Publications

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February 1998 (Revised June 1999)
Case

DigitalThink: Startup

By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall

Describes a recent Berkeley MBA's attempts to start a business aimed at corporate training via the Internet. Describes the very early efforts at finding an attorney, accountant, and financing, and the interrelationships among these choices. View Details

Keywords: Internet and the Web; Entrepreneurship; Problems and Challenges; Business Startups; Service Industry

March 2022 (Revised October 2022)
Teaching Note

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang and Tom Quinn

This teaching note accompanies the case “On the Bubble: Startup Bootstrapping.” (HBS No. 822-033) View Details

March 2015
Background Note

Equity Compensation in Startup Ventures

By: Ramana Nanda, Robert White and Stephanie Puzio

Setting equitable and "market" level compensation for founders and early employees of startups is one of the most important elements of a new venture. It is not only central to attract and retain the best human capital for the startup, but is critical to align... View Details

Keywords: Entrepreneurial Finance; Equity; Finance; Entrepreneurship

December 16, 2019
Article

Why Your Startup Won't Last

By: Ranjay Gulati and Vasundhara Sawhney

Why do some startups that have crossed the threshold of “product-market fit” and have a viable business model still fail? This article begins by exploring the argument that most startups need more professionalization to thrive. Founders resist putting in place... View Details

Keywords: Business Startups; Organizational Structure; Growth and Development Strategy

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16 Oct 2017
Research & Ideas

The Most Successful Startups Have Hands-On Founders

Source: iPhoto Startup founders with a hands-on management style are more likely to retain employees and see their firms thrive, new research shows. The results are particularly applicable to knowledge-intensive technology firms, where... View Details

Keywords: by Dina Gerdeman

October 2018 (Revised July 2019)
Case

BulkWhiz: Negotiating as a Startup Founder in the UAE

By: Katherine Coffman, Christine Exley and Alpana Thapar

This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,... View Details

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

24 Aug 2021
Cold Call Podcast

Why Did Pet Concierge Startup Baroo Fail?

Keywords: Re: Thomas R. Eisenmann; Technology; Service

October 2020
Technical Note

Firing at Startups

By: Shikhar Ghosh and Shweta Bagai

Keywords: Firing

November 2013
Article

Investment Cycles and Startup Innovation

By: Ramana Nanda and Matthew Rhodes-Kropf

We find that VC-backed firms receiving their initial investment in hot markets are more likely to go bankrupt, but conditional on going public are valued higher on the day of their IPO, have more patents, and have more citations to their patents. Our results suggest... View Details

Keywords: Innovation; Market Cycles; Financing Risk; Risk and Uncertainty; Venture Capital; Investment; Innovation and Invention

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11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

Startups that use A/B testing scale more quickly, launch more products, and attract more venture capital, according to recent research. But not all startups enjoy these benefits. Early-stage View Details

Keywords: by Kristen Senz

Working Paper Summaries

Determinants of Early-Stage Startup Performance: Survey Results

Keywords: by Thomas R. Eisenmann

24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

What are the tradeoffs between going to a startup versus joining a mature company? Having done both, several times, I get this question all the time. There are many things to consider and lots of “it depends” when it comes to where you... View Details

Keywords: by Julia B. Austin

07 Nov 2011
Working Paper Summaries

Investment Cycles and Startup Innovation

Keywords: by Ramana Nanda & Matthew Rhodes-Kropf

January 2012
Background Note

Assembling the Startup Team

By: Noam Wasserman

Keywords: Business Startups; Management Teams