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2022
Working Paper

Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice

By: Nicole Abi-Esber, Alison Wood Brooks and Ethan Burris

Psychological safety is a hallmark of effective team functioning. Although prior work shows that characteristics of the leader influence employee judgments of psychological safety (and subsequent decisions to speak up), we know very little about “the specific behaviors... View Details

Keywords: Eye Gaze; Psychological Safety; Voice; Participation; Nonverbal Behavior; Verbal Behavior; Ostracism; Conversation; Groups; Groups and Teams; Social Psychology; Safety; Leadership; Behavior

15 Oct 2001
Research & Ideas

What You Don’t Know About Making Decisions

Unfortunately, superior decision making is distressingly difficult to assess in real time. Successful outcomes—decisions of high quality, made in a timely manner and implemented effectively—can be evaluated only after the fact. But by the... View Details

Keywords: by David A. Garvin & Michael A. Roberto

2011
Working Paper

Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior

By: Francesca Gino and Sreedhari D. Desai

Four experiments demonstrated that recalling memories from one's own childhood lead people to experience feelings of moral purity and to behave prosocially. In Experiment 1, participants instructed to recall memories from their childhood were more likely to help the... View Details

Keywords: Judgments; Moral Sensibility; Philanthropy and Charitable Giving; Organizational Culture; Behavior; Emotions; Personal Characteristics; Welfare

April 2013
Article

Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World

By: Nava Ashraf

Why doesn't a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in... View Details

Keywords: Behavior; Economics; Motivation and Incentives; Zambia

04 Sep 2001
Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

In "You Can't Enlarge the Pie," the authors argue that barriers to effective government decision making result in poor decisions about critical issues like the environment, organ transplants, and... View Details

Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk

December 2011 (Revised September 2014)
Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon

The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details

Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States

Article

Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior

By: F. Gino and S. Desai

Four experiments demonstrated that recalling memories from one's own childhood lead people to experience feelings of moral purity and to behave prosocially. In Experiment 1, participants instructed to recall memories from their childhood were more likely to help the... View Details

Keywords: Moral Sensibility; Behavior; Research; Emotions; Relationships; Judgments

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Article

Long Term Impact of Promotion and Advertising on Consumer Brand Choice

By: Carl Mela, Sunil Gupta and Donald R. Lehmann

Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers

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November 2021 (Revised December 2021)
Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli

This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details

August 2016
Article

Asymmetric Effects of Favorable and Unfavorable Information on Decision-making Under Ambiguity

By: Alexander Peysakhovich and Uma R. Karmarkar

Most daily decisions involve uncertainty about outcome probabilities arising from incomplete knowledge, i.e., ambiguity. We explore how the addition of partial information affects these types of choices using theoretical and empirical methods. Our experiments in both... View Details

Keywords: Ambiguity; Decision Making; Outcomes; Information; Decision Choices and Conditions; Outcome or Result

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winter 1988
Article

Management Buyouts and Managerial Efforts

By: Robert F. Bruner and Lynn S. Paine

Management buyouts, which have played an important role in the recent wave of corporate restructurings, have been criticized from several directions. This article addresses the problems created by management's conflict of interest. As members of the buyout team,... View Details

Keywords: Buyout; Ethical Decision Making; Management; Leveraged Buyouts; Ethics; Decision Making

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2024
Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details

Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization

2013
Article

Inflated Applicants: Attribution Errors in Performance Evaluation by Professionals

By: S. A. Swift, D. Moore, Z. Sharek and F. Gino

When explaining others' behaviors, achievements, and failures, it is common for people to attribute too much influence to disposition and too little influence to structural and situational factors. We examine whether this tendency leads even experienced professionals... View Details

Keywords: Evaluations; Correspondence Bias; Selection Decisions; Attribution; Prejudice and Bias; Selection and Staffing; Decision Choices and Conditions; Performance Evaluation; Cognition and Thinking

Article

If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency

By: Netta Barak-Corren, Chia-Jung Tsay, Fiery Cushman and Max Bazerman

We study how people reconcile conflicting moral intuitions by juxtaposing two versions of classic moral problems: the trolley problem and the footbridge problem. When viewed separately, most people favor action in the former and disapprove of action in the latter,... View Details

Keywords: Moral Sensibility; Judgments; Problems and Challenges; Conflict and Resolution

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October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

September 2020 (Revised July 2022)
Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details

October 2017 (Revised October 2020)
Case

Coaching Makena Lane

By: Ethan Bernstein and Om Lala

Makena Lane has a gift for producing results, even in the challenging retail context of the 2010s, but she also has a knack for “ruffling some feathers” in the process. Recruited to a Fortune 500 grocery and pharmacy retailer after climbing to Associate Principal in... View Details

February 2018
Article

Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women

By: Nancy R. Baldiga and Katherine Baldiga Coffman

Sponsorship programs have been proposed as one way to promote female advancement in competitive career fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels... View Details

Keywords: Economics; Behavior And Behavioral Decision Making; Laboratory Experiment; Competition; Organizations; Gender; Behavior

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September 2020 (Revised June 2023)
Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

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