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Publications

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    • All HBS Web  (1,678)
      • Faculty Publications  (81)

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      • October 2021 (Revised June 2022)
      • Case

      PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

      By: Ayelet Israeli
      PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
      Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; AI; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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      Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Case 522-046, October 2021. (Revised June 2022.)
      • September 2021 (Revised December 2021)
      • Case

      STARZPLAY: Shooting for the Stars

      By: Elie Ofek, Marco Bertini and Alpana Thapar
      In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
      Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
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      Ofek, Elie, Marco Bertini, and Alpana Thapar. "STARZPLAY: Shooting for the Stars." Harvard Business School Case 522-005, September 2021. (Revised December 2021.)
      • February 2021
      • Teaching Plan

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang and Amy Klopfenstein
      This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
      • December 2020 (Revised April 2021)
      • Case

      Arcos Dorados: A QSR Recovery Plan

      By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal
      Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s... View Details
      Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Customer Value and Value Chain; Income; Macroeconomics; Environmental Management; Environmental Sustainability; Cross-Cultural and Cross-Border Issues; Food; Health Pandemics; Crisis Management; Logistics; Corporate Social Responsibility and Impact; Strategic Planning; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; Latin America; Aruba; Guadeloupe; Martinique; Mexico; Panama; Costa Rica; Argentina; Brazil; Chile; Colombia; Ecuador; French Guiana; Peru; Uruguay; Venezuela; Puerto Rico; Trinidad and Tobago
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      Reinhardt, Forest, José B. Alvarez, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: A QSR Recovery Plan." Harvard Business School Case 721-023, December 2020. (Revised April 2021.)
      • Article

      The Case for a COVID Vaccine Lottery

      By: Scott Duke Kominers and Alex Tabarrok
      Even the smartest distribution plans are complicated by a stubborn fact: We won't have enough for everyone right away. View Details
      Keywords: COVID-19; Vaccine; Distribution; Health Pandemics
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      Kominers, Scott Duke, and Alex Tabarrok. "The Case for a COVID Vaccine Lottery." Bloomberg Opinion (November 9, 2020).
      • November 2020
      • Case

      The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture

      By: Lauren Cohen, Dawn H. Lau and Billy Chan
      The Lee family, whose Hong Kong-based Lee Kum Kee company has established itself as a legend within the Chinese and Asian sauce world, sets out to create a daring new vision of what family legacy means. With the family business having been established in 1888, and by... View Details
      Keywords: Family Business; Mission and Purpose; Values and Beliefs; Business and Community Relations; Organizational Structure; Strategic Planning
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      Cohen, Lauren, Dawn H. Lau, and Billy Chan. "The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture." Harvard Business School Case 221-047, November 2020.
      • September 2020
      • Case

      Chip and Joanna Gaines' Magnolia Network

      By: Anita Elberse and Julia McNicholas
      Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details
      Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
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      Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
      • July–August 2020
      • Article

      Make the Most of Your Relocation

      By: Prithwiraj Choudhury
      Although the COVID-19 crisis has halted travel in recent months, geographic mobility has become critical for managers and knowledge workers hoping to advance in today’s globalized economy, and that trend is unlikely to reverse. Geographic mobility can pay off... View Details
      Keywords: Relocation; Mobility; Personal Development and Career; Geographic Location; Work-Life Balance
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      Choudhury, Prithwiraj. "Make the Most of Your Relocation." Harvard Business Review 98, no. 4 (July–August 2020): 104–113.
      • June 2020
      • Case

      MOD Pizza: A Winning Recipe? (Abridged)

      By: Boris Groysberg, John D. Vaughan and Matthew Preble
      This is an abridged version of “MOD Pizza: A Winning Recipe?” HBS Case No. 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015... View Details
      Keywords: Entrepreneurship; Employees; Employee Relationship Management; Selection and Staffing; Leadership; Growth and Development Strategy; Marketing; Service Delivery; Organizational Culture; Corporate Social Responsibility and Impact; Mission and Purpose; Service Industry; Food and Beverage Industry; United States
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      Groysberg, Boris, John D. Vaughan, and Matthew Preble. "MOD Pizza: A Winning Recipe? (Abridged)." Harvard Business School Case 420-118, June 2020.
      • May 2020 (Revised December 2022)
      • Case

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
      In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
      • January 2020
      • Case

      Khan Academy 2018 (Abridged)

      By: William A. Sahlman and Nicole Tempest Keller
      Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details
      Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Education; Entrepreneurship; Strategy; Teaching; Education Industry
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      Sahlman, William A., and Nicole Tempest Keller. "Khan Academy 2018 (Abridged)." Harvard Business School Case 820-086, January 2020.
      • November 2019
      • Supplement

      Hapag-Lloyd AG: Complying with IMO 2020

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
      A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details
      Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Shipping Industry; Transportation Industry; Germany
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Spreadsheet Supplement 220-713, November 2019.
      • November 2019
      • Case

      Hapag-Lloyd AG: Complying with IMO 2020

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
      A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details
      Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Governance Compliance; Shipping Industry; Transportation Industry; Germany
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Case 220-003, November 2019.
      • August 2019 (Revised March 2022)
      • Case

      Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

      By: Elie Ofek and Danielle Golan
      Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
      Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
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      Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
      • August 2019 (Revised August 2020)
      • Case

      Magrabi: Fulfilling the Vision for the Future

      By: John Beshears, Alpana Thapar and Boris Tsimerinov
      In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence... View Details
      Keywords: Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East
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      Beshears, John, Alpana Thapar, and Boris Tsimerinov. "Magrabi: Fulfilling the Vision for the Future." Harvard Business School Case 920-009, August 2019. (Revised August 2020.)
      • May 2019
      • Background Note

      Founders' Agreements

      By: Shikhar Ghosh, Shweta Bagai and Sanchali Pal
      Crafting a Founders’ Agreement is an important component of startup infrastructure as it documents a complex set of decisions that build a company’s roots. Its four key elements are: roles and responsibilities, rights (decision rights, rewards, position on board),... View Details
      Keywords: Founders' Agreements; Team Management; Contingency Planning; Business Startups; Equity; Entrepreneurship
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      Ghosh, Shikhar, Shweta Bagai, and Sanchali Pal. "Founders' Agreements." Harvard Business School Background Note 819-143, May 2019.
      • October 2018 (Revised May 2019)
      • Case

      Khan Academy 2018

      By: William Sahlman and Nicole Tempest Keller
      Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details
      Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Strategy; Education; Entrepreneurship; Teaching; Education Industry; California
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      Sahlman, William, and Nicole Tempest Keller. "Khan Academy 2018." Harvard Business School Case 819-064, October 2018. (Revised May 2019.)
      • April 2018
      • Case

      Miami's Tech Future (Abridged): Entrepreneurial Ecosystems and Leadership Challenges

      By: Rosabeth Moss Kanter
      By the middle of the 1990s, Miami’s reputation was changing. An influx of Spanish-speaking immigrants and major investments in the airport and seaport had changed the image of a sleepy southern city to the de facto business center of Latin America, a center for... View Details
      Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida
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      Kanter, Rosabeth Moss. "Miami's Tech Future (Abridged): Entrepreneurial Ecosystems and Leadership Challenges." Harvard Business School Case 318-141, April 2018.
      • April 2018 (Revised July 2018)
      • Case

      Maersk: Betting on Blockchain

      By: Rajiv Lal and Scott Johnson
      In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details
      Keywords: Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Technology Industry
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      Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)
      • February 2018 (Revised May 2018)
      • Case

      Haier: Incubating Entrepreneurs in a Chinese Giant

      By: Rosabeth Moss Kanter and Nancy Hua Dai
      CEO Zhang Ruimin must plan how to accelerate the growth of self-managed microenterprises. Platforms were Haier’s business platforms operating in five major sectors: white goods transformation, investment and incubation, financial holdings, real estate, and cultural... View Details
      Keywords: China; Microenterprise; Appliances; Platform; Change; Innovation; Opportunities; Entrepreneurship; Digital Platforms; Transformation; Innovation and Invention; Leadership; Growth and Development Strategy; China
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      Kanter, Rosabeth Moss, and Nancy Hua Dai. "Haier: Incubating Entrepreneurs in a Chinese Giant." Harvard Business School Case 318-104, February 2018. (Revised May 2018.)
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