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(1,869)
- People (2)
- News (362)
- Research (1,007)
- Events (5)
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- Faculty Publications (510)
Show Results For
- All HBS Web
(1,869)
- People (2)
- News (362)
- Research (1,007)
- Events (5)
- Multimedia (2)
- Faculty Publications (510)
- Research Summary
Customer-Centric Marketing Strategy
- 2011
- Case
The Secrets to Managing Business Analytics Projects
- June 2007 (Revised June 2008)
- Case
GE's Imagination Breakthroughs: The Evo Project
- November 2010 (Revised August 2012)
- Case
The Indego Africa Project
- October 2021 (Revised May 2023)
- Case
Project Maji: Pricing Water in Sub-Saharan Africa
- March 2003 (Revised March 2004)
- Case
P&G Japan: The SK-II Globalization Project
- September 2009 (Revised April 2011)
- Case
Integrated Project Delivery at Autodesk, Inc. (A)
- February 2005 (Revised July 2005)
- Case
Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project
- September 2009 (Revised April 2011)
- Supplement
Integrated Project Delivery at Autodesk, Inc. (B)
- October 2015
- Case
The Maine Food Cluster Project
- October 2013 (Revised August 2015)
- Case
Outotec (A): Project Capture
- September 2009 (Revised April 2011)
- Supplement
Integrated Project Delivery at Autodesk, Inc. (C)
- Research Summary
Corporate transparency and information disclosure strategies
- March 2012
- Article
New Project? Don't Analyze—Act
- Research Summary
Masters of Strategy
Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs... View Details
- February 2015 (Revised May 2015)
- Case
Boeing 787: Manufacturing a Dream
- March 1999 (Revised June 2000)
- Case
Eli Lilly: The Evista Project
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details