Publications

February 1980 (Revised September 1980)
Case

Orbiting Space Observatory

By: J. Ronald Fox

Keywords: Aerospace Industry

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12 Feb 2021
News

The Commercial Space Age Is Here

March 2022
Teaching Note

Tomorrow.io Goes To Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett

Teaching Note for HBS Case No. 822-005. In March 2021, the weather company Tomorrow.io announced a new project to develop satellites equipped with radar for weather monitoring and launch them into Earth’s orbit. Company leadership considers execution strategies. View Details

Keywords: Communication; Competency and Skills; Decision Making; Design; Engineering; Globalization; Innovation and Invention; Performance; Technological Innovation; Aerospace Industry

February 2016 (Revised May 2016)
Case

Blue Origin, NASA, and New Space (A)

By: Matthew Weinzierl and Angela Acocella

Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies... View Details

Keywords: Cost vs Benefits; Partners and Partnerships; Transportation; Business Startups; Government and Politics; Business and Government Relations; Aerospace Industry

July 1980 (Revised November 1981)
Case

Strike in Space

A three-man skylab crew, after repeatedly unsuccessful attempts to influence Houston Mission Control to slow down the work pace, turns off radio communication and refuses to talk. Questions for the class: What leads up to this break? How does one repair it? View Details

Keywords: Working Conditions; Conflict and Resolution; Aerospace Industry; Houston

2025
Book

Space to Grow: Unlocking the Final Economic Frontier

By: Matthew Weinzierl and Brendan Rosseau

Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details

Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry

April 2002
Supplement

Space Data Corporation Case Study -- Marketing Video

By: Alan D. MacCormack

Designed for use with Space Data Corp. View Details

Keywords: Technology Industry; United States

January 2022
Case

Tomorrow.io Goes to Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett

This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details

Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry

Apr 20 2016
Testimonial

Keeping Pace in the Digital Space

2014
Other Article

A Place for Emotion: How Space Structures Nurse-Parent Interactions in West African Pediatric Wards

By: Ryann Manning

Keywords: Healthcare; Emotion; Emotions; Nursing; Africa; Organization; Hospital; Space; Place; Health; Health Care and Treatment; Culture; Organizations; Developing Countries and Economies; Health Industry; Africa

February 2016 (Revised May 2016)
Case

Astroscale, Space Debris, and Earth's Orbital Commons

By: Matthew Weinzierl, Angela Acocella and Mayuka Yamazaki

An engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold—some would say quixotic—quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a... View Details

Keywords: Market Entry and Exit; Global Range; Entrepreneurship; Crisis Management; Wastes and Waste Processing; Economics; Aerospace Industry

02 Mar 2016
News

The New Space Race

growing: There are now nearly 1,000 space companies worldwide according to industry analyst NewSpace Global, and they are touting revolutionary (and mostly unproven) new concepts in rockets, View Details

Keywords: Robert S. Benchley

March 2002 (Revised March 2006)
Teaching Note

Space Data Corporation TN

By: Alan D. MacCormack

Teaching Note for (9-602-121). View Details

Keywords: Technology Industry; United States

February 2013
Article

Commercial Property Rent Dynamics in U.S. Metropolitan Areas: An Examination of Office, Industrial, Flex and Retail Space

By: Maria Ibanez and Anthony Pennington-Cross

This paper is concerned with the market rental rate for space offered by commercial property and how that rental rate evolves over time. Rental rates reflect the value of the services provided by the property and can have a significant impact on the ability of its... View Details

Keywords: Commercial Real Estate; Rent Dynamics; Office Property; Flex Property; Retail Property; Industrial Property; Property; Real Estate Industry; United States

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29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

revolutionized by bringing in market forces in a way that they never were before. Competition that we take for granted in most sectors of the economy is now driving efficiencies and innovations in the space sector, making it much more of... View Details

Keywords: by Kara Baskin; Aerospace

September 1990 (Revised November 1991)
Case

National Aeronautics and Space Administration (NASA)

By: V. Kasturi Rangan and Steven Russel

Keywords: Aerospace Industry; United States

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2004
Case

Neology: Embedded Opportunities in the RFID Space (A)

By: Roberto Charvel and Atul Joshi

Neology was a pioneer in the RFID industry that was able to attract U.S. Army contracts and secure financing by creating a holding company in the U.S., while being a Mexican company. View Details

Keywords: Entrepreneurial Finance; Venture Capital; Emerging Market; Business Startups; Innovation and Invention; Technology