      By: William W. George, Krishna G. Palepu and Carin-Isabel Knoop
      Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise... View Details
      Keywords: Multinational Firms and Management; Talent and Talent Management; Organizational Structure; Organizational Culture; Success; Globalized Markets and Industries; Management Teams; Change Management; Business History; Mergers and Acquisitions; Global Strategy; Health Care and Treatment; Pharmaceutical Industry; Health Industry; Switzerland
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      George, William W., Krishna G. Palepu, and Carin-Isabel Knoop. "Novartis: Leading a Global Enterprise." Harvard Business School Case 413-096, May 2013. (Revised October 2014.)
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